Real Estate Ch. 6

Features of an office building that may be important to one market segment or another include: a. floor plate size. b. character and amount of parking. c. nature of other tenants. d. provision for electronics and communication systems. e. all of the above

all of the above

Causes of real estate cycles include: a. business cycles b. long real estate "gestation" periods c. weather cycles d. both a and b, but not c e. all three a, b, and c

both a and b, but not c

The cycle of real estate market research starts with: a. creating a market-defining story b. assessing the national market c. collecting market data d. posing preliminary conclusions e. testing the current market condition

creating a market-defining story

Data used in the market research cases in their chapter that are publicly available all over the internet include all of the following except: a. detailed data of the US decennial census b. data from the county business patterns (US census) c. national apartment vacancy rates from the US current population survey d. data on job location from the national transportation board. e. data from the US bureau of labor statistics

data on job location from the national transportation board

A powerful tool for managing, manipulating, and displaying location-specific data is: a. statistical regression analysis b. development cash flow software c. psychographics d. geographical information systems e. database management software

geographical information systems

Factors that affect housing market segmentation include all except: a. household income b. household age c. household size d. household unemployment status e. household lifestyle

household unemployment status

A strong assertion about the large amount of data seemingly available for real estate market research is that most of it is: a. inaccurate b. too costly c. irrelevant to the given analysis d. too detailed e. too old

irrelevant to the given analysis

The approach to real estate market research advocated in this chapter starts with the: a. national economy b. local economy c. relevant industry market d. region e. nature of the property

nature of the property

A very sophisticated, data intensive, and statistically intensive method of examining market segmentation is known as: a. regression analysis b. discriminant analysis c. survey research d. psychographic research e. cluster analysis

psychographic research

The process of creating a market-defining story includes all of these questions except: a. what is the product? b. who is the customer? c. where is the customer? d. what is the price? e. what is the competition?

what is the price?