Part 4

The final step in the sorting process is _________, which involves combining products into collections that buyers want to have available in one place.

Assorting

Quite often, with the results of an Internet search, an advertisement is presented on the page. This advertisement is known as a ______ advertisement.

Banner

A _______ of distribution is a group of individuals and organizations that direct the flow of products from producers to customers.

Channel

One of the vertical marketing systems (VMS) is a ___________ arrangement, the most popular type of VMS, in which interorganizational relationships are formalized through contracts.

Contractual

Channel _______ is the ability to influence another distribution channel member's actions.

Control

The three types of vertical marketing systems are _________, contractual, and administered.

Corporate

The Total-cost approach to physical distribution involves looking at the distribution system as a whole--taking into account the _____ of transportation, materials handling, order processing, and inventory management.

Costs

Distribution channels which involve the direct movement of goods from the producer to consumers are known as ______ Channels.

Direct

The Intensity of market coverage describes the number and kinds of outlets in which a product is sold--in other words, the number of intermediaries involved at the wholesale and retail levels of the ____________ channel.

Distribution

The ____________-Center Concept is an alternative to either keeping one centrally located stock of inventory for all markets, or creating numerous dispersed inventory sites.

Distribution

____________ refers to activities that make products available to customers when and where they want to purchase them.

Distribution

In an administered vertical marketing system, the distribution channel members are independent, but channel operations are coordinated through a ________ channel member.

Dominant

____ Distribution is where a producer distributes the same product through two or more different channels, or sells similar products through different channels under different brand names.

Dual

__________ Integration is the process of combining distribution channel members which are at the same level under one management.

Horizontal

The least _________ of the distribution strategies is exclusive distribution, which involves using only one or two outlets in each market.

Intensive

Distribution channels which involve independent ______________, or middlemen, to move the goods from the producer to the consumer are known as Indirect Channels.

Intermediaries

Most channels of distribution involve marketing ______________, or middlemen, who link producers to other middlemen or to consumers.

Intermediaries

Accumulation is one of the sorting activities, and involves developing a reserve or _________ of products that have similar production or demand requirements.

Inventory

Distribution includes the functions of transportation, _________ management, and customer service.

Inventory

The Channel Length is the number of ______ in a distribution channel--the number of intermediaries a product has to go through to reach the consumer.

Levels

There are two parts to a brand. The Brand name is the part of a brand that can be spoken, whereas the Brand ____ is the part, such as the design, or symbol, which cannot be spoken.

Mark

Industry sales peak during the ________ stage of the product life cycle.

Maturity

Some common uses for internet cookies include personalization, website activity tracking and __________ marketing.

One to one

With __________ marketing, cookies are used to serve up advertising targeted to the user.

One to one

An Intensive distribution strategy is where all available _______ are used for distributing a product.

Outlets

In the context of distribution, an organization's assortment is the combination of ________ it offers to meet the preferences of consumers.

Products

The first step in developing an assortment is sorting, which involves separating conglomerates of heterogeneous ________ into relatively uniform, homogeneous groups based on product characteristics.

Products

Consumerism is the movement which seeks to _______ and inform consumers about products, and has resulted in safer products, and honest packaging and advertising.

Protect

A ____ policy of product promotion is where the producer promotes directly to consumers with the intention of developing a strong consumer demand for the products.

Pull

A ____ policy of product promotion involves the producer promoting the product only to the next institution down the marketing channel.

Push

Sorting activities are functions that allow the members of a distribution channel to divide _____ and separate tasks.

Roles

A _________ distribution strategy is where only some available outlets in an area are chosen to distribute a product; it is usually appropriate for shopping goods.

Selective

When two or more levels of a distribution channel are combined under one management or when one channel member coordinates channel activities for those levels, this is called ________ channel integration.

Vertical