MKTG Midterm
Hammerpress utilizes different pricing strategies than other printing companies, which sell printers to the home-printing market at a low price point and then sell the continual ink cartridge purchases at a high price point. Which type of pricing strategy is this?
Captive product pricing
Market penetration prices are preferred in all of the following conditions except __________.
enough buyers must want the product at a higher price
A large ink jet printing company enters the letter press market and sells its printing services at a loss just to drive Hammerpress out of business. This is an example of _________.
predatory pricing
Techniques that can be used by sellers for avoiding customers' perception of price gouging includes all of the following except __________.
rationing products to customers
In __________pricing, the company sells a product or service at two or more prices, even though the difference in prices is not based on differences in costs.
segmented
Companies that make products that must be used along with a main product are using __________.
captive-product pricing
Federal legislation on __________ states that sellers must set prices without talking to competitors.
price-fixing
The key to Hammerpress's capability to meet its customers' needs and budget goals, while maintaining its profitability, lies in which of the following pricing tactics?
Dynamic pricing
Hammerpress must decide how to price the standard run-rate items it sells, such as business cards, wedding invitations, and posters. Which type of pricing strategy is this?
Product line pricing
If Brady, the owner of Hammerpress, strategically discounts the price of all gift cards by 20% during the holidays and runs a campaign to encourage gift card purchases, he is implementing which type of pricing?
Promotional
Techniques that can be used by sellers for avoiding customers' perception of price gouging includes all of the following except __________.
low-price fighter items
Market skimming prices are preferred in all of the following conditions except __________.
an initial low price is set by the companies
What is predatory pricing?
Selling below cost with the intention of punishing a competitor
Some sellers use 00-cent endings on regularly priced items and 99-cent endings on discount merchandise. This is an example of pricing referred to as __________.
psychological pricing
The pricing method in which sellers combine several products and offer a reduced price is known as __________.
product bundle pricing
