Search - Intermediate

An account manager is setting up assets for their Google Search campaign. They create several sitelink assets at the account level and then create more sitelinks for their campaign as well as for a particular ad group. Which sitelink assets will serve with ads? 1. The ad group sitelinks, because the lower-level assets will override the higher-level assets. 2. The sitelink assets served will always change based on the user's query. 3. The campaign sitelinks, because campaigns include a collection of ad groups and will serve by default. 4. The account sitelinks, because the higher-level assets will override the lower-level assets.

1

Franklin is creating a Google Search campaign using a conversion-based Smart Bidding strategy. He's decided to use Target ROAS, which will meet his value-based objectives. What best practice can he use to set an initial ROAS target? 1. He could check on the campaign's historical conversion value per cost metric in Google Ads and rely on that as a guide. 2. He could provide a Target ROAS that's exactly 10x the highest keyword cost in the campaign. 3. He could provide the system with the conversion cost that he's hoping to pay in his campaign. 4. He could use an average of what he gauges all his competitors are paying for conversions.

1

Annabelle needs to increase store purchases for her established national record store chain. What's Annabelle's Google Ads marketing objective? 1. Increase web traffic 2. Drive sales 3. Generate leads 4. Build brand awareness

2

An amusement park wants their Google Search campaign to promote their new ticketed rollercoaster through responsive search ads. Which example correctly shows some of the key elements for a responsive search ad that could help meet their objectives? A final URL that links to their general homepage www.ridethelightning.com/tickets/promotion A final URL and two headlines that focus on an upcoming "action photo" feature for rollercoaster riders www.ridethelightning.com/tickets/promotion A final URL that links to their payments page, with a display URL of www.brandnewbatting.com/tokens/promotion A final URL that links to their lessons page, with a display URL of www.ridethelightning.com/tickets/promotion

A final URL and two headlines that focus on an upcoming "action photo" feature for rollercoaster riders www.ridethelightning.com/tickets/promotion

Which is the first step for creating a campaign? Defining success with the selection of a marketing objective Identifying and selecting the right audience for your campaign Identifying which campaign type aligns most closely with your business goals Determining the best budget for your campaign

Defining success with the selection of a marketing objective

What's one way to improve the expected clickthrough rate of an ad? Add negative keywords for enhanced targeting. Send traffic to the right landing page. Optimize your website for mobile devices. Experiment with different calls to action.

Experiment with different calls to action.

Khalid wants his Google Search campaign to drive as much traffic to his site as possible. But he also wants to stay within a given budget. What method can he follow to achieve this goal? He can use Enhanced CPC and input a daily budget. He can use Target ROAS and input his historical ROAS. He can use Maximize clicks and, for more control, put in place a bid cap. He can use Target impression share with an impression limit.

He can use Maximize clicks and, for more control, put in place a bid cap.

A company specializing in building skateparks is launching a campaign, and many of their customers are local government leaders. These prospective customers often reach out initially via email. Which campaign objective should be used for this company? Website traffic Leads Product or brand consideration Brand awareness and reach

Leads

Vickie has just introduced a new clothing line in her store and wants to promote online purchases of this new line. What campaign goal should Vickie select to help meet this objective? Leads Website traffic Brand awareness and reach Sales

Sales

Which three things are key parts of a campaign's structure? Choose three. Select 3 Correct Responses Billing information is one key part. Targeting is one key part. Bid strategies are one key part. Ad formats are one key part. Ad policy is one key part.

Targeting is one key part. Bid strategies are one key part. Ad formats are one key part.

What are the three key components of a campaign's structure? Choose three. Select 3 Correct Responses Ad policy. Billing information. Targeting. Ad formats. Bid strategies.

Targeting. Ad formats. Bid strategies.

Which of these is a benefit of responsive search ads? The automatic creation of headlines based on web content The single headline format being simple, intuitive, and easy to experiment with The testing of different combinations to learn which ones will perform best The unlimited number of usable headlines at your disposal, which makes testing easy

The testing of different combinations to learn which ones will perform best

In which two ways is Performance Max useful? Choose two. Select 2 Correct Responses When you need to find untapped growth opportunities. When you need to multiply conversions across Google Ads inventory. When you need to gain more control over when and where your ad is shown, with bid adjustments that can be set at the campaign and ad group level. When you need to ensure your bids are used when your ads show on websites related to a particular topic for which custom bids have been enabled with topic targeting.

