Salesforce Marketing Cloud Admin Test 2

Global Conveyors is determining the marketing cloud instance (MID). What can the admin do with this information? Choose two answers. A) Configure a Web Collect URL B) Obtain appropriate URL endpoint for use with REST Service API C) Obtain appropriate URL endpoint for use with SOAP Service API D) Configure Marketing Connect URL

A) Configure a Web Collect URL C) Obtain appropriate URL endpoint for use with SOAP Service API

Recommended setting for Login Expires After Inactivity: A) 90 days B) 60 Days C) 45 Days D) 180 Days

A) 90 days The default and recommended time is 90 days without any activity

Which statement best describe a contact and a subscriber? A) A contact is a person you are going to send messages to. A subscriber opted to receive communications or belongs to a particular channel. B) A contact is a person who opts to receive communications through a specified channel. A subscriber is anyone you send messages to. C) A contact is always a subscriber. A subscriber is always a contact. D) A contact is a person who opts in to text messages. A subscriber is a person who opts in to email messages.

A) A contact is a person you are going to send messages to. A subscriber opted to receive communications or belongs to a particular channel.

Which of the following are true about All Contacts in Contact Builder? (choose 3) A) All Contacts contains All Subscribers plus anything marked as a Population. B) All Contacts automatically links records across Studios/Channels. C) All Contacts are Subscribers. D) All Contacts functions at the Enterprise/Parent level. E) All Contacts functions across all Channels in Marketing Cloud.

A) All Contacts contains All Subscribers plus anything marked as a Population. D) All Contacts functions at the Enterprise/Parent level. E) All Contacts functions across all Channels in Marketing Cloud.

IP Addresses for the following use cases are not instance-specific and should be whitelisted for any tenant: (choose 5) A) Authentication API calls B) FTP Integrations C) SOAP API Calls D) Rest API Calls E) Triggered Send Definitions F) Authenticated Sending G) Device Integrations

A) Authentication API calls B) FTP Integrations C) SOAP API Calls D) Rest API Calls G) Device Integrations

The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort. Which three items will Validate check in an email message? Choose 3 answers A) Each content area specified in a dynamic content rule exists. B) Words or phrases used may trigger spam filters. C) Grammar and spelling in the email text is correct. D) Correct syntax is used on any AMPScript in the email's code. E) Personalization strings map to attributes or data extension fields

A) Each content area specified in a dynamic content rule exists. D) Correct syntax is used on any AMPScript in the email's code. E) Personalization strings map to attributes or data extension fields

Distributed Marketing channels supported: (choose two) A) Email B) Push C) SMS D) Social

A) Email C) SMS As a marketer with Distributed Marketing: Enable your teams to engage with their book of business at scale with on-brand content. Create moments of collaboration within email or SMS messages. Maintain brand and legal compliance with automated and manual approval processes. As an advisor, partner, or dealer with Distributed Marketing: Send a personalized email to contacts, leads, or person accounts.

Choose the correct steps needed to apply administrative permissions for Marketing Cloud Connect: (choose two) A) Enable Marketing Cloud for AppExchange User and Marketing Cloud for AppExchange Admin for the Salesforce CRM Administrator User B) Add the Marketing Cloud Connect CRM Administrative User and Save Changes in Setup C) Enable Marketing Cloud permissions for Marketing Cloud Connect Sends, Marketing Cloud Connect Data Sync, and Marketing Cloud Connect Journeys D) Edit the CRM User Page Layout to add the Marketing Cloud for AppExchange User and Marketing Cloud for AppExchange Admin Fields

A) Enable Marketing Cloud for AppExchange User and Marketing Cloud for AppExchange Admin for the Salesforce CRM Administrator User D) Edit the CRM User Page Layout to add the Marketing Cloud for AppExchange User and Marketing Cloud for AppExchange Admin Fields

Whitelist the following domains, if you have policies to whitelist only MC domains: (choose 3) A) Exacttarget.com B) Help.marketingcloud.com C) *.marketingcloudapps.com D) Bounce.exacttarget.com E) Code.marketingcloud.com

A) Exacttarget.com C) *.marketingcloudapps.com D) Bounce.exacttarget.com

Additional IP Whitelisting is required for the following when configuring MC Connect: (choose 3) A) IP Addresses for Notification and Identity Validation Emails B) Developer Edition IP Ranges for Testing of Functionality C) Regional Salesforce Send IP Addresses D) Global IP Whitelist Ranges for General MC Connect Functionality E) Set of specific ranges for MC Connect functionality

