more email review

A marketer creates a new sendable data extension, and defines the Customer_ID field as the field in the Send Relationship that relates to Subscribers on Subscriber Key. What will the send status in All Subscribers be associated with? A. The Customer_ID field in the Data Extension B. The Subscriber ID in a System Data View Table C. The Email_Address field in the Data Extension D. The Email Address Profile Attribute

A

What is a capability of a data relationship? Join three or more data extensions together to create a filtered data extension Join data extensions to filter or segment the fields from data extensions Join data extensions together to create one combined data extension Join a list and a data extension to filter the combined data

A

What is a personalization string? A snippet of text that inserts subscriber attributes into an email A content area that will display based on a subscriber attribute The snippet of text at the top of the email that is visible before an email has been opened An automated way of scraping a website for content to populate inside of an email

A

Which feature can segment on behavioral data? Data Filter Data Extension Import Activity Tracking

A

A marketer is importing a file using the import wizard and wants to ensure that only new records are added during the import process. How can the marketer achieve this? (Choose 2) Select the update type Add Only Ensure that the data extension contains a primary key Select the update type Overwrite Select the update type Add and Update

AB

What is a true statement about Subscriber Key? (Choose 3) Subscriber Key is mapped to a field in a sendable data extension when defining a Send Relationship Subscriber Key determines what update types will be available when importing data Subscriber Key allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value Subscriber Key and Primary Key are interchangeable terms

ABC

A marketer at Northern Trail Outfitters wants to add a subscriber to a data extension and follow up with a thank-you email by using Smart Capture. Which action does the marketer need to take in the processing tab when creating the Smart Capture form? (Choose 2) Send the email via Triggered Send Refresh the data filter Add to Data Extension Add a new subscriber to a list

AC

A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? (Choose 3) The file for an import activity must be placed in a folder on a FTP site The import activity is under Subscribers in the Email Application An import activity can be used in an automation created in Automation Studio An import activity can be executed manually The file for an import activity can be on a desktop computer

ACD

Which send process can use Sender Profiles? (Choose 3) Triggered Sends Simple Automated Sends User-Initiated Sends Test Sends Guided Sends

ACE

What can a marketer do to enhance a Welcome Series campaign? (Choose 2) Personalize email content Send three emails on the first day after sign-up Require that the subscriber refer a friend Share the email program's value proposition

AD

As part of a weekly email automation, a client needs to segment data in a Data Extension. Which activity is designed to address this scenario? Import Activity Query Activity File Transfer Activity Group Refresh

B

Northern Train Outfitters wants the From Name on the monthly Newsletter to come from a specific User who is set up in the Marketing Cloud. Which feature would be used to set up this From Name selection? Can-SPAM classification Sender Profile Delivery Profile Content information

B

A marketer wants to use personalization strings to create individualized content for an upcoming send. What would the marketer need to know to understand how to use personalization strings? (Choose 3) Personalization strings are limited to profile attributes When using subscriber data, the attribute or field should have a default value Personalization strings are noted by two sets of double percent symbols Personalization strings can appear in the subject line or body of the email Personalization strings are case sensitive

BCD

Which segment can be manually refreshed under Actions? (Choose 2) Random Group Filtered Group Standard Data Extension populated by a Query Filtered Data Extension

BD

A marketer at Northern Trail Outfitters sends a promotional offer every week to a data extension that contains all new subscribers from the previous week. What would the marketer create to automate the send and save time? A Transactional Send Classification A recurring Send Schedule via Guided Send A User initiated Email A Simple Send Email

C

Northern Train Outfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trial ends. Which tool is recommended for this scenario? A. Triggered Emails B. Guided Send C. Automation Studio D. Playbooks

C

Where can a marketer see the performance summary of a recent email send? Send Performance Tab Summary tab Overview Tab within Tracking Job Links tab within Tracking

C

Which method of storing subscriber information allows a marketer to easily create different subscriptions that subscribers can opt into from the default Subscription Center? Data Extensions Lists and Data Extensions Active Audiences Lists

D