MKTG CH 4

If other organizational members approve of the activity and it is legal and customary within the industry, chances are that the activity is _______ from both an ethical and a social responsibility perspective. a. unacceptable b. moral c. improper d. inappropriate e. acceptable

acceptable

Which of the following promises consumers fair treatment when they complain to marketers about products? a. The right to lower prices b. The right to be informed c. The right to safety d. The right to choose e. The right to be heard

the right to be heard

Ethics relates to individual and group decisions whereas social responsibility _______. a. deals with the total effect of marketing decisions on society b. deals with the total effect of marketing decisions on the environment c. is the synergistic use of organizational core competencies and resources to address key stakeholders' interests and achieve both organizational and social benefits d. links products to a particular social cause on an ongoing or short-term basis e. considers the diverse perspectives of stakeholders in their daily operations and strategic planning

deals with the total effect of marketing decisions on society

According to your text, a well-implemented _______ and a strong _______ result in the greatest decrease in ethical risks for an organization. a. regulatory system; corporate culture b. corporate culture; opportunity c. ethics program; corporate culture d. ethics program; regulatory system e. ethics program; opportunity

ethics program; corporate culture

Research into marketing ethics suggests that the _______ associated with an issue, the more likely it will be recognized as an ethics issue and the more important it will be in making an ethical decision. a. greater the price b. greater the consequences c. lesser the consequences d. greater the value e. greater the publicity

greater the consequences

An ethical issue in the area of promotion is _______, which occurs when products are promoted as being more environmentally friendly than they really are. a. cause-related marketing b. greenwashing c. product recalls d. sustainability e. green marketing

greenwashing

Ethical choices in marketing are most often made _______. a. jointly b. at church c. in a vacuum d. individually e. at home

jointly

When an ethical issue arises in the supply chain, which of the following is most likely to be held accountable for misconduct? a. The channel member managing the product b. The channel member making the product c. The channel member selling the product d. The channel member shipping the product e. The channel member wholesaling the product

managing

ACME Corp. is adopting a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities that its stakeholders expect of it. This best describes _______. a. stakeholder orientation b. marketing citizenship c. cause-related marketing d. ethics e. social responsibility

marketing citizenship

In the absence of ethics and compliance programs, employees will generally make decisions based primarily on their _______. a. observations of how coworkers and superiors behave b. financial situation c. personal values d. assessment of the law e. observations of how society behaves

observations of how coworkers and superiors behave

Which of the following is often a better predictor of unethical activities than are personal values? a. Individual factors b. Organizational relationships c. The CEO d. Opportunity e. Organizational pressure

opportunity

ACME Corp. is striving to foster a set of ethical values, beliefs, goals, norms, and rituals that members of an organization share. This is best described as _______. a. opportunity b. marketing citizenship c. organizational culture d. social responsibility e. code of conduct

organizational culture

Which of the following is the potential for the long-term well-being of the natural environment, including all biological, as well as the interaction among nature and individuals, organizations, and business strategies? a. Consumerism b. Sustainability c. Cause-related marketing d. Ethics e. Marketing citizenship

sustainability

Which of the following do codes of ethics NOT do? a. They help marketers deal with ethical issues or dilemmas that develop in daily operations by prescribing or limiting specific activities. b. They specify formalized rules and standards that describe what the company expects of its employees. c. They let employees know both what is expected of them and what kind of punishment they face if they violate the rules. d. They promote ethical behavior by reducing opportunities for unethical behavior. e. They take every situation into account.

they take every situation into account