Owned Media

testing

-seeing what works and doesn't work digitally -need to do it to everything and often

F Pattern

a concept that we read left to right and then we start at the top of the page prior to reading and then the reader starts to scan just whats on the left side until finished (put meaningful important stuff on left side of screen)

owned media

allows a brand to be the media

wireframes

before site is built shows how content will be organized and displayed (visual design of a sitemap)

wayfinding

helps you to get to where you want to get quickly (i.e. logo in upper left corner or click to return home icon looks like hamburger which means menu)

usability

how to make all content put together simple

mobile first

owned media environment, plan for the smallest screen first then build the experience up to larger screens -came about because most sites were built for large screen and tried to jam same content into smaller screens making less usable

digital marketing funnel

paid media -> owned media -> earned media

sites that change based on screen size are called...

responsive - don't have to scroll left to right

types of testing

simple split testing multivariate testing

user experience

the why you feel when using

types of owned media

websites all social media youtube channel Roku channel podcast blog LinkedIn email

user experience

what you see when using