SB CH 5

When companies ensure that all packaging has certain symbols, such as the recycle symbol or symbols showing support for wind energy, this is a strategic effort by the company to show that they practice ______.

green marketing

A national fast-food chain that meets local demand by offering one type of food in one part of the country and an entirely different menu item in another part of the country is an example of catering to ______ culture.

regional

Which of these is NOT a macroenvironmental factor that directly influences a firm? Multiple choice question. Culture Technology Demographics Competition

Competition

Which of the following are factors that affect consumers' immediate environment? (Check all that apply.) Competitors Company capabilities Corporate partners Country culture

Competitors Company capabilities Corporate partners

______ is defined as the shared meanings, beliefs, morals, values, and customs of a group of people.

Culture

To determine if an opportunity is attractive or unattractive for a firm, marketers can use an analysis of the external and internal environments such as ______.

SWOT analysis

Which of the following are among the major macroenvironmental factors? (Choose every correct answer.) Multiple select question. Social factors Political/legal (regulatory) factors Competitive factors Corporate partners Cultural factors

Social factors Political/legal (regulatory) factors Cultural factors

True or False: The first factor in the immediate environment that affects the consumer is the firm itself.

TRUE

Which factor should marketers keep in mind about gender when promoting goods and services? Gender neutrality is irrelevant to marketing concerns. Gender roles remain very distinct, particularly in certain regions of the United States. Gender roles must always be clear and distinct. The status and earning power of women have increased in recent decades.

The status and earning power of women have increased in recent decades.

When developing marketing plans, what should a firm consider about their competition?

Their likely reaction

What must marketers understand about their competition? (Choose every correct answer.) Their strengths Their human resource policies Their political affiliations Their weaknesses Their likely response to marketing activities

Their strengths Their weaknesses Their likely response to marketing activities

Which of the following are true of Baby Boomers? (Check all that apply.) They are born between 1946 and 1964. They will be the largest population of 50-plus consumers the United States has ever seen. They have never known a time without electronic gadgets. They are the first generation of latchkey children.

They are born between 1946 and 1964. They will be the largest population of 50-plus consumers the United States has ever seen.

The internet of ______ occurs when there are numerous "smart devices" that work together to help both consumers and companies consume more efficiently

Things

How can culture be transmitted? (Choose every correct answer.) Through literature Through words Through genes Through institutions

Through literature Through words Through institutions

True or False: Hacking, or the stealing of personal and financial information, is a major consumer concern.

True

True or False: Marketers use mobile devices and apps to improve the consumer experience by offering convenience and information.

True

Consumers in a ______ cohort are a group of people in the same generation who tend to have similar buying behaviors.

generational

Consumer desires for environmentally friendly products and services has led to ______ marketing.

green

There is increasing concern that ______ will be depleted through actions such as deforestation.

the physical environment

A company may choose to launch the same advertising campaign globally. This particular campaign may be launched with identical pictures and messages but in different languages. Advertisers might try to bridge the cultural gap by appealing to ______ across countries.

the same target market

One of the goals of ______ marketing is to provide customers with a greater benefit relative to the cost than competitors offer.

value-based

Which generational cohort was born between 1946 and 1964?

Baby Boomers

What is the average yearly income for young adults with a bachelor's degree in the United States?

$50,000

How might demographics affect the launching of a new product? (Choose every correct answer.) A product may be related to an emerging social trend. A product may be for a specific gender. A product may be targeted towards a specific age group or generational cohort. A product may be made possible by the emergence of a new technology.

A product may be for a specific gender. A product may be targeted towards a specific age group or generational cohort.

Roughly 80% of population growth over the next two decades in the United States is projected to come from a combination of which of the following groups? (Choose every correct answer.) African Americans Asians Caucasians Hispanics

African Americans Asians Hispanics

Which legislation protects consumers from receiving sales phone calls? Amendment to the Telemarketing Sales Rule Federal Trade Commission Act Do Not Spam Law Consumer Product Safety Act

Amendment to the Telemarketing Sales Rule

Which type of business would be the most likely to see food sales suffer as a result of inflation and rising costs and consumers' desire to save money?

An upscale steakhouse

Which of the following are components of culture? (Choose every correct answer.) Beliefs Morals Customs Economics

Beliefs Morals Customs

When were Millennials born?

Between 1977 and 2000

What are some characteristics of Generation X? (Choose every correct answer.) Born between 1965 and 1976 Collect Social Security Represent 41 million Americans Considered latchkey children

Born between 1965 and 1976 Represent 41 million Americans Considered latchkey children

What are examples of government legislation designed to protect the consumer? (Choose every correct answer.) Endangered Species Act Children's Television Act Consumer Product Safety Act Nutrition Labeling and Education Act

Children's Television Act Consumer Product Safety Act Nutrition Labeling and Education Act

What tasks are firms increasingly using artificial intelligence (AI) to complete? (Choose every correct answer.) Psychological counseling Decision making Translations Speech recognition

Decision making Translations Speech recognition

______ are characteristics of human populations such as gender and race.

Demographics

True or False: Customers generally prefer talking to a salesperson when they need information over searching on the Internet.

False

Which of the following services do the robots entering the marketplace provide? (Check all that apply.) Filling orders Delivering goods via driverless cars Counting cash Providing childcare

Filling orders Delivering goods via driverless cars Counting cash

Changes in the value of the euro in relation to the dollar over time is an example of which of the following?

Foreign currency fluctuation

Which is the largest generational cohort since the Baby Boomers?

Gen Y

Which of the following are reasons marketers are increasingly embracing gender neutrality? (Check all that apply.) Most people in the Western world do not identify with any gender. Gender roles are no longer as distinct as they once were. There are shifts in status, attitudes, and behaviors of women that affect the way many firms need to design and promote their products and services. Wealthy female customers find gender-specific marketing offensive.

