MKTG Midterm

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Hammerpress utilizes different pricing strategies than other printing companies, which sell printers to the home-printing market at a low price point and then sell the continual ink cartridge purchases at a high price point. Which type of pricing strategy is this?

Captive product pricing

Market penetration prices are preferred in all of the following conditions except​ __________.

enough buyers must want the product at a higher price

A large ink jet printing company enters the letter press market and sells its printing services at a loss just to drive Hammerpress out of business. This is an example of _________.

predatory pricing

Techniques that can be used by sellers for avoiding​ customers' perception of price gouging includes all of the following except​ __________.

rationing products to customers

In​ __________pricing, the company sells a product or service at two or more​ prices, even though the difference in prices is not based on differences in costs.

segmented

Companies that make products that must be used along with a main product are using​ __________.

​captive-product pricing

Federal legislation on​ __________ states that sellers must set prices without talking to competitors.

price-fixing

The key to Hammerpress's capability to meet its customers' needs and budget goals, while maintaining its profitability, lies in which of the following pricing tactics?

Dynamic pricing

Hammerpress must decide how to price the standard run-rate items it sells, such as business cards, wedding invitations, and posters. Which type of pricing strategy is this?

Product line pricing

If Brady, the owner of Hammerpress, strategically discounts the price of all gift cards by 20% during the holidays and runs a campaign to encourage gift card purchases, he is implementing which type of pricing?

Promotional

Techniques that can be used by sellers for avoiding​ customers' perception of price gouging includes all of the following except​ __________.

​low-price fighter items

Market skimming prices are preferred in all of the following conditions except​ __________.

an initial low price is set by the companies

What is predatory​ pricing?

Selling below cost with the intention of punishing a competitor

Some sellers use​ 00-cent endings on regularly priced items and​ 99-cent endings on discount merchandise. This is an example of pricing referred to as​ __________.

psychological pricing

The pricing method in which sellers combine several products and offer a reduced price is known as​ __________.

product bundle pricing


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