A) IP Addresses for Notification and Identity Validation Emails D) Global IP Whitelist Ranges for General MC Connect Functionality E) Set of specific ranges for MC Connect functionality

When modifying the Lead/Contact Page Layouts in CRM for Marketing Cloud connect, add: (choose 3) A) Lead/ContactActions B) Individual Email Results C) Marketing CLoud Sends D) Email Tracking E) Email Sends

A) Lead/ContactActions B) Individual Email Results E) Email Sends

Benefits to Distributed Marketing? (pick 3) A) Maintain brand consistency and compliance. B) Let business users focus on customer relationships. C) Allow for nightly reporting on tracking and ROI. D) Allow Sales to manually import customers into journeys. E) Customize messages quickly and intuitively.

A) Maintain brand consistency and compliance. B) Let business users focus on customer relationships. E) Customize messages quickly and intuitively.

Northern Trail Outfitters (NTO) an outdoor gear store, manages customer relationships in Sales Cloud and sends emails in Marketing Cloud. NTO offers a 30 day free trail program and sends three emails about the program each day: - A follow up email to contacts who signed up for the program 14 days ago. -A follow up email with a reminder about the trail expiration to contacts who signed up for the program 27 days ago. NTO sends emails automatically from Marketing Cloud, using Sales Cloud reports that filter contacts by corresponding dates. What type of campaign should be created to meet this requirement? A) Nurture Campaign B) Drip Campaign C) Trail Campaign D) Continuous Campaign

A) Nurture Campaign

Global Conveyors wants to track impression by job report. Which two considerations Admin should keep in mind? Choose 2. A) Only emails that use dynamic content can be tracked using these reports. B) Only Return Path-maintained email addresses are tracked. C) Only emails that use AMPscript can be tracked using these reports. D) Only listed ISPs are tracked.

A) Only emails that use dynamic content can be tracked using these reports. C) Only emails that use AMPscript can be tracked using these reports.

What Salesforce Editions work with Marketing Cloud Connect? (choose 4) A) Performance B) Unlimited C) Professional D) Developer E) Enterprise F) Essentials G) Basic

A) Performance B) Unlimited D) Developer E) Enterprise Marketing Cloud Connect is available in Salesforce Unlimited, Enterprise, Performance Editions, or Developer Edition Sandbox. Marketing Cloud Connect is available in Marketing Cloud Core Edition, Advanced Edition, Agency Edition, Enterprise 1.0 Lock and Publish, Enterprise 2.0 Edition, Reseller Edition, or Marketing Cloud Sandbox.

Which account type merges an account with a contact in a single view? A) Person Account B) Consumer Account C) User Account D) Commercial Account

A) Person Account Person accounts store information about individual people by combining certain account and contact fields into a single record.

For most Marketing Cloud Connect functionality, users need: (choose 2) A) Sales or Service Cloud License B) Transparent Data Encryption C) Marketing Cloud License D) Single Sign On Functionality

A) Sales or Service Cloud License C) Marketing Cloud License

Northern Trail Outfitters plans to integrate their Sales Cloud Contacts. How should their Marketing Cloud admin configure the Sync of the contact object so that only marketable contacts are synced over? A) Select all records with an email address B) Select All Records C) Select all marketable records D) Select all new records

A) Select all records with an email address Selecting all records with an email address ensures only contacts that can be sent an email are synced.

Which IPs should be whitelisted when first configuring MC? A) Whitelist the entire set of IP ranges for your region. B) Whitelist the IP addresses of the administrative users. C) Whitelist the IP ranges of your frequent Marketing Cloud users and administrators and Marketing Cloud Support. D) None - all users should use the standard verification process as a best practice.

A) Whitelist the entire set of IP ranges for your region.

Which statements are true about Marketing Cloud and Marketing Cloud Connect when using Non-Scope by User configuration? (choose 3) A) Within the Marketing Cloud, returned subscribers are not limited to what is visible to the user initiating the send. B) Password policies are not in effect, making this configuration easy to maintain because passwords do not expire. C) Within the Marketing Cloud, report or campaign lists are limited to only what is visible to the user initiating the send. D) Users are always prevented from sending to report or campaign members who are not visible to them without notice. E) An administrator can set up a user without entering a password.