Gender roles are no longer as distinct as they once were. There are shifts in status, attitudes, and behaviors of women that affect the way many firms need to design and promote their products and services.

Which of the following is the generational cohort that consists of people born between 1965 and 1976?

Generation X

What are Digital Natives also called?

Generation Z

What is the name for a group of individuals who are of the same generation?

Generational cohort

Which term refers to a situation in which a company uses more resources advertising green products than it actually spends on environmentally sound practices? Ethical commitment Green marketing Greenwashing Strategic planning

Greenwashing

______ occurs when a company markets products as environmentally friendly to boost sales but does not actually have the goal of improving the environment.

Greenwashing

Gretchen lives in the United States and is going on vacation to Australia. She wants to go when it makes the most economic sense for her. Which of the following would be the best time for Gretchen to go?

Gretchen should go when the US dollar is strong and Australian currency is weak.

Increasing sales of yoga equipment have resulted in part from which social trend?

Health and wellness concerns

Which income groups' purchasing power is growing relative to other income groups?

Highest-income groups

The International Fairtrade Certification Mark is granted to products that do which of the following? (Choose every correct answer.) Improve environmental standards for producers Reduce packaging waste Attribute less than 30 percent of their calories to fat Promote sustainable farming

Improve environmental standards for producers Promote sustainable farming

Which of the following demographic factors help predict consumer buying patterns? (Check all that apply.) Income earned Technology usage Education attained Hobbies Social behavior

Income earned Education attained

What are possible reasons for the increase in wealthy families? (Choose every correct answer.) Increase in the number of single-parent households Decrease in income polarization Increase in dual-income households Aging of the general population

Increase in dual-income households Aging of the general population

______ refers to an increase in the prices of goods and services and a decline in purchasing power.

Inflation

From a marketing perspective, focusing on mobile devices accomplishes what?

It makes it more likely that a consumer will spend more at a retailer.

Which of the following are considered aspects of the physical environment? (Choose every correct answer.) Land Water Living organisms Competitors

Land Water Living organisms

What are some components of a country's culture? (Choose every correct answer.) Economic factors such as GDP per capita Pricing criteria Language differences Food preferences

Language differences Food preferences

Which goods and services are most likely to suffer a downturn when interest rates rise? Fast food Movie and TV streaming services Luxury cars Personal care products

Luxury cars

Which word best describes the social, political, economic, and technological factors with which marketers interact? Macroenvironment Immediate environment Microeconomy Competition

Macroenvironment

Which cohort varies the most in age, ranging from teenagers to adults who have their own families?

Millennials

Which generation consists mostly of the children of Baby Boomers?

Millennials

By the year 2055, which group is expected to remain an ethnic minority in the United States?

No single group

The political/legal environment consists of which of the following? (Choose every correct answer.) Nonprofit organizations Political parties Laws and legislation Consumers

Political parties Laws and legislation

Consumers who dislike that retailer websites install "cookies" on their computers are likely most concerned about which issue?

Privacy

Which of the following are goals of value-based marketing? (Choose every correct answer.) Provide value to consumers Recognize consumers' needs and wants Focus on only sales and promotions Offer the lowest-priced merchandise

Provide value to consumers Recognize consumers' needs and wants

Which of the following are demographic characteristics? (Choose every correct answer.) Country culture Race Income Generation

Race Income Generation

What are current trends in food marketing and distribution? (Choose every correct answer.) Emphasizing the importance of red meat, especially beef Producing processed food as cheaply as possible Reducing food waste Opening grocery stores in food deserts

Reducing food waste Opening grocery stores in food deserts

Which items could be included in the Internet of Things? (Choose every correct answer.) Refrigerators Tableware and utensils Washers and dryers Coffee machines

Refrigerators Washers and dryers Coffee machines

______ culture is exemplified by the ways people within a particular geographic area have different food preferences from people in other areas of the country.

Regional

______ are increasingly performing work, like filling orders, that humans used to do.

Robots

Members of Generation ______ have never known a time without the Internet and electronic gadgets.

Z

The most important immediate environmental factors that impact consumers are the ______.

company, competitors, and corporate partners

A successful firm focuses on matching its core ______ to what customers need and want.

competencies

At the center of all analyses of the marketing environment is the ______ and his or her specific behavior and attitudes.

consumer

A smartphone manufacturer may collaborate with a company that makes lithium-ion batteries to ensure that their phones have the longest possible battery life. The battery maker is considered the smartphone company's ______ partner.

corporate

If a car company collaborated with a sheet metal supplier, the car company would be the supplier's ______.

corporate partner

If your family shares a tradition of getting together on New Year's Day, then this is part of your ______.

culture

An example of inflation would be when increasing prices cause the purchasing power of the dollar to ______.

decline

Data that indicates the characteristics of human populations and segments is known as ______.

demographics

A food ______ refers to an area or neighborhood where there is limited or no access to healthy, affordable fresh food options.

desert

A company must be able to evaluate an attractive opportunity in relation to its ______ competencies.

existing

The appearance of mobile apps that track consumers' exercise, calorie intake, and sleep cycles are the result of ______.

health and wellness concerns

At its most basic level, ______ refers to what it costs an individual to borrow money.

interest rate

The ______ environment is comprised of political parties, government organizations, and legislation and laws.

political/legal

When interest rates are high, consumers have a greater incentive to ______ more, but when interest rates are low, consumer have a greater incentive to ______.

save; borrow

Consumers who hesitate to purchase goods because they worry about the potentially low wages paid to workers in the fast fashion industry are expressing ______ concerns.

sustainability

Macroenvironmental factors include all of the following elements EXCEPT ______. political attitudes cultural effects the company CEO technology

the company CEO