Public Speaking Chapter 5

Identification

A process in which speakers seek to create a bond with the audience by emphasizing common values, goals, and experiences.

Demographic Audience Analysis

Audience analysis that focuses on demographic factors: - Age - Gender - Religion - Sexual Orientation - Group membership - Racial, ethnic, or cultural background Two steps: 1. Identifying the general demographic features of your audience. 2. Gauging the importance of those features to a particular speaking situation.

Stereotyping

Creating an oversimplified image of a particular group of people, usually by assuming that all members of the group are alike.

Audience-centeredness

Keeping the audience foremost in mind at every step of speech preparation and presentation.

Open-ended Questions

Questions that allow respondents to answer however they want.

Fixed Alternative Questions

Questions that offer a fixed choice between two or more alternatives.

Scale Questions

Questions that require responses at fixed intervals along a scale of answers.

Egocentrism

The tendency of people to be concerned above all with their own values, beliefs, and wellbeing.