Operations chapter 5

regal marine's use of __ has reduced product development time and reduced problems with tooling and production

CAD

which of the following would likely cause a change in market opportunities based upon levels of income and wealth? a. economic change b. sociological and demographic change c. technological change d. political change e. legal changea

a

payoffs, alternatives, and expected monetary values are terms associated with a. virtual reality b. product lifecycle management c. quality function deployment d. decision trees e. make-or-buy analysis

d

a drawing that shows the dimensions, tolerances, materials, and finishes of a component it a/an __

engineering drawing

one environmentally friendly approach to product design is to use lighter components

true

political/legal change and economic change are both factors influencing market opportunities for new products

true

quality function deployment refers to first, determining what will satisfy the customer, and second, translating the customer's desires into a target decision

true

rapidly developing products and moving them to market is part of time-based competition

true

a graphic technique for defining the relationship between customer desires and product/service is a. product lifecycle management b. the house of quality c. the moment of truth d. the assembly drawing e. the product development team

b

the components, their description, and the quantity of each required to make one unit of a product are documented on a. a group technology listing b. a route sheet c. a bill or materials d. an engineering drawing e. none of the above

c

__ is used to rank a company's products to determine which product represent the best use of the firm's resources, or perhaps, to determine which products are to be eliminated a. value analysis b. value engineering c. financial analysis d. product-by-value analysis e. product cost justification

d

__ provides a format allowing the electronic transmittal of 3-D data

STEP (standard for the exchange of product data)

a restaurant kitchen contains a wall poster that shows, for each sandwich not he menu, a sketch of the ingredients and how they are arranged to make the sandwich. this is an example of a. assembly drawing b. route sheet c. bill of materials d. work order e. virtual technology

a

an assembly chart a. shows graphically how the product is assembled b. shows an exploded view of the product c. lists the operations, including assembly and inspection, necessary to product the component with the material specific in the bill of material d. provides detailed instructions on how to perform a given task e. describes the dimensions and finish of each component

a

an engineering drawing shows the a. dimensions, tolerances, materials, and finishes of a component b. dimensions, tolerances, cost, and sales or use volume of a component c. materials, finishes, machining operations, and dimensions of a component d. cost, materials, tolerances, and lead-time for a component e. cost, dimensions, and mating operations for a component

a

an operations manager's most ethical activity is a. to enhance productivity while delivering goods and services b. to use less energy c. to use more recycled ingredients d. to use less harmful ingredients e. to follow appropriate OSHA and EPA regulations

a

group technology requires that a. each component be identified by a coding scheme that specifies the type of processing and the parameters of the processing b. a specific series of engineering drawings be prepared c. all bills of material be prepared using the same format d. engineering change notices be linked to each of the bills of material and engineering notices e. the final products be standardized

a

modern atm machines are an automated example of a service design that a. reduces customer interaction b. modularizes the service c. delays the service customization d. has no moment of truth e. has insufficient quality function deployment

a

which of the following is not a service design technique used to reduce cost? a, increasing customer interaction b. delaying customization c. automation d. modularizing the product e. reducing customer interaction

a

an exploded view of the product is a/an __

assembly drawing

an assembly drawing a. shows, in schematic form, how the product is assembled b. shows an exploded view of the product c. lists the operations, including assembly and inspection, necessary to product the component with the material specific in the bill of material d. provides detailed instructions on how to perform a given task e. describes the dimensions and finish of each component

b

products are more "environmentally friendly" when they are made a. using cheaper materials b. using less energy c. according to the OSHA standards d. where environmental regulations are lax e. more difficult to disassemble

b

which of the following does not result from the effective use of group technology? a. reduced tooling setup time b. simplified training c. reduced raw materials and purchases d. simplified production planning and control e. improved layout, routing, and machine loading

b

a listing of the components, their description, and the quantity of each required to make one unit of a product is the __

bill of materials

Black & Decker's hand-powered tools and Hewlett-Packard's printer business are examples of using enhancements and migrations of existing products to build on a what? a. product template b. product pulpit c. product platform d. product dais e. product foundation

c

a process sheet is a type of a. assembly drawing b. assembly chart c. route sheet d. work order e. bill of materials

c

an operations manager's ethical responsibilities a. are limited to the production phase of product life cycle b. are limited to following published laws and regulations c. extend from design, to production, to final destruction/disposition of a product d. do not include being efficient with the firm's resources e. need not consider a product design's impact on the entire economy

c

for a full-time college student, which of the following moments of truth exemplifies the customer's standard expectations? a. your advisor made you wait, even though you had an appointment b. you had to visit more than once to reach your academic advisor c. your advisor was competent, helpful, and understanding d. your advisor failed to keep her appointment with you e. your advisor offered to work with you after regular work hours

