MSS Sharda Questions Chapter 1

Business applications have moved from transaction processing and monitoring to other activities. Which of the following is NOT one of those activities?

A) problem analysis B) solution applications C) data monitoring D) mobile access Answer: C

What type of analytics seeks to recognize what is going on as well as the likely forecast and make decisions to achieve the best performance possible? A) descriptive B) prescriptive C) predictive D) domain

B) prescriptive

True

Many business users in the 1980s referred to their mainframes as "the black hole," because all the information went into it, but little ever came back and ad hoc real-time querying was virtually impossible.

________ analytics help managers understand probable future outcomes

Predictive

False

Successful BI is a tool for the information systems department, but is not exposed to the larger organization.

False

The growth in hardware, software, and network capacities has had little impact on modern BI innovations

False

The growth in hardware, software, and network capacities has had little impact on modern BI innovations.

Fundamental reasons for investing in BI must be ________ with the company's business strategy.

aligned

Different types of players are identified and described in the analytics ________.

ecosystem

In the Opening Vignette on Sports Analytics, what was adjusted to drive one-time ticket sales?

ticket prices

The Google search engine is an example of Big Data in that it has to search and index billions of ________ in fractions of a second for each search.

web pages

List four possible analytics applications in the retail value chain.

• Inventory Optimization • Price Elasticity • Market Basket Analysis • Shopper Insight • Customer Churn Analysis • Channel Analysis • New Store Analysis • Store Layout • Video Analytics

BI applications must be integrated with A) databases. B) legacy systems. C) enterprise systems. D) all of these

D) all of these

False

Data generation is a precursor, and is not included in the analytics ecosystem.

False

Decision support system (DSS) and management information system (MIS) have precise definitions agreed to by practitioners.

Organizations using BI systems are typically seeking to ________ the gap between the operational data and strategic objectives has become more pressing.

close

In what decade did disjointed information systems begin to be integrated? A) 1970s B) 1980s C) 1990s D) 2000s

B. 1980s

________ is an umbrella term that combines architectures, tools, databases, analytical tools, applications, and methodologies.

Business Intelligence (BI)

False

Business intelligence (BI) is a specific term that describes architectures and tools only.

A(n) ________ is a major component of a Business Intelligence (BI) system that holds source data

data warehouse

________ providers focus on providing technology and services aimed toward integrating data from multiple sources.

data warehouse

________ analytics help managers understand current events in the organization including causes, trends, and patterns.

descriptive

The user interface of a BI system is often referred to as a(n) ________.

dashboard

The competitive imperatives for BI include all of the following EXCEPT A) right information B) right user C) right time D) right place

B) right user

What are the four major components of a Business Intelligence (BI) system?

1. A data warehouse, with its source data 2. Business analytics, a collection of tools for manipulating, mining, and analyzing the data in the data warehouse 3. Business performance management (BPM) for monitoring and analyzing performance 4. A user interface (e.g., a dashboard)

Why is data alone worthless?

Alone, data is worthless because it does not provide business value. To provide business value, it has to be analyzed.

How are enterprise resources planning (ERP) systems related to supply chain management (SCM) systems? A) different terms for the same system B) complementary systems C) mutually exclusive systems D) none of the above; these systems never interface

B) complementary systems

What type of analytics seeks to determine what is likely to happen in the future? A) descriptive B) prescriptive C) predictive D) domain

C) predictive

Which of the following is NOT an example of transaction processing? A) ATM withdrawal B) bank deposit C) sales report D) cash register scans

C) sales report

True

Computer applications have moved from transaction processing and monitoring activities to problem analysis and solution applications.

False

Computerized support is only used for organizational decisions that are responses to external pressures, not for taking advantage of opportunities.

Which of the following is an umbrella term that combines architectures, tools, databases, analytical tools, applications, and methodologies? A) MIS B) DSS C) ERP D) BI

D) BI

True

During the early days of analytics, data was often obtained from the domain experts using manual processes to build mathematical or knowledge-based models.

What is the intent of the analysis of data that is stored in a data warehouse?

The intent of the analysis is to give management the ability to analyze data for insights into the business, and thus provide tactical or operational decision support whereby, for example, line personnel can make quicker and/or more informed decisions.

True

The use of statistics in baseball by the Oakland Athletics, as described in the Moneyball case study, is an example of the effectiveness of prescriptive analytics.

True

Traditional BI systems use a large volume of static data that has been extracted, cleansed, and loaded into a data warehouse to produce reports and analyses.