MRKT 239 Exam 3
The purchase of products from a foreign source is called:
Importing
In relation to international marketing, which of the following best describes direct ownership?
A company owns subsidiaries or facilities in foreign countries.
When the city of Portland buys iPads for its restaurant inspectors to use during their visits, the purchase from Apple would be considered
A government purchase.
What is the primary distinction between a joint venture and a strategic alliance in international marketing?
A joint venture is defined in scope, while a strategic alliance is typically represented by an arrangement to work together.
Home Depot has an iOS program that allows users to match colors in photographs with the store's selection of carpets. This is an example of a(n):
Application (app)
What are the two ways governments make purchases?
Bids and negotiated contracts.
The role of an export agent is to:
Bring buyers and sellers from different countries together and collect a commission for arranging sales.
What is the primary difference between business and customer buyers?
Business buyers generally place larger orders than consumer buyers.
When business customers purchase products to be used directly or indirectly in the production of consumer goods and services, that demand for business products is
Derived
Which method of business buying is most likely to be used when the products being purchased are standardized based on certain characteristics?
Description
Which of the following is true about characteristics of business buying?
Discussions and negotiations associated with business purchases can require considerable marketing time and selling effort.
When Starbucks decided to expand into the international markets of India, Japan, and Argentina, management realized that there would be significant differences in the standards of living, credit, buying power, and income distribution in those countries. Starbucks is currently examining the ___________ forces in its environmental analysis.
Economic
Dairy Queen communicates with its customers through _________, which is the most popular social networking site in the world.
T/F - A fall in consumer demand for a product is likely to result in increased buying from suppliers as consumer goods producers replenish depleted inventories and gear up for the next surge in consumer demand.
False
T/F - For business products, the concept of inelasticity of demand applies equally to industry demand for the product and to demand for an individual supplier.
False
T/F - For most businesses, engaging in digital marketing activities is not required to maintain a competitive advantage.
False
T/F - Social media should be included only in marketing strategy.
False
T/F - There is little or no difference between wholesalers' and retailers' customers.
False
_________ is a popular mobile photo-sharing site.
_________ allows customers to express their needs and wants directly to a company in response to its marketing communications.
Interactivity
If Caterpillar wished to reach the market in Malaysia but was leery of a direct investment in the country, it might provide a Malaysian operation with the knowledge to produce and market its products in exchange for a commission. This type of arrangement is called
Licensing
Which of the following alliance agreements in the United States NOT a part of?
MERCOSUR
The NAICS classification is based on:
Production activities
Which of the following statements about reseller markets is false?
Resellers are not concerned with how much space the product takes up as long as it has a high price.
Kia Motors purchase upholstery for the interiors of its vehicles from various suppliers. This upholstery must have a set of necessary characteristics, standards of quality, and other information that is expressed by Kia Motors. This set is called:
Specifications
Digital media have created opportunities for companies to:
Target specific markets.
A friend of yours starts his own business. He would like to expand his client base to include the government, but he believes his small business would be ignored. Based on your knowledge from the text, you tell him:
The government buys products from all sizes of business, but there is some red tape.
T/F - A quota is the suspension, by a government, of trade in a particular product.
True
T/F - Amazon.com, eBay, Zappos, and a number of other companies engage in e-tailing through their websites.
True
T/F - An accounting firm contracts with a local janitorial service company for janitorial services twice a week. The accounting firm is outsourcing for its janitorial service needs.
True
T/F - Digital marketing uses all digital media to develop communications and exchanges with customers.
True
T/F - In some case, the types of services offered by a supplier may constitute a competitive advantage over suppliers of similar products.
True
T/F - Industrial classification systems allow marketers to divide business customers into groups based mainly on the type of goods and services provided.
True
T/F - International marketing is defined as marketing activities performed across national boundaries.
True
T/F - When purchasing products, business customers are especially concerned about quality, service, price, and supplier relationships.
True
A _________ is a type of software that creates an interface that enables users to add or edit the content of some types of websites.
Wiki
The United States Air Force purchases uniforms from a single supplier. For the last 25 years, the trousers purchased from this supplier have not changed and have been bought every six months, in multiple sizes. This example is called a:
straight rebuy