A) Within the Marketing Cloud, returned subscribers are not limited to what is visible to the user initiating the send. B) Password policies are not in effect, making this configuration easy to maintain because passwords do not expire. E) An administrator can set up a user without entering a password.

Which field CANNOT be updated in Company Information? A) Company Address (Street, City, State, ZIP/Postal Code) B) Company Name C) Account Name D) Country

C) Account Name

What are potential risks of using Non-Scope by User Data Access configuration for Marketing Cloud Connect? (choose two) A) Users may be able to view more records than they should have access to in CRM, creating a security risk. B) A User may run a report displaying only records visible to them but containing additional records they don't see, causing a send to deploy to more contacts than intended. C) Contacts may not be able to unsubscribe due to incorrect Account mapping. D) A User may run a report containing records visible to them but not the Salesforce System User, causing zero emails to be sent.

B) A User may run a report displaying only records visible to them but containing additional records they don't see, causing a send to deploy to more contacts than intended. D) A User may run a report containing records visible to them but not the Salesforce System User, causing zero emails to be sent.

Which type of data source connects two different contact data tables to each other based on particular field? A) Contact Key B) Attribute Group C) Population D) Data Designer E) Synchronized Data Extension

B) Attribute Group

Which application serves as your real-time, direct line to understanding customer data? A) Content Box B) Audience Builder C) Application Switcher D) Brandbuilder

B) Audience Builder

Which of the following statements is true about deleting contacts? A) It is best to move unengaged subscribers to a synchronized data extension. B) It is best to unsubscribe unengaged contacts from individual channels rather than delete them. C) It is best to move unengaged subscribers to a separate data extension. D) It is best to delete unengaged subscribers in order to reduce cost.

B) It is best to unsubscribe unengaged contacts from individual channels rather than delete them.

What are the functionalities that you can work on within Setup Home? Pick two (2) options. A) Enable marketing cloud connect. B) Manage FTP Account C) Create data extensions D) Create Automations

B) Manage FTP Account C) Create data extensions Manage FTP accounts is available under Setup Home. Create Data Extensions is available under Setup Home.

Global Conveyors has a new business unit. What should Admin do before creating business units? A) Send a test email from Marketing Cloud B) Map your Organizational Structure for business unit C) Delete your users D) Rename your folders

B) Map your Organizational Structure for business unit Business Units can mimic organization structures

Which statement is INCORRECT about Tenant Types? A) On Enterprise, a tenant is the top-level account and all associated ON-Your-Behalf or Lock & Publish business units. B) On Business unit, a tenant is the single account. C) On Enterprise 2.0, tenant is the top-level account and all associated business units. D) On agency, each top-level account and each associate client account is a separate tenant.

B) On Business unit, a tenant is the single account.

Requirements for Distributed Marketing: (choose 3) A) Salesforce Pardot with Engage License B) Salesforce Marketing Cloud with Journey Builder C) Salesforce Sales Cloud, Service Cloud, Financial Services Cloud (FSC), or Community Cloud (Partner Community License or Login, only) D) Salesforce Connect with the ability to connect to one external data source E) Available Marketing Cloud licenses for every Sales user of Distributed Marketing

B) Salesforce Marketing Cloud with Journey Builder C) Salesforce Sales Cloud, Service Cloud, Financial Services Cloud (FSC), or Community Cloud (Partner Community License or Login, only) D) Salesforce Connect with the ability to connect to one external data source

A marketing team accidentally sends SMS campaigns intended for 4 p.m. at 4 a.m. They would like to use a Blackout Window to prevent this from happening again. Which two actions would a Blackout Window prevent? (Choose 2) ​ A) Sends conducted using Mobile Connect API calls. B) Sends manually initiated during the Blackout Window. C) Scheduling sends during the Blackout Window. D) Large sends started before the blackout window begins.

B) Sends manually initiated during the Blackout Window. C) Scheduling sends during the Blackout Window. The Blackout Window prevents you from initiating a send during a specified period The Blackout Window prevents you from scheduling sends during a specified period.

Which of the following are all reasons to know your Marketing Cloud instance? (choose 3) A) The instance identifies the top-level parent in your Enterprise account. B) The instance is needed to configure the Web Collect URL, SOAP Web Services API, and more. C) The instance helps you use the release schedule to predict when new features are released to your account. D) The instance determines priority in sending on each Marketing Cloud server. E) The instance helps you monitor any performance concerns on the Salesforce Trust site.

