MRK Module 1

________ entails a sense of purpose for the firm that is higher than simply making a profit by selling products and services a. Conscious marketing b. The four Ps c. Corporate social responsibility d. Triple bottom line e. Marketing analytics

a. Conscious marketing

Which of the following statements regarding conscious marketing is correct? a. It recognizes that business is a subset of society, and that society is a subset of the planet. b. It sees limited overlap between the business and society, and between business and the planet c. It is often grafted on to traditional business model, usually as a separate department or part of Public Relation. d. It is independent of corporate purpose or culture e. It reflects a mechanistic view of business

a. It recognizes that business is a subset of society, and that society is a subset of the planet.

All of the following statements regarding corporate social responsibility are true except a. a firm's responsibilities to society are not associated with the demands, expectations, requirements, and desires of various stakeholders b. CSR actions are not mandated by law c. CSR can be defined as context-specific actions and policies, taking stakeholders' expectations into account, to achieve what is referred to as the triple bottom line. d. today, virtually all large and well-known companies engage in some form of CSR. e. firms believe that they have legal and economic duties in addition to responsibilities to society

a. a firm's responsibilities to society are not associated with the demands, expectations, requirements, and desires of various stakeholders

Which of the following statements regarding corporate social responsibility is true? a. It takes a holistic, ecosystem view of business as a complex adaptive system b. Social responsibility is at the core of the business through the higher purpose and viewing the community and the environment as stakeholders c. It understands that decisions are ethically based d. It sees limited overlap between the business and society, and between business and the planet e. It incorporates higher purpose and a caring culture

b. Social responsibility is at the core of the business through the higher purpose and viewing the community and the environment as stakeholders

To avoid having ethical situations become problematic for a firm, the short-term goals of each employee must a. be reviewed on an annual basis b. be aligned with the long-term goals of the firm c. become secondary to the needs of the remaining stakeholders d. change on a regular basis e. be overridden by the overall goals of the firm

b. be aligned with the long-term goals of the firm

Conscious marketing encompasses all of the following overriding principles except a. recognition of marketing's greater purpose b. recognition of the company's bottom line c. the presence of corporate leadership, creating a corporate culture d. consideration of stakeholders and their interdependence e. the understanding that decisions are ethically based

b. recognition of the company's bottom line

According to one definition, CSR can be described as context-specific actions and policies, taking stakeholders' expectations into account, to achieve what is referred to as the triple bottom line. The triple bottom line includes ________ performance. : a. economic, social, and political b. financial, social, and environmental c. economic, social, and environmental d. social, environmental, and political e. financial, economic, and social

c. economic, social, and environmental

The principle that decisions be ethically based is part of the concept of a. marketing analytics. b. the triple bottom line c. corporate social responsibility d. conscious marketing.

d. conscious marketing.

Marketing ethics is concerned with all of the following except Question a. the use of child labor b. marketing dangerous products c. misrepresenting a product d. the sale of products or services that may damage the environment e. distinguishing between right and wrong actions in a business setting

e. distinguishing between right and wrong actions in a business setting

The sale of products that may damage the environment, the use of sweatshop labor, and the marketing of dangerous products are examples of a. internal, controllable marketing issues b. marketing issues but not ethical issues c. ethical issues but not marketing issues d. issues that don't even need to be discussed in ethical firms e. marketing ethical issues

e. marketing ethical issues