mktg 445 - chapter 12

When British entrepreneur Richard Branson established the first Virgin Megastore in France, he invested a great deal of money to develop a retail space on the famous Champs-Elysées. Judging by the approach Branson used, he and his management team must have viewed France as:

culturally close and easy to enter.

Channel decisions are important because:

it is expensive to terminate

Which of the following is an appropriate guideline for companies selecting independent distributors in international markets?

All of the above are appropriate guidelines.

Which of the following most accurately describes the relative length of consumer and industrial distribution channels?

Consumer channels tend to be longer (consist of more intermediaries) than industrial channels.

Which of the following is not an appropriate guideline for companies selecting independent distributors in international markets?

Give local distributors control over marketing strategy

An important new tool for inventory management is:

RFID

When British entrepreneur Richard Branson established the first Virgin Megastore in Japan, he established a joint venture with the Marui retailing chain. Judging by the approach Branson used, he and his management team must have viewed Japan as:

culturally distant and difficult to enter

When Walmart stores first expanded into Mexico, management established a joint venture with the country's largest retailer. Judging by the approach Walmart used, management must have viewed Mexico as:

culturally distant and difficult to enter.

The entry global retailing market expansion strategies include all of the following except:

departmental stores

"Containerization" refers to a company's:

designing attractive product packaging that will help a product "sell itself."

Physical distribution and logistics are concerned with all but one of the following:

designing in-store displays

Peer-to-peer (p-to-p) marketing uses distribution channels through:

electronic commerce

Inventory management is:

ensuring cost control

When companies adopt "indirect involvement" channel they have all of the following activities except:

establish their own sales force

Some wine importers insist on shipping their wines in refrigerated containers to protect the wines from being damaged by high temperatures. Such importers are creating which kind of utility?

form utility

Which approach to retail expansion is most appropriate when targeting a country that management considers both culturally close and easy to enter?

franchise

A French winery packs its wine in a 40-foot container that is trucked to a port and then loaded onto an ocean-going vessel. This is an example of:

intermodal transportation

A freighter loaded with 40-foot shipping containers leaves a port in Europe and sails to New York, where the containers are transferred to railroad cars and transported to the West coast. At the port of San Francisco, the containers are loaded onto another freighter bound for Japan. The term that best describes this situation is:

intermodal transportation

If a commodity raw material comes from Africa, gets refined in Asia, then shipped to South America for finishing, and finally transported to the Middle East and then sold around the world—this represents a similar process used for products marketed by:

IKEA

Which of the following transportation modes ranks lowest in capability?

air

Saks Fifth Avenue has ________ stores in the Middle East

licensed

"Organized retail" is a term used to describe:

modern chain stores

Order processing, warehousing, and inventory management are all functions pertaining to:

physical distributions and logistics

Marketing channels exist to create utility for customers. The major categories of channel utility include all of the following except:

price utility

In less-developed countries the most important channel of distribution is:

public market place

By definition, ________ feature a narrow but deep merchandise mix and high levels of service

specialty retailers

departmentaluxed, single-story retail establishments that offer food and nonfood items, mostly on a self-service basis are called:

supermarkets

When a company uses intermodal or multimodal transportation, it is:

using land and water shipping.