module 8

One of the ways of anticipating change is by surveying markets and needs. One way to consider this would be to ask

"Are there changing preferences in existing markets?"

One of the ways of anticipating change is by surveying the business environment. This may be accomplished by asking

"Are there changing trade alliances and policies?"

A phrase the manager of the creative process at IDEO used to describe their divergent and convergent thinking processes was

"We start with our heads in the clouds, but end with our feet on the ground."

One of the ways of anticipating change is by surveying industry. This may be accomplished by asking

"What are there emerging best practices?"

According to Dr. Ford, how do entrepreneurs make things better?

By making better things

Which of the following is NOT one of the steps described for avoiding superficial and misleading analogies?

Use the analogy to structure your solution story.

Which of the following questions is most likely to promote divergent thinking processes?

What are the possible uses for a blanket?

One way that using analogies can result in poor decision-making is when analogies are used to confirm preconceptions about a problem, thus reducing motivation for decision makers to gather and learn from evidence. This problem is best described as

confirmation bias.

In Matt Ridley's TED Talk, "When ideas have sex," he explains how human progress has resulted from exchange and collaboration. Ultimately, Ridley argues

creativity arises from collective effort rather than individual genius.

People generally prefer attaining good outcomes more than avoiding bad outcomes.

false

When the staff at IDEO starts their creative process, they are required to list their ideas and attributes in spreadsheets.

false

The goal in divergent thinking is to maximize the number of

ideas produced.

Problem framing should _____ with alternative generation.

interact

According to Matt Ridley, who knows how to make a computer mouse?

nobody

Creative ideas can change the world by instigating evolutionary change processes that link

novel alternatives, users/buyers, and current practices.

The first step in developing a value proposition is

problem definition.

Which of the following best describes the learning objective for Module 8?

Ability to conceive, design, and refine novel solutions using currently available resources

_______ uses comparisons to precedents (other companies, offerings, objects, processes, etc.) to frame problems and suggest solutions.

Analogical reasoning

Which of the following creative thinking processes would you be provoking by asking a question like "How can we help someone achieve a social job while pursuing a functional job?"

Associative thinking

Subway uses an assembly line analogy to organize its manufacturing and deliver their customer experience. Which of the following illustrative examples did Dr. Ford discuss as fast-casual restraint that likely used Subway as an analogy for its business model?

Blaze Pizza

Which of the following analogies inspired Ford (the company, not your professor) to develop their assembly line process that dramatically reduce costs and enabling many more people to adopt automobiles?

Cattle slaughterhouses

In Matt Ridley's TED Talk, "When ideas have sex," what processes does he propose as essential to improving wealth and living conditions?

Comparative advantage and specialization

What are judgment processes used to determine the fitness or quality of novel ideas called?

Convergent thinking

The design of an iPhone was based on an analogy to the shoe phone in the classic Mel Brooke's comedy series "Get Smart" (also featured in the movie remake starring Steve Carell).

False

What type of startup capital is characterized by instruments used to exchange for resources, such as debt, equity, and cash?

Financial

What type of startup capital is characterized by peoples' knowledge, skills, and abilities?

Human

What type of startup capital is characterized by knowledge, routines, and inventions embodied in new venture processes and practices?

Intellectual

The key attribute that determines whether something is likely to be considered "creative" is

a combination of novelty and value.

Divergent thinking is provoked by considering ideas that address

a single stimulus question.

Marshall wants to offer a cleaning service that alleviates his customers' hassles. He is attempting to:

alleviate customer pains

Which of the following creative thinking processes would you be provoking by asking a question like "How is our proposal similar/different from our most successful competitor?"

analogical reasoning

Sometimes decision makers employ analogies that only have surface similarities, thus resulting in blind spots and poor decisions. Failing to recognize the limitations of an analogy and explore new comparisons best describes

anchoring

Societies that are cut off from exchanging ideas with outside cultures

become more primitive.

When you determine that your solution can be offered to others at a profit, you have demonstrated that your proposal has

business model fit

Creative and entrepreneurial journeys provide many opportunities to engage in

divergent and convergent creative thinking processes.

A process of developing multiple ideas that depart from a single stimulus question is called

divergent thinking.

A popular metaphor used to describe how novel ideas instigate change is

evolution theory.

Borrowing in order to acquire resources you need to develop your creative ideas involves

exchanging something you'll have in the future for something you need now.

Associative processes involving making connections among

existing ideas.

With respect to provoking change with novel ideas, you are most likely to get others interested in enrolling with your proposals when they are

moderately novel.

It's very important for entrepreneurs to recognize and understand resources around them because the essence of entrepreneurship is to

pursue opportunity even when you lack formal authority or budgets

Considering an analogy between an animal and a car would best be described as a(n)

remote analogy.

Results of associative processes can vary from

stereotypical to novel.

People generally choose familiar, satisfactory routines over creative, uncertain alternatives.

true

Building in order to acquire resources you need to develop your creative ideas involves

using what you have on hand.

A popular entrepreneurship method used to assess whether creative solutions actually address customer problems is called the

value proposition canvas.

The key attribute that determines whether something is likely to be considered as an "innovation" is

whether the solution can be diffused for use by others.

Which of the following is not an example of a divergent thinking process?

Critical thinking

The person who asked IDEO to develop a new version of a cubicle was Scott Adams, the author of

Dilbert comics

What are the three processes that contribute to novel associations?

Serendipity, similarity, and shared links

What type of startup capital is characterized by trust-based relationships that promote exchange, goodwill, and brand equity?

Social

When IDEO designers were tasked with building a better cubicle, what was the first thing they did?

They gained empathy by observing and experiencing cubicle environments

Which of the following used design ideas inspired by using grocery stores as an analogy that motivated the development of their value proposition?

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