B) The instance is needed to configure the Web Collect URL, SOAP Web Services API, and more. C) The instance helps you use the release schedule to predict when new features are released to your account. E) The instance helps you monitor any performance concerns on the Salesforce Trust site.

A Marketing Cloud admin wants to maximize login security to ensure that data is protected. Which two settings are recommended? A) The session timeout set to 8 hours. B) The invalid logins before lockout set to 3 attempts. C) The minimum username length set to 6 characters. D) The login expires after inactivity set to 90 Days.

B) The invalid logins before lockout set to 3 attempts. D) The login expires after inactivity set to 90 Days. The default session timeout is 20 minutes not 8 The default minimum username length is 8 characters not 6. thats why A and C are incorrect

Which two metrics will a Marketing Cloud admin be able to view under Setup Home, given the apps are provisioned in the account? A) A graph displaying the number and states of automations from the last 14 days. B) The total number of content pieces in your account, including a subtotal of shared assets. C) The total number of emails sent from your account within the last 7 days. D) The total number of users in your account.

B) The total number of content pieces in your account, including a subtotal of shared assets. D) The total number of users in your account. The total number of content pieces in your account, including a subtotal of shared assets is shown under Setup Home and so is total number of users. Email sends are not part of set up home and graphs show last 7 days not 14

How are publication lists used in the Marketing Cloud? A) To build dynamic content rules by subscriber type. B) To allow subscribers to opt-down/out instead of unsubscribing from all. C) To send communication to all subscribers, regardless of opt-in status. D) To manage subscribers in guided and triggered email sends.

B) To allow subscribers to opt-down/out instead of unsubscribing from all.

Which standard Marketing Cloud role creates and delivers messages through applicable channel apps? A) Marketing Cloud Channel Manager B)Marketing Cloud Content Editor/Publisher C) Marketing Cloud Administrator D) Marketing Cloud Viewer

B)Marketing Cloud Content Editor/Publisher

Before you can enable marketers to include the Distributed Marketing content blocks in emails, you need to do two things. A) Limit roles in Sales Cloud to only provide access to the Marketing functionality. B) Create a new Business Unit to house Distributed Marketing. C) Add the Distributed Marketing installed package to your Marketing Cloud account. D) Add the custom content blocks that you want to use as components.

C) Add the Distributed Marketing installed package to your Marketing Cloud account. D) Add the custom content blocks that you want to use as components.

Northern Trail Outfitters enabled enhanced sender profile feature. The NTO admin wants to create personalized email sends to their customers using the names of specific customer service representatives. While the content of the send remains same across the email send, the marketer wants the From Name to appear different for each subscriber. What are next steps for email personalization? Choose 2. A) Create subscription preference to track user's behavior. B) Create a workflow to update member status. C) Create a sender profile that uses AMPscript to dynamically pull information from the subscriber attributes populated by Salesforce information. D) Create From Name and From Email attributes for their subscribers to hold the From information to include in the send.

C) Create a sender profile that uses AMPscript to dynamically pull information from the subscriber attributes populated by Salesforce information. D) Create From Name and From Email attributes for their subscribers to hold the From information to include in the send.

Which Contact Builder tool is used to define, organize, and relate information about a contact within an account? A) Data Extension B) Email Studio C) Data Designer D) Journey Builder E) Create Population

C) Data Designer The Data Designer tool in Contact Builder defines, organizes, and relates information to contacts within your account. Data Designer enables you to manage how data extensions store that information and how those data extensions relate to each other.

Which is NOT a Data Retention delete option: A) Individual Records B) All Records and Data Extensions C) Data Extensions D) All Records

C) Data Extensions

Which one of these data sources does not contain the contact information? A) Filters B) Data Extensions C) Email Header and Footer Rules D) Queries

C) Email Header and Footer Rules Email header and footer rules retain company information, the email body houses contact information

As a Marketing Cloud Administrator you have been told about how heavy scripting in the email leads to severe delays in sending emails out the door. The Marketing department has asked you whether there is a possibility to speed things up. Which of the below functionality will be best suited for the need? A) Sending through automation studio B) Sending through journey builder C) Enabling burst sending D) Do not use scripting in emails

C) Enabling burst sending Burst Send allows pre build of emails so that send happens quicker.

