Quiz 1 Chapter 1-4 E-commerce
In 2017, almost ________ of Americans only used a mobile device to access the Internet.
15%
Which of the following is an example of an on-demand service company?
Airbnb
MySQL is which of the following?
open source database software
In which year can e-commerce be said to have begun?
1995
The leading web server software is:
Apache.
An example of a company using the content provider model is:
Rhapsody.
In the United States, about ________ of Internet traffic now occurs over IPv6.
25%
Which of the following features of e-commerce technology is related to the concept of network externalities?
universal standards
Which of the following refers to the practice of researching a product online before purchasing it at a physical store?
webrooming
A(n) ________ allows users to easily add and edit content on a web page.
wiki
Which business application is associated with the technological development of local area networks and client/server computing?
workgroup automation (e.g., document sharing)
________ are a kind of middleware software that provides the glue connecting traditional corporate systems to the customer as well as all the functionality needed to conduct e-commerce.
Application servers
Which of the following protocols enables the exchange of routing information among different autonomous systems on the Internet?
BGP
Which of the following is not a community provider?
Blue Nile
Which of the following is not an example of the bricks-and-clicks e-tailing business model?
Bluefly
________ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server.
CGI
Which of the following technologies is used to separate the design and presentation of content from the content creation process?
CMS
Which of the following is an example of C2C e-commerce?
Craigslist
Which of the following companies uses a transaction fee revenue model?
E*Trade
Which of the following is an example of social e-commerce?
Retail e-commerce in the United States is not expected to continue growing at double-digit growth rates in 2017-2018.
False
Social technologies change industry structure by weakening powerful sales channels and shifts bargaining power to consumers.
False
Universal standards make price discovery more costly, slower, and less accurate.
False
Which of the following is not a major technology trend in e-commerce in 2017-2018?
Growth of the Internet of Things slows down.
Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?
The larger the audience reached, the less rich the message.
Which of the following best describes the early years of e-commerce?
They were a technological success but a mixed business success.
E-commerce technologies provide a unique, many-to-many model of mass communication.
True
HTML is used to format the structure and style of a web page.
True
The Internet is a worldwide system of computer networks.
True
Ubiquity lowers the cognitive energy required to transact in a marketspace.
True
The early years of e-commerce are considered:
a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year.
The early years of e-commerce were driven by all of the following factors except:
an emphasis on exploiting traditional distribution channels.
Which of the following refers to the displacement of market middlemen and the creation of a new direct relationship between producers and consumers?
disintermediation
All of the following were visions of e-commerce expressed during the early years of e-commerce except:
fast follower advantage.
Which of the following involves a company giving away a certain level of product or services without charge, but then charging a fee for premium levels of the product or service?
freemium strategy
The Seam is an example of a(n):
industry consortium.
Which of the following is not a unique feature of e-commerce technology?
information asymmetry
All of the following are basic functionality provided by e-commerce merchant server software except:
marketing analytics.
Which of the following enables Internet users to communicate with each other, although not in real time?
online forum
Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?
richness
Which of the following is the best definition of transaction cost?
the cost of participating in a market
The existence of many competitors in any one market segment may indicate:
the market is saturated.
A perfect market is one in which:
there are no competitive advantages or asymmetries because all firms have equal access to all the factors to production.
The basic value proposition of community providers is:
they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests.
E-commerce is available just about everywhere and anytime. This is known as:
ubiquity.
Which of the following involves testing a site's program modules one at a time?
unit testing
Which of the following is not an advantage of client/server computing over centralized mainframe computing?
Each client added to the network increases the network's overall capacity and transmission speeds.
The ________ is a consortium of corporations, government agencies, and nonprofit organizations that monitors Internet policies and practices.
Internet Society (ISOC)
In a hybrid cloud computing model, firms use their own infrastructure for their most essential core activities.
True
Which of the following is not a characteristic of a perfect competitive market?
It is highly regulated.
