MKTG 4550 Quizzes
which of the following is correct? a. He complimented the team on its performance. b. He complemented the team on its performance. C. Both are wrong
A. He complimented the team on its performance.
Which of the following is NOT an example of content marketing? A. a brand's video ad B. a brand's newsletter C. a brand's podcast D. a brand's blog post
A. a brand's video ad
Which incidents should companies respond to? A. only those that have escalated to crisis level B. all of these C. only rumors that are unfounded D. only when the incident involves legal issues or intellectual property
A. only those that have escalated to crisis level
Which of the following is not a recommended way for brands to deal with emerging security threats? A. retain an attorney to press charges against security researchers B. launch bug bounties to let hackers find vulnerabilities C. work with consultants to find security flaws D. hire qualified security professionals
A. retain an attorney to press charges against security researchers
What is an early example of content marketing? A. Jell-O's recipe books B. "The Furrow" C. none of these D. Proctor and Gamble's soap operas E. all of these
E. all of these
This platform does not have clickable links, except in a bio and in a Story (Only verified accounts and accounts with 10,000 or more followers can share links in Stories.), and limits the number of characters used in a post.
This platform is highly visual, but also allows users to click through to the site that content is generated from.
what is used to combine two independent clauses?
a semicolon
What is a complex sentence?
a sentence with at least one independent and one subordinate clause
This type of marketing does not rely on platforms that users are already on. a. email marketing b. none of the above c. all of the above d. social media marketing
a. email marketing
Where should you explain the purpose of an email? a. in the beginning b. it should be inferred c. in the end d. in the beginning and the end
a. in the beginning
which of the following is not a type of business letter? a. press release b. request for information c. apology d. written order
a. press release
what is an appropriate font size for work emails? a. 12 to 14 point b. 10 to 12 point c. 8 to 10 point d. 14 to 16 point
b. 10 to 12 point
What must one keep in mind when segmenting by geography? a. using the correct language b. all of these c. using appropriate regional terms and spelling d. none of these
b. all of these
Which type of campaign is best for someone who's ready to buy? a. nurture campaign b. drip campaign c. rollercoaster campaign d. engagement campaign
b. drip campaign
what should you not do when you want to send a complaint a. wait 24 hours before hitting send b. fire off an email right away c. arrange an in-person meetings instead d. have someone edit your draft
b. fire off an email right away
In many businesses, people are inundated with email messages, voicemails, documents, and reports. What is a good way to cut through the clutter? a. use a colorful font b. keep your messages short c. include plenty of images and emojis d. add a lot of exclamation points
b. keep your messages short
A person getting an autoresponder series after signing up for an email list is an example of which type of campaign? a. Rollercoaster campaign b. Engagement campaign c. Nurture campaign d. Drip campaign
d. Drip campaign
Which type of paid media directs traffic to a website in exchange for a small fee? a. all of the above b. Search engine optimization (SEO) c. Affiliate marketing d. Pay-per-click (PPC)
d. Pay-per-click (PPC)
What is an example of consultative register? a. the Pledge of Allegiance b. discussions with friends c. a keynote speech d. a newscast
d. a newscast
how can content marketing generate leads? a. keeping prospects interested in peripherally related content b. creating quality content that people will want to share c. none of the above d. all of the above
d. all of the above
What is an example of a demographic? a. age range b. gender c. occupation d. all of these
d. all of these
Which of the following is an example of paid media? a. a radio advertisement b. a banner ad on a website c. a coupon in a newspaper d. all of these
d. all of these
when researching your audience for a presentation, what should you consider? a. psychographics b. role in the decision process c. demographics d. all of these are correct
d. all of these are correct
Which type of language is most likely to alienate your readers? a. casual language b. formal language c. exclamatory language d. discriminatory language
d. discriminatory language
A prospect clicking on a link to watch a video triggers a pop-up inviting him or her to download a report on that topic. This is an example of which type of campaign? a. engagement campaign b. rollercoaster campaign c. drip campaign d. nurture campaign
d. nurture campaign
Which form of online advertising is designed to reach people who have already visited a website, or who are in a company's database? a. affiliate marketing b. sponsored content c. pay-per-click (PPC) d. retargeting e. native advertising
d. retargeting
which of the following is an organizational pattern you can use to structure your presentation a. problem-solution b. chronological c. cause-effect d. spatial e. all of these are correct
e. all of these are correct
This type of marketing does not rely on platforms that users are already on.