Which send process can use Sender Profiles? (Choose 3) A) Simple Automated Sends B) Test Sends C) Guided Sends D) User Initiated Sends E) Triggered Sends

C) Guided Sends D) User Initiated Sends E) Triggered Sends

Which deliverability best practice helps the Marketing Admin build a positive sending reputation with ISPs? A) Content Detective B) Subscriber Preview C) IP Warming D) Text Versions

C) IP Warming IP warming helps build a positive reputation with ISP's to avoid being blacklisted

Why is whitelisting the entire set of IP ranges for your region a best practice? Choose two. A) It allows users to access Marketing Cloud regardless of their work location without extra authentication. B) It minimizes the use of verification codes required for logins, saving time for users and administrators. C) It ensures Salesforce login pools can process end users' login authentication when accessing Salesforce. D) It avoids unintended service disruptions due to movement between primary and secondary instances.

C) It ensures Salesforce login pools can process end users' login authentication when accessing Salesforce. D) It avoids unintended service disruptions due to movement between primary and secondary instances.

A Marketing Cloud admin has created some profile attributes, but doesn't want the customer to see them in the profile center. How should the attributes be configured? A) Mark the attribute as a profile attribute. B) Mark the attribute as a preference center attribute. C) Mark the attribute as hidden. D) Mark the attribute as read-only.

C) Mark the attribute as hidden. Hidden attributes do not display in the profile center.

Options for level of data access in Marketing Cloud Connect? A) Full Access / Limited Access B) Limited User / Unlimited User C) Non-scope by User / Scope by User D) Admin User / Basic User

C) Non-scope by User / Scope by User This non-admin permission lets Salesforce CRM users access the Marketing Cloud Connect interface, enabling them to perform sends. If the account is configured as "scope by user," users view and send to only the records they own.

A Marketing Cloud administrator is asked by the Legal Team to automatically process certain keywords (such as "Unsubscribe") when received as a reply to an email send, and to remove the Out of Office replies to help the team better interact with customer responses. Which functionality should they use? A) Sql query in automation studio. B) Preference Management Center C) Reply Mail Management D) Tracking Extracts

C) Reply Mail Management Reply Mail Management (RMM) is used to define how the system handles replies to an email send.

Northern Trail Outfitters purchased a Sender Authentication Package (SAP) and is provisioned within the account. The Marketing Cloud admin wants to ensure the private domain being used as the From Address for email sends has been verified. How could the admin meet this requirement? A) Register the private domain using Domain Registration. B) Register each From Address with this domain by importing a data extension and sending a verification email to each email address. C) The administrator does not need to verify the private domain. D) Register each From Address with this domain individually by sending a verification email to each email address.

C) The administrator does not need to verify the private domain. An SAP or Private Domain configured in your account are verified once provisioned

Northern Trail Outfitters (NTO) is adding Mobile Studio to its marketing tools. Currently, NTO uses Email Studio and Journey Builder to send email messages. They are using a unique alphanumeric as the Subscriber Key in Email Studio. What should the administrator do to prevent duplicates across all Marketing Cloud channels? A) Use Merge functionality for new Mobile contacts. B) Use channel-specific unique identifiers. C) Use a single Contact Key value. D) Turn on Contact Matching in Setup.

C) Use a single Contact Key value.

Northern Trail Outfitters wants to switch on the out-of-the-box audit trail functionality in the Marketing Cloud account, however they cannot see the option to enable it. What could be the likely cause? A) User is missing the marketing cloud administrator rights. B) User is missing the marketing cloud viewer rights. C) User is missing the marketing cloud security administrator rights. D) User is missing the marketing cloud api user rights.

C) User is missing the marketing cloud security administrator rights. Enable Audit Trail for any user with the Marketing Cloud Security Administrator role or the Audit Logging > Administer Audit Logging and API Access permission. To enable Audit Trail, in Setup, select Security | Security Settings, and check Enable Audit Logging Data Collection.

Recommended setting for User Passwords Expire In: A) 180 Days B) 60 Days C) 45 Days D) 90 Days

D) 90 Days

What should the Admin create to synchronize objects from Service Cloud Mobile, pull the information into Marketing Cloud, and share contact data with business units? A) Create a synchronized population group in Mobile Service Cloud and link the object to Marketing Cloud. B) Create a synchronized attribute group in Marketing Cloud and link the object to Mobile Service Cloud. C) Create a synchronized attribute group. D) Create a synchronized data extension. E) Create a synchronized data source with the sharing window set to outside the business unit.

D) Create a synchronized data extension.

