Principles of Marketing Ch.15 - Assignment

Select the appropriate distribution density classification: British Invasion—The British luxury brand Burberry can only be purchased at a few high-end retailers like Nordstrom and Saks Fifth Avenue, in addition to Burberry retail stores. JC Penney and Kohl's are not authorized to carry the brand. [-] Intensive Distribution [-] Selective Distribution [-] Exclusive Distribution

[-] Exclusive Distribution

Select the appropriate distribution density classification: Luxury Ride—There are only 54 Bentley dealerships in the entire United States. The ultra-luxury car brand comes with an exorbitant starting price of $180,195 and is only targeted at the wealthiest consumers. [-] Intensive Distribution [-] Selective Distribution [-] Exclusive Distribution

[-] Exclusive Distribution

is not an important factor for Starbucks' expansion in Chile.

[-] Expanding more rapidly

Select the appropriate distribution density classification: Clean Up—Households use one to two rolls of paper towels each week. To make replenishment easy, P&G makes sure consumers can buy its Bounty towels in grocery stores, discounters, warehouse clubs, convenience stores, and pharmacies. [-] Intensive Distribution [-] Selective Distribution [-] Exclusive Distribution

[-] Intensive Distribution

Select the appropriate distribution density classification: Snack Time—Frito-Lay knows that hunger can strike at any time and hungry consumers want snacks quickly. Thus, Frito-Lay places its snacks in vending machines, convenience stores, grocery stores, and other retail outlets. [-] Intensive Distribution [-] Selective Distribution [-] Exclusive Distribution

[-] Intensive Distribution

Select the appropriate logistical cost factor: Frito-Lay has agreed with some convenience store chains to adopt a vendor-managed system where Frito-Lay replenishes the shelves for convenience stores. [-] Stockouts [-] Return Products Handling [-] Order Processing [-] Transportation [-] Warehousing & Materials Handling [-] Inventory

[-] Inventory

Select the appropriate logistical cost factor: Toyota has a manufacturing plant in Indiana where several popular Toyota vehicle models are assembled. Toyota has adopted the just-in-time strategy that requires fast on-time deliveries by all of its suppliers. [-] Stockouts [-] Return Products Handling [-] Order Processing [-] Transportation [-] Warehousing & Materials Handling [-] Inventory

[-] Inventory

Select the appropriate logistical cost factor: Chrysler requires all of its parts suppliers to connect to its electronic data interchange to facilitate the notification to suppliers of when Chrysler will be needing more parts. [-] Stockouts [-] Return Products Handling [-] Order Processing [-] Transportation [-] Warehousing & Materials Handling [-] Inventory

[-] Order Processing

Select the appropriate logistical cost factor: SC Johnson makes Ziploc, Glade, Windex, and Pledge brand products sold in a wide variety of retailers including mass merchants, grocery stores, and convenience stores. A very large portion of the company's retailers purchase from SC Johnson electronically and they are invoiced electronically. [-] Stockouts [-] Return Products Handling [-] Order Processing [-] Transportation [-] Warehousing & Materials Handling [-] Inventory

[-] Order Processing

Select the appropriate logistical cost factor: Because compact fluorescent light bulbs (CFLs) contain the hazardous material mercury, manufacturers such as Phillips have invested in the recycling process for CFLs. [-] Stockouts [-] Return Products Handling [-] Order Processing [-] Transportation [-] Warehousing & Materials Handling [-] Inventory

[-] Return Products Handling

Select the appropriate logistical cost factor: Costco sells car, truck, and boat batteries. The price for its batteries includes a "core charge"; that is if customers bring their old batteries into Costco, the company arranges for UPS to ship the dead battery back to the manufacturer where the lead contained in them is recycled. [-] Stockouts [-] Return Products Handling [-] Order Processing [-] Transportation [-] Warehousing & Materials Handling [-] Inventory

[-] Return Products Handling

Select the appropriate distribution density classification: Handbag Heaven—Coach handbags can be purchased in many, but not all, mid- to high-end retailers. Coach limits the number of retailers authorized to sell its line of leather goods to manage the demand for the brand. [-] Intensive Distribution [-] Selective Distribution [-] Exclusive Distribution

[-] Selective Distribution

Select the appropriate distribution density classification: iDistribution—Apple products have high brand equity but in a category that is very competitive. To optimize its market coverage, Apple computers are available at Apple retail stores and authorized electronics retailers. [-] Intensive Distribution [-] Selective Distribution [-] Exclusive Distribution

[-] Selective Distribution

As Starbucks expands in Chile, the company wants store décor and paper goods used to be controlled by

[-] Starbucks corporation

Select the appropriate logistical cost factor: At Thanksgiving, Americans shop for traditional items such as turkey, cranberries, pies, green beans, and stuffing. Many shoppers need those items immediately, so if a Safeway grocery store doesn't have an item, shoppers won't just wait for their next shopping trip to get them; they will go to a different store, such as Albertson's or Kroger, to get them. [-] Stockouts [-] Return Products Handling [-] Order Processing [-] Transportation [-] Warehousing & Materials Handling [-] Inventory

[-] Stockouts

Select the appropriate logistical cost factor: Compared to Target and Walmart, Kmart customers more often experience an item on their shopping list being temporarily unavailable. [-] Stockouts [-] Return Products Handling [-] Order Processing [-] Transportation [-] Warehousing & Materials Handling [-] Inventory

[-] Stockouts

How might selling via a direct marketing channel benefit the Upcycled Dog?

