Practice Test A: SM Marketing

Lakukan tugas rumah & ujian kamu dengan baik sekarang menggunakan Quizwiz!

A business wants to reply privately to a customer's message. Which two solutions can the business use? (Choose 2) Facebook Page Inbox Business Suite Ads Manager Audience Network

Facebook Page Inbox Business Suite

What can an ad account be charged for on Facebook? 12503829 +1 Impressions Likes Comments Shares

Impressions

A brand wants to enhance their company's Instagram profile to help potential customers remember their products or services. Which two best practices should the social media manager use to create engaging brand content for Instagram? (Choose 2) Use at least 50 hashtags Keep videos short and attract attention early Use a horizontal aspect ratio Use consistent visuals

Keep videos short and attract attention early Use consistent visuals

A window washing company delivers a campaign to generate sign-ups for its email marketing.Which metric should the company use to evaluate the success of the campaign? 12503829 +1 Leads Clicks Traffic Engagement

Leads

What are the three types of audiences that can be created in Ads Manager? 12503829 +0 / 1 New audience, Custom Audience, Lookalike audience Saved audience, location-based audience, demographic audience Custom audience, location-based audience, demographic audience Lookalike audience, Custom Audience, Saved audience

New audience, Custom Audience, Lookalike audience

What are two benefits of implementing the Conversions API in addition to the Meta Pixel? (Choose two.) 12503829 +1 Reduce cost per action due to increased event matching Bypass data sharing policies Improve measurement of ad performance Unlock reach to additional placements

Reduce cost per action due to increased event matching Improve measurement of ad performance

Which type of short-form experience is made by creators on Facebook and Instagram? Images Carousels Reels Catalogs

Reels

What are two ways that a social media manager can engage existing Page followers? (Choose 2) Run contests and giveaways Share more than 20 posts each day Send private messages to people who follow competitors Go live more often

Run contests and giveaways Go live more often

A shoe company has a collection of pictures from their recent posts and wants to automatically stitch them together to make a video ad. Which ad format should they use? 12503829 +1 Slideshow Carousel Collection Instant Experience

Slideshow

What is an account spending limit? The overall limit on the amount of money an ad account can spend The overall limit on the amount of money an ad set can spend over its lifetime A billing threshold that determines when an advertiser is charged for an ad The maximum amount an advertiser is willing to spend on an advertising campaign

The overall limit on the amount of money an ad account can spend

A business recently started delivering a new campaign that contains multiple ad sets. The total budget is split equally between all the ad sets. The business notices that only one ad set is able to achieve sufficient reach while the others are neither consuming its entire budget nor achieving sufficient reach. What should the business do to improve delivery? 12503829 +1 Turn on Campaign Budget Optimization Advantage+ placements Large budget Low overlap in audiences

Turn on Campaign Budget Optimization

After setting up an ads account in Ads Manager, what must an advertiser have before implementing a Meta Pixel? 12503829 +1 Website Phone number Instagram business account Facebook Shops

Website

Which scenario would further expand an audience's size? 12503829 +0 / 1 Adjusting the lookalike percent from 10% to 1% Adding "and" statements to detailed targeting Adding "or" statements to detailed targeting Adjusting the retargeting lookback window from 180 days to 90 days

Adding "or" statements to detailed targeting

An e-commerce business retargets the people who have seen products on its website using the Sales objective and their Catalog on Facebook.Which KPI should the company use to evaluate campaign success? 12503829 +1 Reach Impressions Estimated Ad Recall Lift Rate Conversions

Conversions

Which type of budget should an advertiser select if they know the average amount they are willing to spend on a specific ad set per day? 12503829 +1 Lifetime budget Daily budget Campaign budget Ad set budget

Daily budget

How does Facebook help businesses increase sales? Reach new customers Get video views Get more likes Share 20 posts a day

Reach new customers

A business wants to generate purchase actions on its website. Which campaign objective should the business select? 12503829 +1 Traffic Sales Awareness Engagement

Sales

An e-commerce company launches a new website. The company wants to build a campaign that generates eCommerce purchases on the site. Which campaign objective should the company use to accomplish this goal? 12503829 +1 Engagement Traffic Awareness Sales

Sales

What is the only level within a campaign where a budget cannot be specified? 12503829 +1 Campaign Ad Set Ad Ad Account

Ad

Where in Ads Manager can a business select different creative assets for specific placements? 12503829 +0 / 1 Campaign Ad Set Ad Account

Ad

An advertiser is using the Awareness objective.They want to maximize the total number of people who will remember seeing their ads.Which optimization for ad delivery should they choose? 12503829 +1 Ad Recall Lift Reach Impressions ThruPlay

Ad Recall Lift

A brand wants to use a video to reach a wider audience and generate website visits. Which of the following options would provide the best results? Page post on Facebook Ad on Facebook A post on Instagram Right column ad

Ad on Facebook

Which advanced scheduling option is available when a lifetime budget is selected? 12503829 +1 Ad set schedule Promotion schedule Ad placement schedule Individual ad's schedule

Ad set schedule

A fashion ecommerce brand is launching an online personal shopping experience. The retailer wants to share the experience with as many people as possible and encourage them to take advantage of this new offer. Which two ad objectives are appropriate for this brand? (Choose 2) 12503829 +0 / 1 Awareness Engagement App promotion Sales

Awareness Sales

A body care brand is launching a new skincare line. In the upcoming campaign, the brand wants to showcase multiple products in one ad, with the ability to lead users to their respective product pages.Which ad format should the brand use? 12503829 +1 Image Slideshow Video Carousel

Carousel

After years of advertising on TV, a branding advertiser wants to start running ads on Facebook. The advertiser has a TV ad with an emotional message to connect the brand with customers. The TV ad lasts 30 seconds. What is the best creative approach to run this campaign? Create a 15-second video ad that is vertical with the content used on TV Create a 20-second video ad with a shorter version of the content used on TV Create a 15-second video ad with the content used on TV Create a video ad with the content used on TV

Create a 15-second video ad that is vertical with the content used on TV

What is recommended when using multiple creative formats such as image and video assets in one campaign? 12503829 +0 / 1 Create all ads within the same ad set, use Advantage+ placements Create different ad sets for placements on Instagram and Facebook Create all ads within the same ad set, but split placements between Instagram and Facebook Create all ads within the same ad set, but only use placements on Facebook

Create all ads within the same ad set, use Advantage+ placements

What is a benefit of using Ads Manager to create ads, rather than boosting a post directly from a business Page? 12503829 +0 / 1 Create campaigns with multiple ads Create an ad from an existing post Preview the ad during ad creation Set a specific time for an ad to run

Create campaigns with multiple ads

Which option is best to reach existing customers? 12503829 +1 Interest-based audience Conversion audience Lookalike Audience Custom Audience

Custom Audience

What is the term for transforming information in a customer list into randomized code? 12503829 +1 Data Hashing Privacy Check Custom Audience Ad Preferences

Data Hashing


Set pelajaran terkait

Science Chemical Symbols MEMORIZE

View Set

Public Speaking DE - Ch 16 Speaking to Persuade

View Set

Ultimate Study Guide - Test I (Period 1 and 2)

View Set

Confidence Intervals, Effect Size and Statistical Power

View Set

chapter 17 Image formation of the eye

View Set

1.02 Compare the main types of business organizations

View Set