SB CH 5
When companies ensure that all packaging has certain symbols, such as the recycle symbol or symbols showing support for wind energy, this is a strategic effort by the company to show that they practice ______.
green marketing
A national fast-food chain that meets local demand by offering one type of food in one part of the country and an entirely different menu item in another part of the country is an example of catering to ______ culture.
regional
Which of these is NOT a macroenvironmental factor that directly influences a firm? Multiple choice question. Culture Technology Demographics Competition
Competition
Which of the following are factors that affect consumers' immediate environment? (Check all that apply.) Competitors Company capabilities Corporate partners Country culture
Competitors Company capabilities Corporate partners
______ is defined as the shared meanings, beliefs, morals, values, and customs of a group of people.
Culture
To determine if an opportunity is attractive or unattractive for a firm, marketers can use an analysis of the external and internal environments such as ______.
SWOT analysis
Which of the following are among the major macroenvironmental factors? (Choose every correct answer.) Multiple select question. Social factors Political/legal (regulatory) factors Competitive factors Corporate partners Cultural factors
Social factors Political/legal (regulatory) factors Cultural factors
True or False: The first factor in the immediate environment that affects the consumer is the firm itself.
TRUE
Which factor should marketers keep in mind about gender when promoting goods and services? Gender neutrality is irrelevant to marketing concerns. Gender roles remain very distinct, particularly in certain regions of the United States. Gender roles must always be clear and distinct. The status and earning power of women have increased in recent decades.
The status and earning power of women have increased in recent decades.
When developing marketing plans, what should a firm consider about their competition?
Their likely reaction
What must marketers understand about their competition? (Choose every correct answer.) Their strengths Their human resource policies Their political affiliations Their weaknesses Their likely response to marketing activities
Their strengths Their weaknesses Their likely response to marketing activities
Which of the following are true of Baby Boomers? (Check all that apply.) They are born between 1946 and 1964. They will be the largest population of 50-plus consumers the United States has ever seen. They have never known a time without electronic gadgets. They are the first generation of latchkey children.
They are born between 1946 and 1964. They will be the largest population of 50-plus consumers the United States has ever seen.
The internet of ______ occurs when there are numerous "smart devices" that work together to help both consumers and companies consume more efficiently
Things
How can culture be transmitted? (Choose every correct answer.) Through literature Through words Through genes Through institutions
Through literature Through words Through institutions
True or False: Hacking, or the stealing of personal and financial information, is a major consumer concern.
True
True or False: Marketers use mobile devices and apps to improve the consumer experience by offering convenience and information.
True
Consumers in a ______ cohort are a group of people in the same generation who tend to have similar buying behaviors.
generational
Consumer desires for environmentally friendly products and services has led to ______ marketing.
green
There is increasing concern that ______ will be depleted through actions such as deforestation.
the physical environment
A company may choose to launch the same advertising campaign globally. This particular campaign may be launched with identical pictures and messages but in different languages. Advertisers might try to bridge the cultural gap by appealing to ______ across countries.
the same target market
One of the goals of ______ marketing is to provide customers with a greater benefit relative to the cost than competitors offer.
value-based
Which generational cohort was born between 1946 and 1964?
Baby Boomers
What is the average yearly income for young adults with a bachelor's degree in the United States?
$50,000
How might demographics affect the launching of a new product? (Choose every correct answer.) A product may be related to an emerging social trend. A product may be for a specific gender. A product may be targeted towards a specific age group or generational cohort. A product may be made possible by the emergence of a new technology.
A product may be for a specific gender. A product may be targeted towards a specific age group or generational cohort.
Roughly 80% of population growth over the next two decades in the United States is projected to come from a combination of which of the following groups? (Choose every correct answer.) African Americans Asians Caucasians Hispanics
African Americans Asians Hispanics
Which legislation protects consumers from receiving sales phone calls? Amendment to the Telemarketing Sales Rule Federal Trade Commission Act Do Not Spam Law Consumer Product Safety Act
Amendment to the Telemarketing Sales Rule
Which type of business would be the most likely to see food sales suffer as a result of inflation and rising costs and consumers' desire to save money?
An upscale steakhouse
Which of the following are components of culture? (Choose every correct answer.) Beliefs Morals Customs Economics
Beliefs Morals Customs
When were Millennials born?
Between 1977 and 2000
What are some characteristics of Generation X? (Choose every correct answer.) Born between 1965 and 1976 Collect Social Security Represent 41 million Americans Considered latchkey children
Born between 1965 and 1976 Represent 41 million Americans Considered latchkey children
What are examples of government legislation designed to protect the consumer? (Choose every correct answer.) Endangered Species Act Children's Television Act Consumer Product Safety Act Nutrition Labeling and Education Act
Children's Television Act Consumer Product Safety Act Nutrition Labeling and Education Act
What tasks are firms increasingly using artificial intelligence (AI) to complete? (Choose every correct answer.) Psychological counseling Decision making Translations Speech recognition
Decision making Translations Speech recognition
______ are characteristics of human populations such as gender and race.
Demographics
True or False: Customers generally prefer talking to a salesperson when they need information over searching on the Internet.
False
Which of the following services do the robots entering the marketplace provide? (Check all that apply.) Filling orders Delivering goods via driverless cars Counting cash Providing childcare
Filling orders Delivering goods via driverless cars Counting cash
Changes in the value of the euro in relation to the dollar over time is an example of which of the following?
Foreign currency fluctuation
Which is the largest generational cohort since the Baby Boomers?
Gen Y
Which of the following are reasons marketers are increasingly embracing gender neutrality? (Check all that apply.) Most people in the Western world do not identify with any gender. Gender roles are no longer as distinct as they once were. There are shifts in status, attitudes, and behaviors of women that affect the way many firms need to design and promote their products and services. Wealthy female customers find gender-specific marketing offensive.
