Quiz 3

1. True

Paid search results are given a more prominent position on the search results page. 1. True 2. False

3. The title tag

Which of the following can help a search engine understand what your page is about? 1. The date it was published 2. The number of images used 3. The title tag 4. The total number of words

4. Customers will see advertisements for a business whenever they use a search engine.

Which of the following statements is FALSE. 1. Customers can locate products and services when they search for them online. 2. Search engines can help to get the word out locally about a new business. 3. Search engines can help to target customers who are already looking for a business 4. Customers will see advertisements for a business whenever they use a search engine.

1. It helps you understand which keywords people are searching for on Google

Which of these can Google Search Console help you to do? 1. It helps you understand which keywords people are searching for on Google 2. It helps you increase your social media following 3. It helps you optimise your Google My Business listing 3. It helps you run A/B tests on your home page

4. How relevant your ads are

Which of these is an important factor in the paid search auction system? 1. How famous your brand name is 2. How cool your logo is 3. How long your business has been around 4. How relevant your ads are

2. The search results page

Fill in the blank: Spending money on search advertising influences how your website appears in ___________. 1. Organic search results 2. The search results page. 3. Business directories 4. Display advertising networks

4. Bots

What technology do search engines use to 'crawl' websites? 1.Androids 2.Automatons 3.Paid Interns 4. Bots

1. People who search are actively looking for information, products or services.

Why are search engines a great place for a business to be found? 1.People who search are actively looking for information, products or services. 2.People pay to use search engines, so there is a wealthy customer base there. 3.Search engines are a big trend these days. 4.Search engines guarantee new customers

2. False

You will only be charged for advertising when an ad appears in the search results. 1. True 2. False

1. Image file names 2. Page Titles 4. Keywords in the content

You would like to make sure as many interested constituents as possible are seeing your organization's website displayed in their search results. What are a few things to pay attention to in order to achieve this? 1. Image file names 2. Page Titles 3. Timestamps 4.Keywords in the content