When you need to find untapped growth opportunities. When you need to multiply conversions across Google Ads inventory.

What benefits are offered from the pairing of responsive search ads with broad match keywords and Smart Bidding? You can reach new, high-performing queries and optimize bids in real time when you pair these capabilities. You can get a snapshot view of key performance metrics and statuses specific to each type of strategy. You can do a better job attributing calls and location actions to your ads, which optimizes performance. You can take immediate bulk action on issues and opportunities that you've found when analyzing your data.

You can reach new, high-performing queries and optimize bids in real time when you pair these capabilities.

A national automotive supply chain is working on their annual winter promotion. Their marketing manager intends to use Performance Planner to grow ROI so that they can decide what to focus on for the winter promotion. How might Performance Planner be able to help with this goal? 1. Performance Planner forecasts opportunities to help make the most of seasonal demand. 2. Performance Planner uses sales figures to provide a historical conversion total for each location. 3. Performance Planner uses competitor bids and budgets to decide the best possible budget for a specific location. 4. Performance Planner shares insight into optimization strategies for each campaign based on competitive insights.

1

If a retailer wanted to create responsive search ads to promote their online business, how could they enhance the performance of those ads? 1. By providing at least five unique headlines based on popular keywords related to their business. 2. By using one description to reinforce their message and attaining a consistent brand message. 3. By writing more similar headlines for consistency and driving a uniform message to users. 4. By avoiding the re-use of content from previous successful expanded text ads so that fresh ad content can be created and used instead.

1

Karla wants to find a way to quickly identify available opportunities that could enhance her Search campaign's performance. Which resource could assist her in meeting her objective? 1. She could use optimization score. 2. She could use auction insights. 3. She could use the locations report. 4. She could use the search terms report.

1

Omar is launching a Google Search campaign to generate traffic to his store. He wants to ensure that his ads appear only during his store's business hours. What should he do when he creates his campaign? 1. Set his ad schedule to only show ads when the store is open. 2. Create a Google My Business listing and sync it with his Google Ads campaign. 3. Set a code snippet on his website to inform Google Ads of his business hours of operation. 4. Submit a form to Google that outlines his store's hours of operation.

1

What benefit can you get from using Smart Bidding with broad match? 1. Your access to contextual signals at auction time helps make sure you only compete in the right auctions, at the right time, for the right user. 2. Your budget is the variable that decides which auctions you compete in, to help make sure you're only competing in the right auctions, at the right bid, for the right user. 3. Your landing pages are the variable that decide which auctions to compete in so that you only end up competing in the right auctions, at the right bid, for the right user. 4. Your ad group name is the variable that decides which auctions to compete in and this ensures that you only end up competing in the right auctions, at the right bid, for the right user.

1

What's the first step to creating a campaign? 1. Define success by selecting a marketing objective. 2. Identify what campaign type works best for your business goals. 3. Identify and select the right audience for your campaign. 4. Work to determine the best budget for your campaign.

1

When an advertiser's campaign goal is visibility, which bidding strategy would you recommend? 1. You'd recommend Target impression share. 2. You'd recommend Maximize conversions. 3. You'd recommend Enhanced cost-per-click (ECPC). 4. You'd recommend Maximize clicks.

1

While looking at his campaign's latest search terms report, Manuel notices search queries that don't appear to match his core business are triggering his ads to serve. To make sure that his ads are only serving on relevant searches, what step can Manuel take? 1. Manuel can add these terms as negative keywords. 2. Manuel can use broad match keywords. 3. Manuel can switch to a cost-per-action bid strategy. 4. Manuel can create a Customer Match list.

1

What three recommended campaign best practices should you follow after implementing Smart Bidding and broad match? Choose three. 1. Using responsive search ads, including all relevant assets, and making sure that all headlines and website landing pages reflect whatever queries you're targeting in your campaigns. 2. Ensuring that you've set the correct targets for your business goals, using data-driven attribution models, and ensuring budgets are able to capture increased conversions. 3. Using cross-device reporting to make sure you can identify a user across different environments including web and mobile apps. 4. Organizing your ad groups according to a common theme, like "types of products or services". 5. Making sure you review your ad policies to confirm that your ads comply and to prevent any disapprovals.