Gender roles are no longer as distinct as they once were. There are shifts in status, attitudes, and behaviors of women that affect the way many firms need to design and promote their products and services.
Which of the following is the generational cohort that consists of people born between 1965 and 1976?
Generation X
What are Digital Natives also called?
Generation Z
What is the name for a group of individuals who are of the same generation?
Generational cohort
Which term refers to a situation in which a company uses more resources advertising green products than it actually spends on environmentally sound practices? Ethical commitment Green marketing Greenwashing Strategic planning
Greenwashing
______ occurs when a company markets products as environmentally friendly to boost sales but does not actually have the goal of improving the environment.
Greenwashing
Gretchen lives in the United States and is going on vacation to Australia. She wants to go when it makes the most economic sense for her. Which of the following would be the best time for Gretchen to go?
Gretchen should go when the US dollar is strong and Australian currency is weak.
Increasing sales of yoga equipment have resulted in part from which social trend?
Health and wellness concerns
Which income groups' purchasing power is growing relative to other income groups?
Highest-income groups
The International Fairtrade Certification Mark is granted to products that do which of the following? (Choose every correct answer.) Improve environmental standards for producers Reduce packaging waste Attribute less than 30 percent of their calories to fat Promote sustainable farming
Improve environmental standards for producers Promote sustainable farming
Which of the following demographic factors help predict consumer buying patterns? (Check all that apply.) Income earned Technology usage Education attained Hobbies Social behavior
Income earned Education attained
What are possible reasons for the increase in wealthy families? (Choose every correct answer.) Increase in the number of single-parent households Decrease in income polarization Increase in dual-income households Aging of the general population
Increase in dual-income households Aging of the general population
______ refers to an increase in the prices of goods and services and a decline in purchasing power.
Inflation
From a marketing perspective, focusing on mobile devices accomplishes what?
It makes it more likely that a consumer will spend more at a retailer.
Which of the following are considered aspects of the physical environment? (Choose every correct answer.) Land Water Living organisms Competitors
Land Water Living organisms
What are some components of a country's culture? (Choose every correct answer.) Economic factors such as GDP per capita Pricing criteria Language differences Food preferences
Language differences Food preferences
Which goods and services are most likely to suffer a downturn when interest rates rise? Fast food Movie and TV streaming services Luxury cars Personal care products
Luxury cars
Which word best describes the social, political, economic, and technological factors with which marketers interact? Macroenvironment Immediate environment Microeconomy Competition
Macroenvironment
Which cohort varies the most in age, ranging from teenagers to adults who have their own families?
Millennials
Which generation consists mostly of the children of Baby Boomers?
Millennials
By the year 2055, which group is expected to remain an ethnic minority in the United States?
No single group
The political/legal environment consists of which of the following? (Choose every correct answer.) Nonprofit organizations Political parties Laws and legislation Consumers
Political parties Laws and legislation
Consumers who dislike that retailer websites install "cookies" on their computers are likely most concerned about which issue?
Privacy
Which of the following are goals of value-based marketing? (Choose every correct answer.) Provide value to consumers Recognize consumers' needs and wants Focus on only sales and promotions Offer the lowest-priced merchandise
Provide value to consumers Recognize consumers' needs and wants
Which of the following are demographic characteristics? (Choose every correct answer.) Country culture Race Income Generation
Race Income Generation
What are current trends in food marketing and distribution? (Choose every correct answer.) Emphasizing the importance of red meat, especially beef Producing processed food as cheaply as possible Reducing food waste Opening grocery stores in food deserts
Reducing food waste Opening grocery stores in food deserts
Which items could be included in the Internet of Things? (Choose every correct answer.) Refrigerators Tableware and utensils Washers and dryers Coffee machines
Refrigerators Washers and dryers Coffee machines
______ culture is exemplified by the ways people within a particular geographic area have different food preferences from people in other areas of the country.
Regional
______ are increasingly performing work, like filling orders, that humans used to do.
Robots
Members of Generation ______ have never known a time without the Internet and electronic gadgets.
Z
The most important immediate environmental factors that impact consumers are the ______.
company, competitors, and corporate partners
A successful firm focuses on matching its core ______ to what customers need and want.
competencies
At the center of all analyses of the marketing environment is the ______ and his or her specific behavior and attitudes.
consumer
A smartphone manufacturer may collaborate with a company that makes lithium-ion batteries to ensure that their phones have the longest possible battery life. The battery maker is considered the smartphone company's ______ partner.
corporate
If a car company collaborated with a sheet metal supplier, the car company would be the supplier's ______.
corporate partner
If your family shares a tradition of getting together on New Year's Day, then this is part of your ______.
culture
An example of inflation would be when increasing prices cause the purchasing power of the dollar to ______.
decline
Data that indicates the characteristics of human populations and segments is known as ______.
demographics
A food ______ refers to an area or neighborhood where there is limited or no access to healthy, affordable fresh food options.
desert
A company must be able to evaluate an attractive opportunity in relation to its ______ competencies.
existing
The appearance of mobile apps that track consumers' exercise, calorie intake, and sleep cycles are the result of ______.
health and wellness concerns
At its most basic level, ______ refers to what it costs an individual to borrow money.
interest rate
The ______ environment is comprised of political parties, government organizations, and legislation and laws.
political/legal
When interest rates are high, consumers have a greater incentive to ______ more, but when interest rates are low, consumer have a greater incentive to ______.
save; borrow
Consumers who hesitate to purchase goods because they worry about the potentially low wages paid to workers in the fast fashion industry are expressing ______ concerns.
sustainability
Macroenvironmental factors include all of the following elements EXCEPT ______. political attitudes cultural effects the company CEO technology
the company CEO
