Persuasion, Propaganda, Pathos, Ethos, Logos
Slogan
A catchy phrase or statement often used to sell a service or a product (Logos)
Expert Opinion
Experts approve this product so you should use it (Ethos)
Card Stacking
Technique that only presents information that is positive to an idea and omitting information contrary to it. (Logos)
Assertion / Claim
Technique where information is presented as fact without full explanation or evidence. It is used to assert authority and make claims sound factual. (Logos)
Exaggeration
Technique where something is represented as greater than is actually the case. (Logos)
Repetition
Technique where the name of the product, benefits, or picture is repeated many times (Logos)
Logos
The appeal based on logic or reason.
Pathos
The emotional appeal, appeals to an audience's needs, values, and emotional sensibilities.
Ethos
The ethical appeal is based on the character, credibility, or reliability of the person (speaker)
Loaded Words
Words that are emotionally charged--either positively or negatively.
rhetorical appeals
ethos, pathos, logos
Persuasive Technique
method used to get an audience to agree
Emotional Appeal
technique in which a person is made to have strong emotional feelings towards a product (Pathos)
Transfer
technique in which the audiences thinks that the good feeling, looks or ideas will happen to them (Pathos)
Plain Folks
technique in which the speaker presents him or herself as an Average Joe or Jane, a common person. The audience is just like them, so they should use it. (Ethos)
Name Calling
technique that links a person, or idea, to a negative things, saying bad things about someone/something (Pathos)(Logos)
Bandwagon
technique that seeks to make the audience feel as if "everyone was doing it" and you will be left out or left behind if you don't accept. (Ethos)
Testimonial
technique that uses an important person to endorse a product (Ethos)
Glittering Generality
technique to make us approve and accept by by using appealing words to sell the product (Pathos)
Fear
techniques used to make the audience believe that disaster will result if they do not follow a particular course of action (Pathos)
Rhetoric
the art of using language effectively and persuasively
Persuasion
the process of convincing people to think or act in a certain way
Purpose
what one wants the audience to do
Audience
who one wants to persuade