1, 2, 4

An online music school offers bookings for lessons through their website as well as over the phone. They're using Google Search ads to promote their business and want to set up assets to enhance customer engagement on their ads. Which two assets would help the agency meet their objectives? Choose two. 1. Call assets 2. App assets 3. Dynamic sitelink 4. Location assets

1, 3

As a member of the marketing team for a clothing retailer, you plan your company's monthly online advertising budget. You've just decided to use Google Ads' Performance Planner to do this. Which of the following are two advantages of using Performance Planner? Choose two. 1. You can use it to harness the power of machine learning for forecasting. 2. You can use it to identify funds from other operational budgets to allocate to marketing. 3. You can tap into its forecasting, which is informed by billions of Google searches every week. 4. You can integrate it with other budgeting software, such as Quickbooks.

1, 3

Which two of the following options are types of value-based Smart bidding strategies? Select two. 1. Maximize conversion value with target ROAS is a value-based Smart bidding strategy. 2. Manual CPC is a value-based Smart bidding strategy. 3. Maximize conversion value is a value-based Smart bidding strategy. 4. Target impression share is a value-based Smart bidding strategy.

1, 3

What three benefits can you typically expect from implementing a Performance Max campaign? 1. You can drive additional conversions because Performance Max uses assets to create highly relevant ads for Search queries from customers who might be interested in your offerings 2. You can factor a wide range of signals into bid optimizations, including attributes like device and location and other signal combinations exclusive to PM 3. You can grow your reach with Google AI by finding more search queries to convert, because Performance Max exclusively focuses on conversion and value-based bidding strategies. 4. You can find queries likely to convert, because Search Ads targeting capability uses advertiser-provided assets as a signal for finding them. 5. You can find audience segments you might have missed otherwise, because Performance Max campaigns look beyond manually selected audience segments.

1, 3, 5

When you're using Performance Planner, which two options are recommended best practices to follow? Choose two. 1. Once you have an 18-month plan, check in each month or quarter to make sure you can implement your plan based on the past seven to 10 days. 2. Optimize your campaigns by viewing your keyword report on a regular basis and adding negative keywords. 3. Drive consistency and a uniform message by keeping your headlines similar across the campaign. 4. Create an 18-month plan across all campaign types: Search, Shopping, Local, Display, Video, Performance Max, and App.

1, 4

Which of these two searches would result in an ad showing for broad match keyword "car window repair?" Choose two. 1. replace car window 2. second-hand cars for sale 3. cars for sale 4. automobile glass replacement

1, 4

An AI-powered Search campaign contains which of these three elements? Choose three. 1. It contains Smart bidding. 2. It contains marketing objectives. 3. It contains expanded text ads. 4. It contains responsive search ads. 5. It contains broad match.

1, 4, 5

A client has a set campaign budget that they want to spend in order to maximize lead acquisitions. They're not concerned with a cost-per-action or ROI targets at this time. Which Smart Bidding strategy is aligned to these goals? 1. Maximize conversion value 2. Maximize conversions 3. Target impression share 4. Enhanced CPC

2

An urban landscaping company is about to launch a campaign directed at potential government customers. These customers typically reach out to them via email. Which campaign objective is should be used for this campaign? 1. Website traffic is the best-suited objective. 2. Leads is the best-suited objective. 3. Brand awareness is the best-suited objective. 4. Product or brand consideration is the best-suited objective.

2

How can marketers revisit a dismissed recommendation? 1. Consider similar recommendations to the item that's been dismissed. 2. Select the Dismissed filter and choose Un-dismiss. 3. Wait until the dismissed recommendation resurfaces. 4. Search Google Help Center for the topic on dismissed recommendations.

2

If a local shop in Spain wants to improve ad relevance for their campaigns, what's a recommended action can they take to do so? 1. Try out a new call-to-action, telling customers to submit their orders via messages. 2. Target the right region and language by focusing on the business's metro area and using Spanish. 3. Make it easy for users to find the store's local address on the website landing page. 4. Highlight the shop's best-selling items to help their business stand out.

2

If you were trying to promote a newly launched product and wanted to drive as many sales of the product as possible within your current daily campaign budget, which Smart Bidding strategy should you use to reach your objective? 1. Target ROAS could help reach the objective. 2. Maximize conversions could help reach the objective. 3. Target CPA could help reach the objective. 4. Maximize impression share could help reach the objective.

