Revel Ch.15 Sph: Tools for Persuading

James wants his audience to sign a donation pledge card before leaving that day. James' persuasive speech is meant to _____.

actuate

If something is true for A, and A and B are very similar, it is also true for B. This argument represents ______.

analogy

During Marietta's presentation, she told the audience, "When you choose not to donate to the local animal shelter, hundreds of precious puppies and kittens are at risk of starvation." She could see that this made the audience squirm in their seats. Which modern appeal to persuade is Marietta using?

appeal to harmony

Which modern appeal used to persuade has a basis in the hierarchy developed by Maslow?

appeal to need

As a college recruitment counselor, Shelly tries to persuade the high school audience that her university is a good choice for biology majors. Shelly's speech is based on _____.

beliefs

"Skipping childhood immunizations leads to a higher rate of preventable death in young adults," is an example of argument by _____.

cause

Derived ethos is the credibility the audience gives to a speaker _____.

during the speech

Caroline wants the audience to see her as friendly and personable. Aristotle would say that Caroline is using an appeal to _____.

ethos

Based on the work of Stephen Toulmin, which part of an argument provides support for the argument?

evidence

If the elements of an argument by deduction are not factual, the result is a(n) _____.

faulty syllogism

Emma asks for a salary increase to match that of her male coworkers. Emma points out to the boss that everyone has similar training, education, and sales goals. What kind of appeal is Emma using?

logos

The evidence for Lisel's speech on the need for an iron supplement is that women need iron for proper immune function. She notes that a woman's quality of life is directly related to a properly functioning immune system. Which type of warrant does this represent?

motivational

When John F. Kennedy said, "Ask not what your country can do for you—ask what you can do for your country," he was using what type of traditional appeal?

pathos

When a speaker tries to persuade the audience to implement a new procedure, it is a proposition of _____.

policy

Which of the ancillary elements to an argument identified by Toulmin is used to soften the effect of reservations on a claim as shown in this example, "The public should be allowed to vote on this matter because this law will likely provide tax relief"?

qualifiers