A marketing team wants to export specific send data from their account on a weekly basis. This data needs to be encrypted and generated with specific column names which allow for import directly into a third-party analytics system. Which method should be used to pull the data from Marketing Cloud? A) Tracking Data Extract B) Query Activity C) Data Extension Export D) Data Extension Extract

D) Data Extension Extract Creating a Data Extension with the required column names and data can be automated for extraction and encryption.

Global Conveyors requested the Admin configure a spam filter to exempt certain email messages from being filtered or rejected. Which process should the Admin apply? A) Workflow B) AMPscript C) allow listing D) Data Filter

D) Data Filter

How do you setup Company Info? A) In the dropdown to the left of your username, click on the Business Unit, then Setup. B) Marketing Cloud Support will set this up on your behalf. C) In Marketing Cloud Setup, go to Account Settings, Company Information, Edit. D) In Marketing Cloud Setup, click Company Settings, Account Settings, Edit.

D) In Marketing Cloud Setup, click Company Settings, Account Settings, Edit.

As an administrator you have received the following request from the Marketing Team: We want to be able to act on real-time interaction data and pick the next best action depending on user behavior? Which Marketing Cloud add-on would best serve the purpose? A) Journey Builder B) Automation Studio C) Advertising Studio D) Interaction Studio

D) Interaction Studio Visualize, track, and manage customer experiences with real-time interaction management — driving valuable engagement at the right moment. Guide the customer along the most appropriate path, triggering interactions where they are — or channels they prefer.

Global Conveyors wants to create, send, and measure SMS campaigns across the globe. Which application should be used to accomplish this requirement? A) Automation Studio B) Audience Buidler C) Email Studio D) Mobile Connect

D) Mobile Connect Create, send, receive, and track SMS and MMS text messages using MobileConnect. Send alerts and transactional messages to subscribers using templates and a drag-and-drop interface. Automatically respond to incoming messages, manage keywords, and many other tasks.

How do you find information on your MC instance? A) Click on "Status" at any time in the top navigation menu of the Marketing Cloud interface. B) Under your username, navigate to Setup. Use Quick Find to navigate to Account Settings. The Instance information is displayed in Account Settings. C) Hover over your account name in the top corner of the Marketing Cloud interface, immediately to the left of your username. Click the hyperlinked Instance # to view detailed information. D) On trust.salesforce.com, click "Status" and enter your MID to display information.

D) On trust.salesforce.com, click "Status" and enter your MID to display information.

Which type of data extension has a send relationship and adds contacts to all subscribers when you send to them? A) Transferable Data Extension B) Nonsendable Data Extension C) Attribute Data Extension D) Sendable Data Extension E) Transmittal Data Extension

D) Sendable Data Extension

After setting up an automation, a Marketing Cloud admin would like their team to be notified if the automation errors. How should this be accomplished? A) Configure a Notification Activity for the team in the Automation's Notification Settings. B) Configure a notification group in the Notifications section of Setup. C) Use a comma delimited list in the Automation's Notification Settings. D) Use a team alias in the Automation's Notification Settings.

D) Use a team alias in the Automation's Notification Settings. A team alias is great to use for notifications since team members change and updating an alias is easier than updating every automation in Marketing Cloud.

What is used by Salesforce to uniquely identify a contact throughout Marketing Cloud? A) Contact Key B) Subscriber Key C) Subscriber ID D) Contact Account Number E) Contact ID

E) Contact ID The Contact ID is a number Salesforce uses to uniquely identify a contact on the backend. Salesforce uses the Contact ID to identify a contact in various channels. The keyword here is in the question it asks for CONTACT and not the Subscriber. the contact ID identifies the contact through the different channels

Northern Trail Outfitters' Marketing Cloud admin wants to ensure certain subscribers' opens and clicks are NOT tracked at their request, in accordance with the EU's General Data Protection Regulation. In which two ways should the administrator configure these settings? (Choose 2) ​ A) Enable the DoNotTrack Attribute on each Subscriber. B) Create a Preference Attribute called DoNotTrack. C) Mark the default DoNotTrack Profile Attribute to True. D) In Setup, change DoNotTrack to On.

​ A) Enable the DoNotTrack Attribute on each Subscriber. B) Create a Preference Attribute called DoNotTrack. DoNotTrack will need to be set for each Subscriber who does not want to be tracked You need to create a Preference Attribute named DoNotTrack in order to exclude subscribers from default tracking.