2

Tamika, the owner of a hotel, uses Performance Planner to identify seasonal trends and plan ahead. When using Performance Planner, what best practice should Tamika follow? 1. She should harness the data from her campaign's last month to build plans in Performance Planner. Then, she should align her campaigns to those forecasts. 2. She should develop month-by-month plans in Performance Planner, regularly view the updated forecasts, and check them for changes every week. 3. She should use Performance Planner only when it's necessary to forecast the costs of running specific campaigns and their keyword groups. 4. So that she's aware of what's happening in the ad auction, she should use the Reach Report to investigate what her competitors are doing.

2

What two items are required when building a manually created asset? Choose two. 1. Business information 2. A headline 3. A description 4. A sitelink

2, 3

What are two benefits of Performance Max? Choose two. 1. Gaining more control over when and where your ad is shown, with bid adjustments that can be set at the campaign and ad group level 2. Helping you to multiply conversions across Google Ads inventory with the power of Google AI 3. Ensuring your bids are used when your ads show on websites related to a particular topic for which custom bids have been enabled with topic targeting 4. Finding untapped growth opportunities from new search queries and channels to drive better results towards your goals

2, 4

A company wants to create responsive search ads to coincide with their upcoming summer promotion. Which responsive search ads best practice should they keep in mind? 1. Repeat the same or similar phrases across the ad. 2. Direct the final URL to the company's "About" page so that customers can learn more about the company. 3. Use top-performing headlines and descriptions from their relevant expanded text ads. 4. Write the minimum amount of headlines required to test what performs best.

3

A marketing manager is setting up Dynamic Search Ads for a future sales promotion. They'd like their Dynamic Search Ads to bring users to the same webpages that their standard search ads already lead to. Which Dynamic Search Ads targeting option could achieve this objective? 1. Using categories 2. Using all webpages 3. Using Landing pages from standard ad groups 4. Using URL

3

Faith decides to use a Maximize clicks bid strategy on her Google Search campaign, but she wants control over what she's paying per interaction. What should Faith do when setting up this bid strategy? 1. Use the Performance Planner to gauge seasonal trends and identify what the daily best bids will be. 2. Set the Google Ads system to ask for authorization before it makes a decision to a bid. 3. Provide the system with a maximum cost-per-click limit to control what she's willing to pay per interaction. 4. Set her daily budget based on estimated cost-per-click.

3

How does value-based bidding work to bid for conversions that drive business objectives? 1. It uses machine learning to drive the highest clickthrough rate possible. 2. It uses machine learning to drive the highest target impression share possible. 3. It uses machine learning to maximize conversion value. 4. It uses machine learning to drive the highest impressions possible.

3

Joe has recently launched a new menswear line in his store, and he'd like to promote online purchases of this new line. To reach this objective, what campaign goal should Joe select? 1. Leads 2. Brand awareness and reach 3. Sales 4. Website traffic

3

The structure of Google Ads accounts features three different levels. If an advertiser would like to update their budget, at which level could they make the change? 1. At the account level 2. At the campaign level 3. At either the account level or the campaign level 4. At the ad group level

3

What benefits can be gained by pairing responsive search ads with broad match keywords and Smart bidding? 1. You better attribute calls and location actions to your ads, which optimizes performance. 2. You get a snapshot of key performance metrics and statuses that are specific to each type of strategy. 3. You gain new, high-performing queries and can optimize your bids in real time. 4. You take immediate bulk action on issues and opportunities that you discover by personally analyzing your data.

3

What's a way that AI-powered Search helps to maximize performance for any auction? 1. It utilizes a broad match strategy that permits marketers to select the signals used to align their ads to queries. 2. It serves ads on all Google channels, which expands a campaign's reach. 3. It matches ads to queries, tailors bids, and generates relevant ads for every individual query. 4. It gives marketers data they need to enhance their search campaigns manually.

3

What's one responsive search ad's benefits? 1. That Google Ads automatically creates customized headlines based on web content 2. That there's a single headline format to make things simple, intuitive, and easy to experiment with 3. That Google Ads automatically tests different combinations to learn which ones will be highest-performing 4. That there's an unlimited number of usable headlines to draw from, making testing easy

3

Your goal is to attract more traffic via Google Ads, but only for searches solely for a newly launched product brand, Power Gloves. What strategy should be used to attract more traffic while keeping it limited to queries that include the product brand, Power Gloves? 1. Exact match with brand restriction be used. 2. Broad match with brand restriction should be used. 3. Phrase match with brand restriction should be used. 4. Keyword targeting with brand restriction should be used.

