Persuasion, Propaganda, Pathos, Ethos, Logos

Slogan

A catchy phrase or statement often used to sell a service or a product (Logos)

Expert Opinion

Experts approve this product so you should use it (Ethos)

Card Stacking

Technique that only presents information that is positive to an idea and omitting information contrary to it. (Logos)

Assertion / Claim

Technique where information is presented as fact without full explanation or evidence. It is used to assert authority and make claims sound factual. (Logos)

Exaggeration

Technique where something is represented as greater than is actually the case. (Logos)

Repetition

Technique where the name of the product, benefits, or picture is repeated many times (Logos)

Logos

The appeal based on logic or reason.

Pathos

The emotional appeal, appeals to an audience's needs, values, and emotional sensibilities.

Ethos

The ethical appeal is based on the character, credibility, or reliability of the person (speaker)

Loaded Words

Words that are emotionally charged--either positively or negatively.

rhetorical appeals

ethos, pathos, logos

Persuasive Technique

method used to get an audience to agree

Emotional Appeal

technique in which a person is made to have strong emotional feelings towards a product (Pathos)

Transfer

technique in which the audiences thinks that the good feeling, looks or ideas will happen to them (Pathos)

Plain Folks

technique in which the speaker presents him or herself as an Average Joe or Jane, a common person. The audience is just like them, so they should use it. (Ethos)

Name Calling

technique that links a person, or idea, to a negative things, saying bad things about someone/something (Pathos)(Logos)

Bandwagon

technique that seeks to make the audience feel as if "everyone was doing it" and you will be left out or left behind if you don't accept. (Ethos)

Testimonial

technique that uses an important person to endorse a product (Ethos)

Glittering Generality

technique to make us approve and accept by by using appealing words to sell the product (Pathos)

Fear

techniques used to make the audience believe that disaster will result if they do not follow a particular course of action (Pathos)

Rhetoric

the art of using language effectively and persuasively

Persuasion

the process of convincing people to think or act in a certain way

Purpose

what one wants the audience to do

Audience

who one wants to persuade