[-] There is no middle party with whom to split the profits

Select the appropriate logistical cost factor: Ford Motor Company has a manufacturing assembly facility in Hermosillo, Mexico. The company made sure to locate the plant near a rail line so it can ship the Ford Fusions produced in the plant to the United States with the lowest possible cost. [-] Stockouts [-] Return Products Handling [-] Order Processing [-] Transportation [-] Warehousing & Materials Handling [-] Inventory

[-] Transportation

Select the appropriate logistical cost factor: Hyundai located its U.S. manufacturing plant in Montgomery, Alabama, in part because it is close to the large seaport of Mobile, Alabama, where many of the parts used for manufacturing its vehicles are shipped from all over the world. [-] Stockouts [-] Return Products Handling [-] Order Processing [-] Transportation [-] Warehousing & Materials Handling [-] Inventory

[-] Transportation

Select the appropriate logistical cost factor: Coca-Cola bottlers have invested heavily in automated forklifts to move large amounts of soft drink bottles and cans, including a robotic palletizing system that facilitates the movement of goods within and out of their manufacturing plants. [-] Stockouts [-] Return Products Handling [-] Order Processing [-] Transportation [-] Warehousing & Materials Handling [-] Inventory

[-] Warehousing & Materials Handling

Select the appropriate logistical cost factor: Walgreens has 14 distribution centers in the United States that are used to facilitate sorting and consolidating of products from different manufacturing plants or suppliers. [-] Stockouts [-] Return Products Handling [-] Order Processing [-] Transportation [-] Warehousing & Materials Handling [-] Inventory

[-] Warehousing & Materials Handling

Starbucks puts a major focus on

[-] a consistent experience from store to store

Shoppers on Amazon.com have differing needs that must be satisfied during the exchange, which often include the need for information, convenience, variety, and/or pre- or postsale services. These needs are collectively referred to as

[-] buyer requirements

One of the major drawbacks of online shopping is the lack of instant gratification because consumers must wait for their products to be delivered. One of Amazon's recent innovations is the development of unmanned aerial drones that allow Amazon to provide its customers with faster delivery service—in some cases, 30-minute delivery. This innovation in supply chain management serves as an example of innovation driven by an understanding of the

[-] customer

By satisfying the customer service factor of , the distributor will ensure that deliveries of Hope Springs' bottled water to The Coffee Collective are consistent in lead-time, will arrive safely, and are complete.

[-] dependability

When Jeff Bezos founded Amazon.com in 1994, he was laying the foundation for the world's largest , because Amazon.com uses the Internet to make its products and services available to its consumers.

[-] digital marketing channel

Marco recently sold a line of special tagged collars to the local kennel for their dogs, as well as a line of leashes to a local dog walking company for their dog walkers. In which type of marketing channel does this transaction take place?

[-] direct marketing channel with no intermediary

Marco, the owner of the Upcycled Dog, started out by selling his dog accessories at trade shows, where he'd have the opportunity to meet and interact directly with his customers. The trade show is a form of marketing channel known as a(n)

[-] direct marketing channel with no intermediary

Starbucks wants future stores in Chile to serve

[-] imported, roasted coffee from Starbucks only

If Marco decides to sell a large supply of Upcycled Dog accessories to a company like Costco, Costco will sell these accessories to local pet boutiques, and these boutiques will then sell them directly to the consumers. This type of transaction takes place in which kind of marketing channel?

[-] indirect marketing channel with two intermediaries

The function represents the role that Hope Spring's distributors have in storing, sorting, and transporting bottled water to the Coffee Collective.

[-] logistical

To improve its inventory turnover, Amazon shares purchasing forecasts and sales information with its suppliers to ensure that the right amount of the right product arrives at the right place at the lowest possible cost. When Amazon and its suppliers work together to move a product from the source of raw materials to consumption, it is an example of

[-] logistics

Amazon and its suppliers have an intense focus on cost and efficiency in the supply chain with a goal of creating for consumers.

[-] lower prices

Amazon creates many utilities for its customers, but perhaps the most valuable utility for consumers is , the utility created by having the offerings available where consumers need it, on Amazon.com.

[-] place

The distribution center that Marco uses stores goods from his company and other suppliers until they are ordered by customers. To save on transportation costs, the distribution center will then consolidate orders going to the same region and ship them together. This is known as

[-] product accumulation

Marco has signed a contract with a major pet supply retailer with multiple locations. One store orders three dozen dog collars and one dozen dog beds; and another orders two dozen dog beds and two dozen dog collars. To ensure that each store gets what it needs in the quantities that it needs, the distribution center uses as it fulfills the order.

[-] product allocation

Spoil Your Pet is a popular pet accessories boutique located in the Midwest. They have just made an order for two dozen Upcycled Dog collars, half a dozen of Dora fish tanks, and one dozen Felix cat toys. Since these orders are all going to the same boutique in the same shipment, the distribution center must use to fulfill the order.

[-] product assortment

In his tour of the distribution center, Marco notices that pet food from several different suppliers are all stored together and organized by expiration date to simplify the inventory process. This is known as

[-] product sortation

A student goes onto Amazon.com to purchase a biology textbook that was published by McGraw-Hill Higher Education and then sold to Amazon through a book wholesaler. In this marketing channel, Amazon.com would best be classified as a

[-] retailer

Given Hope Springs' focus on the environment, it actively practices to support retailers' water bottle recycling initiatives by collecting their used water bottles and reusing or disposing the plastic whenever possible.

[-] reverse logistics

Starbucks wants to make sure that has/have the most brand control.

[-] the Starbucks corporation

A(n) is an intermediary who sells Hope Springs' bottled water to retailers such as The Coffee Collective.

[-] wholesaler

Marco sells a substantial supply of dog and cat sweaters to an intermediary that later sells these products to various other pet-related businesses, that then go on to sell them to consumers. This form of intermediary is known as a

[-] wholesaler