3

A pet supplies shop sells cat food and kitty litter. They're looking to expand their reach. In which way does AI-powered Search Ads help them reach this goal? 1. Phrase match uses Google AI to show ads for queries that include keywords the retailer provides. 2. Responsive search ads lets them use company headlines and descriptions to create an ad relevant for each individual query. 3. Smart bidding data helps the retailer set the best bid for possible queries. 4. Broad match lets the company run their campaign without having to add keywords.

4

A recreational sports complex wants to promote their upgraded batting cages through responsive search ads. Which example correctly shows some of the key elements for an responsive search ad that could help meet their objectives? 1. A final URL that links to their lessons page, with a display URL of www.brandnewbatting.com/tokens/promotion 2. A final URL that links to their payments page, with a display URL of www.brandnewbatting.com/tokens/promotion 3. A final URL that links to their general homepage www.brandnewbatting.com/tokens/promotion 4. A final URL and two headlines that focus on an upcoming batting competition www.brandnewbatting.com/tokens/promotion

4

If an ad isn't performing as well as expected, what's a recommended way to help improve its clickthrough rate? 1. Optimizing the website for mobile devices 2. Adding negative keywords for enhanced targeting 3. Making sure traffic gets sent to the correct landing page 4. Experimenting with different calls to action

4

In which ways do responsive search ads decide the combinations of headlines and descriptions to use in a Responsive Search Ad? 1. By automatically testing various combinations of headlines and descriptions so you can pick the one that's most likely to convert. 2. By automatically testing various combinations of headlines and descriptions so you can decide which is most likely to be clicked. 3. By automatically testing combinations of headlines and descriptions to help you pick the one that's most likely to generate the most impressions. 4. By automatically testing various combinations of headlines and descriptions to determine which option may deliver optimal performance.

4

Luis is thinking about adding Dynamic Search ads to his Search advertising strategy. How can Luis benefit from using Dynamic Search ads? 1. These ads can give a lower cost-per-acquisition than keyword-targeted campaigns. 2. These ads offer granular control of the keywords used in online ads. 3. These ads appear on the first page — if not at the very top — of search results. 4. These ads showcase a dynamically created and relevant headline.

4

What are the ways that advertisers who manage multiple Google Ads accounts can streamline reporting, access control, and consolidate billing? 1. Adhere to Google's best practices for setting up, evaluating, and optimizing campaigns. 2. Manage a collection of paid search ads campaigns using a Google Ads account. 3. Develop ad groups with sets of similar ads and keywords. 4. View and manage Google Ads accounts in a single place using a manager account.

4

When you analyze conversion data on broad match campaigns, which of the following is a recommended method to implement and test broad match? 1. Use Keyword Planner to discover new keywords that are relevant to your business and your target audience. 2. Use the keyword match types feature in Google Ads to determine how your broad match keywords are being matched. 3. Use conversion tracking in Google Ads to track the number of conversions that your broad match keywords are generating. 4. Use One-Click Experiment Apply, after implementing broad match keywords, to automatically create an experiment that follows best practices.

4

When you want to view performance trends over time, conversion delay reporting, and bid status, where would you look to get that information? 1. Look at the Brand Lift survey 2. Look at the AMP Validator test 3. Look at the bidding keyword report 4. Look at the bid strategy report

4

You are a marketer. Which option can be a helpful way to save yourself time while improving your optimization score? 1. You can opt in to apply assets at the campaign level. 2. You can select "Apply all" for negative keyword targeting. 3. You can select "View all" to get recommendations for a given category. 4. You can opt in to apply recommendations automatically as they surface.

4

Which two of the following items are required when developing a manually created asset? Sitelink is required. Business information is required. A headline is required. A description is required.

A headline is required. A description is required.

In reviewing his campaign's latest search terms report, Kyle sees that search queries that don't seem to match his core business trigger his ads. What can Kyle do to better make sure that his ads are only serving on relevant searches? Use broad match keywords. Switch to a cost-per-action bid strategy. Create a Customer Match list. Add these terms as negative keywords.

Add these terms as negative keywords.