email marketing
Why is it easier for a brand to work with an influencer the second time around?
the brand can include sample links in their correspondence
Viewers can control the direction during playback in which medium? A. live action role playing B. 360 video C. virtual reality D. augmented reality
B. 360 video
What is an example of paid media? A. a company publishing its own whitepaper B. a radio advertisement C. a startup's CEO being quoted in a business article
B. a radio advertisement
What is the best way to handle a situation that has escalated to a crisis? A. respond with limited information to protect your privacy and brand B. explain what happened honestly, along with the steps to prevent similar situations in the future C. leak the information to the media and let them craft the message D. broadcast slightly misleading information that paints you in a positive light
B. explain what happened honestly, along with the steps to prevent similar situations in the future
A brand sharing videos with its clients is an example of what? A. paid media B. owned media C. earned media D. No answer text provided.
B. owned media
Which of the following is not an example of owned media? A. social media B. radio advertisement C. case study D. blog post
B. radio advertisement
Which of the following is an artificial environment experienced through software and special headsets, in which one's actions partially determine the outcome? A. 360 video B. virtual reality C.augmented reality D. live action role
B. virtual reality
What is the backbone of most content marketing efforts? A. augmented reality B. video shows C. email newsletters D. regular podcasts
C. email newsletters
A brand's project director writes a blog post for the company's website. This is an example of what? A. earned media B. paid media C. owned media
C. owned media
Which law requires brands to use legitimate header information and accurate subject lines in their email marketing and to include a contact address and unsubscribe link?
CAN-SPAM
Which of the following is an example of a crisis situation? A. sales are down for two quarters in a row B. a competitor has created a better product C. all of these D. a former executive publicly details harassment within the company E. none of these
D. a former executive publicly details harassment within the company
What is a good long-term strategy for brands to address their clients' and prospects' privacy-protecting measures, such as the use of ad blockers? A. outsource analytics to clandestine third-party trackers B. circumvent the tools with technology C. be less transparent about information collected D. limit the collection of data
D. limit the collection of data
Which of the following is not a reason for expanding video and audio content? A. it is easier to do from home than ever before B. equipment has become more affordable C. videos and podcasts are engaging for viewers/listeners D. readers are intrigued by catchy, descriptive headlines
D. readers are intrigued by catchy, descriptive headlines
What is the best way to share information during an evolving crisis situation? A. information should not be shared until the dust has settled B. the company CEO should do interviews with multiple news outlets C. every stakeholder should share what he or she knows on social media D. the company spokesperson should post updates in a central location
D. the company spokesperson should post updates in a central location
which part of speech modifies nouns?
adjective
Which of the following is a written or spoken statement promoting or advertising a product? a. ad blocker b. sponsored content c. endorsement d. disclosure
c. endorsement
eye contact, facial expressions, gestures, and movement are all examples of ___________. a. vocal cues b. confidence c. nonverbal communication d. posture
c. nonverbal communication
Which type of campaign is most appropriate for someone interested in a brand but not yet ready to purchase? a. rollercoaster campaign b. drip campaign c. nurture campaign d. engagement campaign
c. nurture campaign
when presenting in a business setting, your approach reflects not only on you but also on ___________________. a. the idea b. your supervisor c. the company d. your audience
c. the company
Who should be involved for the strongest marketing effort?
everyone within an organization
t/f using lots of emojis in work emails can help build rapport
false
which type of question asks a question?
interrogative
in reference to business proposals, what is an IFB?
invitation for bids
t/f there's no such thing as "off the record" when answering questions in a presentation
t (true)
when outsourcing some content marketing responsibilities to freelancers or agencies, it's important that brands:
run content by different departments for feedback
being too _____ is one of the biggest mistakes in content marketing
salesy