module 8
One of the ways of anticipating change is by surveying markets and needs. One way to consider this would be to ask
"Are there changing preferences in existing markets?"
One of the ways of anticipating change is by surveying the business environment. This may be accomplished by asking
"Are there changing trade alliances and policies?"
A phrase the manager of the creative process at IDEO used to describe their divergent and convergent thinking processes was
"We start with our heads in the clouds, but end with our feet on the ground."
One of the ways of anticipating change is by surveying industry. This may be accomplished by asking
"What are there emerging best practices?"
According to Dr. Ford, how do entrepreneurs make things better?
By making better things
Which of the following is NOT one of the steps described for avoiding superficial and misleading analogies?
Use the analogy to structure your solution story.
Which of the following questions is most likely to promote divergent thinking processes?
What are the possible uses for a blanket?
One way that using analogies can result in poor decision-making is when analogies are used to confirm preconceptions about a problem, thus reducing motivation for decision makers to gather and learn from evidence. This problem is best described as
confirmation bias.
In Matt Ridley's TED Talk, "When ideas have sex," he explains how human progress has resulted from exchange and collaboration. Ultimately, Ridley argues
creativity arises from collective effort rather than individual genius.
People generally prefer attaining good outcomes more than avoiding bad outcomes.
false
When the staff at IDEO starts their creative process, they are required to list their ideas and attributes in spreadsheets.
false
The goal in divergent thinking is to maximize the number of
ideas produced.
Problem framing should _____ with alternative generation.
interact
According to Matt Ridley, who knows how to make a computer mouse?
nobody
Creative ideas can change the world by instigating evolutionary change processes that link
novel alternatives, users/buyers, and current practices.
The first step in developing a value proposition is
problem definition.
Which of the following best describes the learning objective for Module 8?
Ability to conceive, design, and refine novel solutions using currently available resources
_______ uses comparisons to precedents (other companies, offerings, objects, processes, etc.) to frame problems and suggest solutions.
Analogical reasoning
Which of the following creative thinking processes would you be provoking by asking a question like "How can we help someone achieve a social job while pursuing a functional job?"
Associative thinking
Subway uses an assembly line analogy to organize its manufacturing and deliver their customer experience. Which of the following illustrative examples did Dr. Ford discuss as fast-casual restraint that likely used Subway as an analogy for its business model?
Blaze Pizza
Which of the following analogies inspired Ford (the company, not your professor) to develop their assembly line process that dramatically reduce costs and enabling many more people to adopt automobiles?
Cattle slaughterhouses
In Matt Ridley's TED Talk, "When ideas have sex," what processes does he propose as essential to improving wealth and living conditions?
Comparative advantage and specialization
What are judgment processes used to determine the fitness or quality of novel ideas called?
Convergent thinking
The design of an iPhone was based on an analogy to the shoe phone in the classic Mel Brooke's comedy series "Get Smart" (also featured in the movie remake starring Steve Carell).
False
What type of startup capital is characterized by instruments used to exchange for resources, such as debt, equity, and cash?
Financial
What type of startup capital is characterized by peoples' knowledge, skills, and abilities?
Human
What type of startup capital is characterized by knowledge, routines, and inventions embodied in new venture processes and practices?
Intellectual
The key attribute that determines whether something is likely to be considered "creative" is
a combination of novelty and value.
Divergent thinking is provoked by considering ideas that address
a single stimulus question.
Marshall wants to offer a cleaning service that alleviates his customers' hassles. He is attempting to:
alleviate customer pains
Which of the following creative thinking processes would you be provoking by asking a question like "How is our proposal similar/different from our most successful competitor?"
analogical reasoning
Sometimes decision makers employ analogies that only have surface similarities, thus resulting in blind spots and poor decisions. Failing to recognize the limitations of an analogy and explore new comparisons best describes
anchoring
Societies that are cut off from exchanging ideas with outside cultures
become more primitive.
When you determine that your solution can be offered to others at a profit, you have demonstrated that your proposal has
business model fit
Creative and entrepreneurial journeys provide many opportunities to engage in
divergent and convergent creative thinking processes.
A process of developing multiple ideas that depart from a single stimulus question is called
divergent thinking.
A popular metaphor used to describe how novel ideas instigate change is
evolution theory.
Borrowing in order to acquire resources you need to develop your creative ideas involves
exchanging something you'll have in the future for something you need now.
Associative processes involving making connections among
existing ideas.
With respect to provoking change with novel ideas, you are most likely to get others interested in enrolling with your proposals when they are
moderately novel.
It's very important for entrepreneurs to recognize and understand resources around them because the essence of entrepreneurship is to
pursue opportunity even when you lack formal authority or budgets
Considering an analogy between an animal and a car would best be described as a(n)
remote analogy.
Results of associative processes can vary from
stereotypical to novel.
People generally choose familiar, satisfactory routines over creative, uncertain alternatives.
true
Building in order to acquire resources you need to develop your creative ideas involves
using what you have on hand.
A popular entrepreneurship method used to assess whether creative solutions actually address customer problems is called the
value proposition canvas.
The key attribute that determines whether something is likely to be considered as an "innovation" is
whether the solution can be diffused for use by others.
Which of the following is not an example of a divergent thinking process?
Critical thinking
The person who asked IDEO to develop a new version of a cubicle was Scott Adams, the author of
Dilbert comics
What are the three processes that contribute to novel associations?
Serendipity, similarity, and shared links
What type of startup capital is characterized by trust-based relationships that promote exchange, goodwill, and brand equity?
Social
When IDEO designers were tasked with building a better cubicle, what was the first thing they did?
They gained empathy by observing and experiencing cubicle environments
Which of the following used design ideas inspired by using grocery stores as an analogy that motivated the development of their value proposition?
Toys 'R Us