What are two recommended best practices when using Performance Planner? Choose two. Select 2 Correct Responses After you create an 18-month plan, check in on a monthly or quarterly basis to make sure your plan can be implemented based on the past seven to 10 days. Write more similar headlines for consistency and drive a uniform message to users. View your keyword report on a regular basis and look to add negative keywords to optimize your campaigns. Plan up to 18 months ahead across all campaign types: Search, Shopping, Local, Display, Video, Performance Max, and App.

After you create an 18-month plan, check in on a monthly or quarterly basis to make sure your plan can be implemented based on the past seven to 10 days. Plan up to 18 months ahead across all campaign types: Search, Shopping, Local, Display, Video, Performance Max, and App.

Which of the following two options are considered to be best practices for using Performance Planner? Choose two. Select 2 Correct Responses Be sure, once you create an 18-month plan, that you check in monthly or quarterly to confirm the plan can be implemented based on the most recent seven to 10 days Be sure to review your keyword report regularly and optimize your campaigns by adding negative keywords. Be sure to plan up to 18 months ahead across all campaign types including Search, Shopping, Local, Display, Video, Performance Max, and App. Be sure to write more similar headlines to provide consistency and to communicate a uniform message to your users.

Be sure, once you create an 18-month plan, that you check in monthly or quarterly to confirm the plan can be implemented based on the most recent seven to 10 days Be sure to plan up to 18 months ahead across all campaign types including Search, Shopping, Local, Display, Video, Performance Max, and App.

Which of these three elements does an AI-powered Search campaign utilize? Choose three. Select 3 Correct Responses Broad match Responsive search ads Smart Bidding Expanded text ads Marketing objectives

Broad match Responsive search ads Smart Bidding

What's a benefit of using Smart Bidding with broad match? Broad match with Smart Bidding helps make sure that you're only competing in the right auctions, at the right bid, for the right user. It achieves this by picking up on contextual signals present at auction time Broad match with Smart Bidding uses your landing pages to determine which auctions to compete in so you're only competing in the right auctions, at the right bid, for the right user. Broad match with Smart Bidding uses your budget to determine which auctions to compete in so you're only competing in the right auctions, at the right bid, for the right user. Broad match with Smart Bidding uses your ad group name to determine which auctions to compete in so you're only competing in the right auctions, at the right bid, for the right user.

Broad match with Smart Bidding helps make sure that you're only competing in the right auctions, at the right bid, for the right user. It achieves this by picking up on contextual signals present at auction time

How could a retailer enhance the performance of responsive search ads intended to promote their online business? By supplying five or more unique headlines based on popular keywords related to their business By creating more similar headlines for the sake of consistency and thus delivering users a uniform message By not recycling content from successful expanded text ads and instead creating fresh ad content By using only a single description to reinforce their message and thus communicating a more consistent brand message overall

By supplying five or more unique headlines based on popular keywords related to their business

In which way can advertisers who manage multiple Google Ads accounts streamline reporting, access control, and consolidate billing? Creating and managing ad groups with sets of similar ads and keywords Managing a collection of paid search ads through a Google Ads account Controlling Google Ads accounts from a single place using a manager account Following Google's best practices for setting up, evaluating, and optimizing campaigns

Controlling Google Ads accounts from a single place using a manager account

Donna is thinking about using Dynamic Search ads as part of her Search advertising strategy. What is a helpful benefit of using Dynamic Search ads? Dynamic Search ads feature a lower cost-per-acquisition than keyword-targeted campaigns. Dynamic Search ads offer in-depth control of the keywords used in online ads. Dynamic Search ads present a relevant and dynamically created headline. Dynamic Search ads show on the first page of search results, if not at the top of the page.

Dynamic Search ads present a relevant and dynamically created headline.

An online computer coding school offers bookings through their website as well as over the phone. They're using Google Search ads to promote their business and want to set up assets to enhance customer engagement on their ads. Which two assets would help the agency meet their objectives? Choose two. Select 2 Correct Responses Location assets would be relevant. Dynamic sitelink would be relevant. App assets would be relevant. call assets would be relevant.

Dynamic sitelink would be relevant. call assets would be relevant.

An online travel agency offers bookings through their website as well as over the phone. They're using Google Search ads to promote their business and want to set up assets to enhance customer engagement on their ads. Which two assets would help the agency meet their objectives? Choose two. Select 2 Correct Responses Location assets would help the agency. Dynamic sitelink would help the agency. App assets would help the agency. call assets would help the agency.

Dynamic sitelink would help the agency. call assets would help the agency.