c

reducing the complexity of a product and improving a product's maintainability for use are activities of... a. product lifecycle management (PLM) b. product-by-value analysis c. manufacturability and value engineering d. organizing and product development e. design for destruction (DFD)

c

regal marine a. no longer builds boats with any wooden parts b. designs and builds boat hulls by hand c. treats the product design decision as critical to its success d. gets its competitive advantage by being the low-cost producer of boats designed by others e. designs several new boats each year, but contracts other firms for their manufacture

c

the role of decision trees in product design is a. to rank products in descending order of their dollar contribution to the firm b. to better understand the customers' wants c. to calculate the expected value of each course of action d. to calculate the value of quality function deployment e. to calculate the value of the moment of truth

c

which of the following documents lists the operations (including assembly and inspection) necessary to produce the component with the material specified in the bill of material? a. an engineering drawing b. an assembly drawing c. a route sheet d. an assembly chart e. an operations chart

c

which of the following examples involves customer participation in the design of the service a. investing in a mutual fund b. buying a life insurance policy c. providing the stockbroker with the desired distribution of the portfolio d. seeing a movie at the theater e. eating at a fast food restaurant

c

which of the following is an example of an external product development strategy? a. new internally developed products b. enhancements to existing products c. alliances d. migrations of existing products e. al of the above are internal

c

which of the following is true regarding value engineering? a. it occurs only after the product is selected and designed b. it is the same as value analysis c. it is oriented toward improvement of design d. it occurs during production when it is clear the product is a success e. it cans ave substantial amounts of product cost, by quality suffers

c

which of the following scenarios illustrates a moment that meets the customer's expectations? a. a sales clerk that allied you by your name on your second visit to the store b. an express mail service that guarantees same day delivery c. a flight attendant that responds shortly after being called d. a professor that contacts people in several companies to find you a job e. a sales clerk at the clothing store that asked you to wait for a minute as soon as a wealthy-looking customer entered the store

c

which of the following shows a schematic form of how a product is assembled? a. an engineering drawing b. an assembly routing c. an assembly chart d. a route sheet e. a process sheet

c

which of the following statements regarding product life cycle and profitability is true? a. profit is highest in the growth life cycle phase because the product is new and unique b. profit is lowest in the growth stage of the life cycles because costs are so high c. profit is at its greatest in the decline stage of the product d. breakeven is attained in the growth stage of the product life cycle e. cash flow turns positive in the maturity phase

c

which of the following typically shows the components, their descriptions, and the quantity of each require to make one unit of a product? a. an engineering drawing b. an assembly drawing c. a bill of material d. an assembly chart e. a route sheet

c

which service design technique(s) would ordinarily not be appropriate for full-service restaurant meals? a. modularizing the product b. customization as late in the process as possible c. reducing customer interaction d. the moment of truth e. all of the above are appropriate

c

the use of info tech to control machinery is called __

computer-aided manufacturing or CAM

a route sheet provides a(n) a. exploded view of the product b. instruction to make a given quantity of a particular order c. schematic showing how the product is assembled d. sequence of operations necessary to product the component e. set of detailed instructions about how to perform a task

d

value analysis takes place a. when the product is selected and designed b. during the initial stages of production when something needs to be done to assure product success c. when the product is first conceived d. during the production process when it is clear the new product is a success e. when the product cost is very low

d

what country has become a popular destination for the disposal of electronic waste? a. Japan b. Hungary c. Vietnam d. China e. New Zealand

d

which of the following is true regarding computer-aided design? a. it is too expensive to use in most manufacturing and design settings b. it is an old technology, no longer in significant use c. it results in longer development cycles for virtually all products d. it is the use of computers to interactively design products and prepare engineering documentation e. all of the above are true

d

which of the following product development strategies has the highest risk? a. acquiring the developer b. alliances c. joint ventures d. new internally developed products e. purchasing technology

d

which of the following scenarios illustrates a moment that exceeds the customer's expectations a. an express mail service guarantees overnight delivery b. a flight attendant that responds shortly after being called c. a hairdresser that cuts your hair at the right length d. a professor that contacts people in several companies to find you a job e. a bank that sends you monthly account statements

d

operations managers must be able to anticipate changes in which of the following? a. product mix b. product opportunities c. the products themselves d. product volume e. all of the above

e

quality function deployment (QFD) a. determines what will satisfy the customer b. translates customer desires into the target design c. is used early in the design process d. is used to determine where to deploy quality efforts e. all of the above

e

which of the following is true concerning CAD? a. accurate info flows to other departments b. most product costs are determined at the design stage c. design options are easier to review before final commitments are made d. virtually all products have their development cycle shortened e. all of the above

e

which of the following makes products that are friendlier to the environment? a. using less materials b. more recycled materials c. using less energy d. using less harmful ingredients e. all of the above are true

