Quiz 7

What does business-to-consumer (B2C) e-commerce replace?

brick-and-mortar store locations

Which social media metric is probably the most useful for determining whether a company is increasing its brand awareness on social media?

total mentions of the company on social media

M-commerce is a subset of

traditional e-commerce.

A business is planning on using sponsored social media content for its new product, which is appropriate for people in different age demographics. Which generation would be best targeted by sponsored posts on Instagram?

college students

A social media information system (SMIS) is composed of three parts, which are

people, data and procedures, and hardware and software.

E-commerce ________ includes creating marketing messages that contain the individual's name, appeal to his/her interests, and take their purchase behavior into account.

personalization

Manuel runs a small business that paints residential interiors. He has decided most of his current customers can best be reached by sending out a seasonal email newsletter. He will target new customers by placing ads on Facebook targeted at people located within 20 miles of his business who have searched for house painters. Where would he place this information on an e-commerce presence map?

type of presence

It is especially important for startup companies to create and follow a well-designed e-commerce strategy. Which of the following is the first phase in a well-designed strategy?

web planning

Of the following statements, choose the one that most accurately distinguishes social media providers from social media sponsors.

Social media providers build and host website platforms and sponsors invest in these platforms to enhance their social media presence.

As e-commerce continues to develop, many retailers are likely to maintain some type of "brick-and-mortar" store or physical location primarily because

consumers expect integrated shopping experiences that include face-to-face options.

Saraiya runs a small café. She would like to start placing small ad buys on social media and hires an analytics firm to determine which platforms she should advertise on. What type of cost would this be considered?

customer acquisition cost

It is especially important for startup companies to create and follow a well-designed e-commerce strategy. Which of the following is the last phase in a well-designed strategy?

mobile platform planning and implementation

The organizations likely to benefit the most from the global reach of e-commerce are those that

previously depended on foot traffic into one physical store to sell their products.

Which of the following is an example of an organization using knowledge gained from social media to make better strategic decisions.

An organization analyzes engagement with different sponsored posts to determine which ones generate the most engagement with their target audience.

E-commerce transactions that are executed using wireless mobile devices are known as

m-commerce

Software used by social media information systems websites include

programs that analyze data.

Suppose you are a company whose target market is identified as homeowners who live in suburban regions of the American Midwest. From the list below, choose the product you are most likely selling.

snow blowers

Adding a dedicated group to your Facebook account allows you to meet online and keep in touch with others who share your interest. You can post relevant media, such as photos, articles, and videos. Which role in a social media information system (SMIS) does your group fit into?

social media community