ODW Ch 7 (The Social Web: Opportunities for Learning, Working, and Communicating )

Analytical

HootSuite's _____ tools allow you to generate reports on activity.

Friendster

In 2002, _____ became one of the first social networking sites to catch on with the general public.

1997

In _____, one of the first true social networking sites, SixDegrees.com, appeared.

live media streaming

Many media sharing sites use _____, a technology that allows them to send the content over the Internet in live broadcasts.

Friendster

Of the following social networking sites, which launched first?

2.0

Web _____ is a phase of the development of the web that is associated with user involvement and collaboration.

Social journalist

What other term is used in Chapter 7 for microblogging sites such as Twitter.

Content is less verifiable

Which of the following is discussed in Chapter 7 as a downside to the wiki open editing model?

pound symbol (#)

Because the _____ was already in use in several programming languages, in 2007 it was suggested that this symbol be used to organize topics on Twitter.

- Post updates to a variety of other services at once. - Create categories of information. - Gather content from a variety of other services.

The social technology site shown above allows you to

AsianAvenue and BlackPlanet

These two social networking sites initially launched in 1999 and relaunched in 2005.

Snapchat

Today, the social web has expanded to be accessible by a variety of mobile devices. Which of the following social media services is accessible only via apps on mobile devices?

Aggregator

HootSuite is considered a(n) _______ of social content.

True

HootSuite is second only to Twitter as the tool people use to manage their Twitter accounts.

half a second.

According to Chapter 7, somewhere in the world a new blog is created every

1999

According to Chapter 7, when did blogs begin to surface online?

metadata

Social bookmarking uses _____, which is essentially data about data.

Social bookmarking

Symbaloo is an example of this form of social networking.

blog

A _____ is an online journal that anybody can use to express ideas and opinions.

Preferences

A predicted development in the future of social technology is that you will have one set of _____ that will apply to all your social sites.

92; 67

About _____ percent of Internet users aged 18-29 use social networking sites, versus about _____ percent of those in the 50-64 years old category.

Amazon

All of the following websites are mentioned in Chapter 7 as being part of the social web except

1990s

Blogging began on a small scale in the mid-

2003

Chapter 7 cites _____ as the year the phenomenon known as social networking exploded, with several sites launching within months of each other.

Law enforcement websites.

Chapter 7 discusses several online setting blogging has moved into, including each of the following except

Tumblr.

Chapter 7 lists each of the following as examples of media sharing sites except

two way / one way

Chapter 7 makes the distinction between social websites and other websites by pointing out that the communication is _____ rather than _____.

User profiles and friends lists

Chapter 7 states that social networking was born when these two features came together in one service.

HootSuite

In the discussion of social technology trends, this service is cited as one that allows you to gather content from other social networking sites.

2011

In what year did Google+ launch?

five days

It took Twitter over three years to reach its one billionth tweet, but in early 2014 an average of one billion new tweets were being created every

Disappearing media

One of the latest trends in the social web is _____, a movement driven by mobile apps such as Snapchat.

Open source

One of the trends associated with the development of Web 2.0 was the _____ movement, which allowed users to contribute to the code of free software.

Carry it from site to site

One predicted trend in social technology is the ability to do this with the profile you create when you join a service.

AOL

Online socializing began in the late 1970s with the advent of each of the following services except

40

Over _____ percent of smartphone owners use a social networking site on their phones.

Share icon

Social bookmarking is accessed on many websites through the use of a

tags; links

Social bookmarking sites save bookmarks as _____ rather than saving _____ in folders as some browsers do.

organizing social events

Social networks are going beyond online communication with sites like Socializr and Punchbowl, which have become popular for

record it offline and upload it

Some media sharing sites allow you to record your media right from the site, while others require that you

members

The content of most social networking sites is driven almost entirely by the

Strings.

The discussion forums that appeared in the 1980s encouraged interaction with posts and responses displayed in discussion series called

Harvard

The initial version of Facebook, which launched in 2004, was available only to student of this university.

late 1990s; MP3 music

The media sharing trend began in the late _____ with _____ file sharing.

Media sharing; the ability to have a conversation about the media

The site pictured above is discussed in Chapter 7 as an example of one that combines _____ with _____.

microblogging

The social site pictured above is described in Chapter 7 as a combination of _____ and social networking whose customizable format allows users to share text, photos, quotes, music, and videos.

share contacts; build a network of friends

What has traditionally differentiated social networking sites from other social sites is the ability to _____ and _____.

100%

What percentage of users' time spent on Snapchat is done on a mobile device instead of a desktop or laptop?

Marketing tools.

When a retailer includes a Like button (Facebook) or a Pin It button (Pinterest) on its product pages, this is an example of the growing trend of using trend of using social networking sites as

To allow readers to search the blog for specific topics

Why do bloggers assign tags to their content?

hyperlinks

Wiki technology supports _____ that enable users to create links between internal pages.

Memory-Alpha.org

Wikis cover a wide variety of topics. Chapter 7 mentions _____, a wiki devoted to all things Star Trek.

Events.

With HootSuite you can aggregate newsfeeds, photos, videos, and

Open content

_____ is to the social web what open source was to software development--it means that anybody can freely share their knowledge.