Q9 Ebusiness Customization and Pricing

Issuing online coupons would turn out to be a successful marketing strategy if everybody used them.

Most of online discount coupons are readily searchable and accessible to anyone. Which of the following is an incorrect statement from the perspective of group pricing (Shapiro & Varian,1999)?

False

According to price discrimination model, a theater that gives a student-discount will make a lesser profit than other that does not give a student-discount.

B the FULLY filled Green one

According to price discrimination model, which of the following diagram most closely represents the pricing model of Google's search keyword advertisement?

C the ONE ORANGE bloc

According to price discrimination model, which of the following represents the smallest profit and largest consumer surplus?

As the cost of inventory falls, the efficient range of inventory decreases.

Which of the following is not consistent with C.Anderson's notion of Long Tail Principle (LTP)?