NAME THAT FUNCTION
10. A company decides to distribute its products directly to the ultimate consumer. ____________________
channel management
14. A bookstore connects with customers using an online catalog and ordering system. ____________________
channel management
8. A retailer offers customers the products they want. ____________________
channel management
15. A manufacturer analyzes different market segments. ___________________
market planning
6. A company creates its marketing budget for the next fiscal year. ____________________
market planning
13. Businesses research what type of products the competition is offering. ____________________
marketing information management
2. A business analyzes what competitors are charging for products. ____________________
marketing information management
4. A manufacturer determines which retailers will offer its products. ____________________
marketing planning
7. A department store marks up cookware by 20 percent over cost. ____________________
pricing
11. An electronics store predicts how many televisions it will sell. ____________________
pricing/ market planning
12. A sporting goods store decides to carry a line of tennis racquets. ____________________
product/service management
5. A quick-serve restaurant adds pancakes to its breakfast menu. ____________________
product/service management
*3. A consumer answers survey questions after tasting a new food product. ____________________
promotion
1. An article in a newspaper explains that a new business is about to open. ____________________
promotion
9. A business decides to use billboards rather than radio commercials. ____________________
promotion
