Rat 10

The acronym EDI stands for ________

A. electronic data interchange

The primary benefit of disintermediation to the consumer is ________.

A. removing layers and reducing costs

The ________ of the web makes it possible to deliver messages with text, audio, and video simultaneously to large numbers of people.

A. richness

Technical standards for conducting e-commerce have been adopted ________.

B. by all nations around the world

Newsletters, updates, and sales are activities related to the ________ e-commerce presence map.

C. e-mail

E-commerce has become more ________.

C. social, mobile, and local

A broad term to describe extending a marketplace beyond traditional boundaries is called ________.

D. marketspace

________ enables the computer-to-computer exchange between two organizations of standard transactions such as invoices, shipment schedules, or purchase orders.

E. EDI

A(n) ________ is an Internet business model in which information content is sold and distributed.

A. content provider

________ percent of online retailers have m-commerce Web sites.

A. Fifty-five

The fact that universal technical standards for the Internet and electronic commerce exist lowers ________ costs, making it cheaper for merchants to sell their goods.

C. market entry

In 2018, mobile marketing constitutes ________ percent of all online marketing.

D. 70

In information systems, SaaS stands for ________.

E. software as a service

According to the e-commerce presence map, activities including conversation are a(n) ________ type or presence.

social media

What revenue model offers basic services or content for free, while charging a premium for advanced or special features?

A. Free/freemium revenue model

E-commerce refers to the use of the ________ and ________ to transact business.

A. Internet; Web

If a Web site changes its prices based on the demand characteristics (e.g., concert tickets), this would be an example of ________.

A. dynamic pricing

The fastest growing type of B2C e-commerce is ________.

B. mobile

Related to social e-commerce, small world theory suggests you are only ________ link(s) from every other person on earth.

B. six

A(n) ________ is an Internet business model where users save time and money by processing online sales transactions and generating a fee for each transaction.

B. transaction broker

The two most important management challenges when building an e-commerce site include knowing how to choose the right technology and ________.

C. developing a clear understanding of your business objectives

The fastest growing form of retail trade in the United States, Europe, and Asia is ________.

C. e-commerce

________ targeting techniques increase the effectiveness of banners, rich media, and video ads.

D. Behavioral

________ are currently the most successful (revenue) online marketing and advertising format.

D. Display ads

The global positioning system (GPS) enables ________ -based services for consumers via their smartphones.

D. location

Which of the following options is NOT a unique feature of e-commerce technology?

E. Our geographic boundaries now determine our network experience.

According to your text, Elemica's Web site for buying and selling chemicals is an example of ________ electronic commerce.

E. business-to-business (B2B)

BarnesandNoble.com is an example of ________ electronic commerce.

E. business-to-consumer (B2C)

About 80 percent of online B2B e-commerce is still based on proprietary systems for ____________.

E. electronic data interchange (EDI)

Facebook, Twitter, and blogs represent the typical platforms for the ________ e-commerce presence map.

E. social media