e

which of the following represent an opportunity for generating a new product? a. understanding the customer b. demographic change, such as decreasing family size c. changes in professional standards d. economic change, such as rising household incomes e. all of the above are such opportunities

e

which of the following statements is not true? a. virtually all of Honda's sales are based on its outstanding engine technology b. intel focuses on microprocessors and chips c. microsoft focuses on PC software d. firms sich as 3M establish goals for profitability from new products e. dell computers provides fast delivery to customers, but, in return, customers may only select from a limited choice of hardware configurations

e

which of these statements regarding regal marine is true? a. product design is a critical decision for the firm b. regal uses a 3-D CAD system to shorten the product development time c. regal still uses some wooden parts and hand-produces some components d. regal's use of CAD has resulted in a superior product e. all of the above are true

e

the dimensions, tolerances, materials, and finishes of a component are typically shown on a/an

engineering drawing

a work order is a listing of components, their description, and the quantity of each required to make one unit of the product

false

an assemble drawing lists the operations necessary to produce the component

false

an operations manager's most ethical activity is to enhance productivity while delivering desired goods and services. unfortunately, this activity is not environmentally sound

false

computer-aided design (CAD) refers to the use of specialized computer programs to direct and control manufacturing equipment

false

in the maturity stage of the product life cycle, operations managers will be concerned with keeping sufficient capacity available for the product

false

modular design exists only in tangible products; it makes no sense in services

false

regal marine's attempts to keep in touch with customers and respond to the marketplace are made impossible because consumer tastes change and maritime engineering improves

false

the enhancement of existing products is an external product development strategy

false

the expected value of each course of action in the decision tree is determined by starting at the beginning of the tree (left-hand side) and working toward the end of the tree (right)

false

the four phases of the product life cycle are incubation, introduction, growth, and decline

false

an assembly chart shows an exploded view of the product, usually via a three-dimensional or isometric drawing

fasle

sensitivity to a wide variety of environmental issues in production processes is referred to as __

green manufacturing

in the __ phase of the PLC, the product design has begun to stabilize

growth

when should product strategy focus on forecasting capacity requirements?

growth stage of product life cycle

the __ is a part of the quality function deployment process that utilizes a planning matrix to relate customer wants to how the firm is going to meet those wants

house of quality

in which stage of the product life cycle should product strategy focus on process modifications

introduction

a products life cycle is divided into 4 stages, which are...

introduction, growth, maturity, decline

in which stage of the product life cycle should product strategy focus on improved cost control?

maturity

products or services designed in easily segmented components are known as __.

modular designs

the __ is the crucial moment between the service pro diver and the customer that exemplifies, enhances, or detracts from the customer's expectations

moment-of-truth

black & decker's hand-powered tools and hewlett-packard's printer business are examples of using enhancements and migrations of existing products to build on __

product platforms

__ lists products in descending order of the individual dollar contribution to the firm.

product-by-value analysis

the analysis tool that helps determine what products to develop, and by what strategy, by listing products i descending order of their individual dollar contribution to the firm is...

product-by-value analysis

__ is a process for determining customer requirements and translating them into attributes that each functional area can understand and act upon

quality function deployment (QFD)

if a design can be produced to requirements even when the production process has unfavorable conditions, the design is said to be __

robust

the three major subdivisions of the product decision are...

selection, definition, and design

to view product design form a "systems" perspective, managers must view a product in terms of its impact on __

the entire economy

rapidly developing products and moving them to the market is referred to as __

time-based competition

2 issues- viewing a product in terms of its impact on the entire economy and considering the life cycle of a product- combine to increase the likelihood of ethical decisions by managers

true

3M's goals is to produce 30% of its profits from products introduced in the last 4 years

true

a product strategy may focus on differentiation, low-cost, or rapid response

true

group technology enables the grouping of parts into families based on similar processing requirements

true

relatively few new product ideas, perhaps only 1 in 250, become successfully marketed products

true

robust design is a method that ensures that small variation in production or assembly does not adversely affect the product

true

the "make-or-buy" decision distinguishes between what an organization chooses to produce and what it chooses to purchase from suppliers

true

the customer may participate in the design of, and in the delivery of, services

true

the goal of the product decision is to develop and implement a product strategy that meets the needs of the marketplace with a competitive advantage

true

the moment-of-truth is the crucial moment between the service provider and the customer that exemplifies, enhances, or detracts from the customer's expectations

true

virtual reality technology can improve designs less expensively than the use of physical models or prototypes

true

Boeing's use of epoxy composites and titanium graphite laminate represent the ethical and environmentally friendly concept of __.

use lighter components

__ reviews successful products for improvement during the production process

value analysis

the document for production that gives the instruction to make a given quantity of a particular item, usually to a given schedule, is the...

work order