Rat 10
The acronym EDI stands for ________
A. electronic data interchange
The primary benefit of disintermediation to the consumer is ________.
A. removing layers and reducing costs
The ________ of the web makes it possible to deliver messages with text, audio, and video simultaneously to large numbers of people.
A. richness
Technical standards for conducting e-commerce have been adopted ________.
B. by all nations around the world
Newsletters, updates, and sales are activities related to the ________ e-commerce presence map.
C. e-mail
E-commerce has become more ________.
C. social, mobile, and local
A broad term to describe extending a marketplace beyond traditional boundaries is called ________.
D. marketspace
________ enables the computer-to-computer exchange between two organizations of standard transactions such as invoices, shipment schedules, or purchase orders.
E. EDI
A(n) ________ is an Internet business model in which information content is sold and distributed.
A. content provider
________ percent of online retailers have m-commerce Web sites.
A. Fifty-five
The fact that universal technical standards for the Internet and electronic commerce exist lowers ________ costs, making it cheaper for merchants to sell their goods.
C. market entry
In 2018, mobile marketing constitutes ________ percent of all online marketing.
D. 70
In information systems, SaaS stands for ________.
E. software as a service
According to the e-commerce presence map, activities including conversation are a(n) ________ type or presence.
social media
What revenue model offers basic services or content for free, while charging a premium for advanced or special features?
A. Free/freemium revenue model
E-commerce refers to the use of the ________ and ________ to transact business.
A. Internet; Web
If a Web site changes its prices based on the demand characteristics (e.g., concert tickets), this would be an example of ________.
A. dynamic pricing
The fastest growing type of B2C e-commerce is ________.
B. mobile
Related to social e-commerce, small world theory suggests you are only ________ link(s) from every other person on earth.
B. six
A(n) ________ is an Internet business model where users save time and money by processing online sales transactions and generating a fee for each transaction.
B. transaction broker
The two most important management challenges when building an e-commerce site include knowing how to choose the right technology and ________.
C. developing a clear understanding of your business objectives
The fastest growing form of retail trade in the United States, Europe, and Asia is ________.
C. e-commerce
________ targeting techniques increase the effectiveness of banners, rich media, and video ads.
D. Behavioral
________ are currently the most successful (revenue) online marketing and advertising format.
D. Display ads
The global positioning system (GPS) enables ________ -based services for consumers via their smartphones.
D. location
Which of the following options is NOT a unique feature of e-commerce technology?
E. Our geographic boundaries now determine our network experience.
According to your text, Elemica's Web site for buying and selling chemicals is an example of ________ electronic commerce.
E. business-to-business (B2B)
BarnesandNoble.com is an example of ________ electronic commerce.
E. business-to-consumer (B2C)
About 80 percent of online B2B e-commerce is still based on proprietary systems for ____________.
E. electronic data interchange (EDI)
Facebook, Twitter, and blogs represent the typical platforms for the ________ e-commerce presence map.
E. social media