Practice Test A: SM Marketing
A business wants to reply privately to a customer's message. Which two solutions can the business use? (Choose 2) Facebook Page Inbox Business Suite Ads Manager Audience Network
Facebook Page Inbox Business Suite
What can an ad account be charged for on Facebook? 12503829 +1 Impressions Likes Comments Shares
Impressions
A brand wants to enhance their company's Instagram profile to help potential customers remember their products or services. Which two best practices should the social media manager use to create engaging brand content for Instagram? (Choose 2) Use at least 50 hashtags Keep videos short and attract attention early Use a horizontal aspect ratio Use consistent visuals
Keep videos short and attract attention early Use consistent visuals
A window washing company delivers a campaign to generate sign-ups for its email marketing.Which metric should the company use to evaluate the success of the campaign? 12503829 +1 Leads Clicks Traffic Engagement
Leads
What are the three types of audiences that can be created in Ads Manager? 12503829 +0 / 1 New audience, Custom Audience, Lookalike audience Saved audience, location-based audience, demographic audience Custom audience, location-based audience, demographic audience Lookalike audience, Custom Audience, Saved audience
New audience, Custom Audience, Lookalike audience
What are two benefits of implementing the Conversions API in addition to the Meta Pixel? (Choose two.) 12503829 +1 Reduce cost per action due to increased event matching Bypass data sharing policies Improve measurement of ad performance Unlock reach to additional placements
Reduce cost per action due to increased event matching Improve measurement of ad performance
Which type of short-form experience is made by creators on Facebook and Instagram? Images Carousels Reels Catalogs
Reels
What are two ways that a social media manager can engage existing Page followers? (Choose 2) Run contests and giveaways Share more than 20 posts each day Send private messages to people who follow competitors Go live more often
Run contests and giveaways Go live more often
A shoe company has a collection of pictures from their recent posts and wants to automatically stitch them together to make a video ad. Which ad format should they use? 12503829 +1 Slideshow Carousel Collection Instant Experience
Slideshow
What is an account spending limit? The overall limit on the amount of money an ad account can spend The overall limit on the amount of money an ad set can spend over its lifetime A billing threshold that determines when an advertiser is charged for an ad The maximum amount an advertiser is willing to spend on an advertising campaign
The overall limit on the amount of money an ad account can spend
A business recently started delivering a new campaign that contains multiple ad sets. The total budget is split equally between all the ad sets. The business notices that only one ad set is able to achieve sufficient reach while the others are neither consuming its entire budget nor achieving sufficient reach. What should the business do to improve delivery? 12503829 +1 Turn on Campaign Budget Optimization Advantage+ placements Large budget Low overlap in audiences
Turn on Campaign Budget Optimization
After setting up an ads account in Ads Manager, what must an advertiser have before implementing a Meta Pixel? 12503829 +1 Website Phone number Instagram business account Facebook Shops
Website
Which scenario would further expand an audience's size? 12503829 +0 / 1 Adjusting the lookalike percent from 10% to 1% Adding "and" statements to detailed targeting Adding "or" statements to detailed targeting Adjusting the retargeting lookback window from 180 days to 90 days
Adding "or" statements to detailed targeting
An e-commerce business retargets the people who have seen products on its website using the Sales objective and their Catalog on Facebook.Which KPI should the company use to evaluate campaign success? 12503829 +1 Reach Impressions Estimated Ad Recall Lift Rate Conversions
Conversions
Which type of budget should an advertiser select if they know the average amount they are willing to spend on a specific ad set per day? 12503829 +1 Lifetime budget Daily budget Campaign budget Ad set budget
Daily budget
How does Facebook help businesses increase sales? Reach new customers Get video views Get more likes Share 20 posts a day
Reach new customers
A business wants to generate purchase actions on its website. Which campaign objective should the business select? 12503829 +1 Traffic Sales Awareness Engagement
Sales
An e-commerce company launches a new website. The company wants to build a campaign that generates eCommerce purchases on the site. Which campaign objective should the company use to accomplish this goal? 12503829 +1 Engagement Traffic Awareness Sales
Sales
What is the only level within a campaign where a budget cannot be specified? 12503829 +1 Campaign Ad Set Ad Ad Account
Ad
Where in Ads Manager can a business select different creative assets for specific placements? 12503829 +0 / 1 Campaign Ad Set Ad Account
Ad
An advertiser is using the Awareness objective.They want to maximize the total number of people who will remember seeing their ads.Which optimization for ad delivery should they choose? 12503829 +1 Ad Recall Lift Reach Impressions ThruPlay
Ad Recall Lift
A brand wants to use a video to reach a wider audience and generate website visits. Which of the following options would provide the best results? Page post on Facebook Ad on Facebook A post on Instagram Right column ad
Ad on Facebook
Which advanced scheduling option is available when a lifetime budget is selected? 12503829 +1 Ad set schedule Promotion schedule Ad placement schedule Individual ad's schedule
Ad set schedule
A fashion ecommerce brand is launching an online personal shopping experience. The retailer wants to share the experience with as many people as possible and encourage them to take advantage of this new offer. Which two ad objectives are appropriate for this brand? (Choose 2) 12503829 +0 / 1 Awareness Engagement App promotion Sales
Awareness Sales
A body care brand is launching a new skincare line. In the upcoming campaign, the brand wants to showcase multiple products in one ad, with the ability to lead users to their respective product pages.Which ad format should the brand use? 12503829 +1 Image Slideshow Video Carousel
Carousel
After years of advertising on TV, a branding advertiser wants to start running ads on Facebook. The advertiser has a TV ad with an emotional message to connect the brand with customers. The TV ad lasts 30 seconds. What is the best creative approach to run this campaign? Create a 15-second video ad that is vertical with the content used on TV Create a 20-second video ad with a shorter version of the content used on TV Create a 15-second video ad with the content used on TV Create a video ad with the content used on TV
Create a 15-second video ad that is vertical with the content used on TV
What is recommended when using multiple creative formats such as image and video assets in one campaign? 12503829 +0 / 1 Create all ads within the same ad set, use Advantage+ placements Create different ad sets for placements on Instagram and Facebook Create all ads within the same ad set, but split placements between Instagram and Facebook Create all ads within the same ad set, but only use placements on Facebook
Create all ads within the same ad set, use Advantage+ placements
What is a benefit of using Ads Manager to create ads, rather than boosting a post directly from a business Page? 12503829 +0 / 1 Create campaigns with multiple ads Create an ad from an existing post Preview the ad during ad creation Set a specific time for an ad to run
Create campaigns with multiple ads
Which option is best to reach existing customers? 12503829 +1 Interest-based audience Conversion audience Lookalike Audience Custom Audience
Custom Audience
What is the term for transforming information in a customer list into randomized code? 12503829 +1 Data Hashing Privacy Check Custom Audience Ad Preferences
Data Hashing