Quiz 6

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managers at the Imperial Hotel-Chicago complained that the chain's overall image was hurt because Imperial Hotel-Dallas was overcharging guests and providing poor service. The Imperial Hotel was experiences___________ conflict.

often involve long term commitments to other firms

most likely true of marketing channel decisions

downstream partners

partners such as wholesalers and retailers that form a vital link between the firm and its customers

conventional distribution channel

A(n)_____________ consists of one or more independent producers, wholesalers, and retailers, each seeking to maximize its own profits, sometimes even at the expense of the system as a whole.

corporate VMS

a ________ integrates successive stages of production and distribution under single ownership

distribution channel

a set of interdependent organizations that help make a product or service available for use or consumption by the customer or business owner

vertical

conflict which occurs among firms at the different level of the marketing channel is known as the _________ conflict

direct

in a(n) channel, a store sells Christmas ornaments to customers via its online click-to-order catalogs

channel level

is a layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer

sense and respond

under __________ view, planning starts by identifying the needs of target customers, to which the company responds by organizing a chain of resources and activities with the goal of creating customer value