Owned Media
testing
-seeing what works and doesn't work digitally -need to do it to everything and often
F Pattern
a concept that we read left to right and then we start at the top of the page prior to reading and then the reader starts to scan just whats on the left side until finished (put meaningful important stuff on left side of screen)
owned media
allows a brand to be the media
wireframes
before site is built shows how content will be organized and displayed (visual design of a sitemap)
wayfinding
helps you to get to where you want to get quickly (i.e. logo in upper left corner or click to return home icon looks like hamburger which means menu)
usability
how to make all content put together simple
mobile first
owned media environment, plan for the smallest screen first then build the experience up to larger screens -came about because most sites were built for large screen and tried to jam same content into smaller screens making less usable
digital marketing funnel
paid media -> owned media -> earned media
sites that change based on screen size are called...
responsive - don't have to scroll left to right
types of testing
simple split testing multivariate testing
user experience
the why you feel when using
types of owned media
websites all social media youtube channel Roku channel podcast blog LinkedIn email
user experience
what you see when using