Google Ads accounts have three levels. To change their budget, at which level would an advertiser make their change? Campaign level only Account level only Either the account level or the campaign level Ad group level only

Either the account level or the campaign level

You need to check on your bid status, performance trends over time, and conversion delay reporting. Where would you go to view those items? Go to the bidding keyword report Go to the Brand Lift survey responses Go to the AMP Validator test Go to the bid strategy report

Go to the bid strategy report

An advertiser plans to create responsive search ads to promote their online business. What's one benefit of using responsive search ads? Their single headline format is simple and intuitive to create and easy to experiment with. There's no limit on the number of usable headlines thus making it easy for testing purposes Google Ads will automatically test different combinations to learn which combinations will perform best. Google Ads will automatically create headlines based on web content.

Google Ads will automatically test different combinations to learn which combinations will perform best.

Bellamy wants to advertise his business online by using a Google Search campaign. He knows that he'll need to determine where he wants to advertise and how much he wants to spend. What's another key element that Bellamy will need to include to reach relevant users with his Search campaign? He'll have to decide what videos to use in his Search ad. He'll need to select keywords to serve ads on relevant user searches. He'll have to include his business hours. He'll need to select key competitors.

He'll need to select keywords to serve ads on relevant user searches.

To check on the performance of his Google Search campaign on Target CPA, radley is using the id Strategy Report. He wants to know how his campaign's performance has varied over time in regards to his actual CPA over the past six months. Where can radley uncover this information in the id Strategy Report report? In top signals In auction insights In bid strategy status In performance history

In performance history

Robert is checking out his campaign's latest search terms report. He observes that search queries that don't seem to match his core business are triggering his ads to serve. What can Robert do to make sure that his ads only serve on relevant searches? Develop a Customer Match list. Try broad match keywords. Convert to a cost-per-action bid strategy. Include these terms as negative keywords.

Include these terms as negative keywords.

In what two ways can Performance Max help you? Select 2 Correct Responses It can help you gain more control over when and where your ad is shown, with bid adjustments that can be set at the campaign and ad group level It can help you multiply conversions across Google Ads inventory through the power of Google Al. It can help ensure your bids are used when your ads are shown on websites It can help you find untapped growth opportunities from new search queries and channels to deliver better results.

It can help you multiply conversions across Google Ads inventory through the power of Google Al. It can help you find untapped growth opportunities from new search queries and channels to deliver better results.

An Al-powered Search campaign contains which of these three elements? Choose three. Select 3 Correct Responses It contains broad match. It contains Smart Bidding. It contains expanded text ads. It contains marketing objectives. It contains responsive search ads.

It contains broad match. It contains Smart Bidding. It contains responsive search ads.

What's a way that Al-powered Search helps to maximize performance for any auction? It gives marketers data they need to enhance their search campaigns manually. It utilizes a broad match strategy that permits marketers to select the signals used to align their ads to queries. It matches ads to queries, tailors bids, and generates relevant ads for every individual query. It serves ads on all Google channels, which expands a campaign's reach.

It matches ads to queries, tailors bids, and generates relevant ads for every individual query.

In what way does AI-powered Search help boost performance at every auction? It relies on a broad match strategy that allows marketers to choose signals used to match their ads to queries. It uses Google Al to match ads to queries and to tailor bids and generate ads relevant to each query. It serves ads across all Google channels, thus expanding the reach of campaigns. It equips marketers with data that allows them to improve their search campaigns manually.

It uses Google Al to match ads to queries and to tailor bids and generate ads relevant to each query.

With a future sales promotion in mind, Prisha is setting up Dynamic Search Ads. She'd like her Dynamic Search Ads to bring users to the same webpages that her standard search ads are already leading to. Which Dynamic Search Ads targeting option will meet this goal? All webpages Categories Landing pages from standard ad groups URL

Landing pages from standard ad groups

Which three recommended campaign best practices should you follow after you implement Smart Bidding and broad match? Choose three. Select 3 Correct Responses Making sure you've set the right targets for your business goals, using data-driven attribution models, and ensuring budgets are able to capture increased conversions Utilizing cross-device reporting to ensure that you can identify a user across various environments including web and mobile apps Utilizing responsive search ads and including all relevant assets, while also ensuring that all headlines and website landing pages reflect whichever queries you've chosen to target in your campaigns Arranging your ad groups under common themes like "types of products or services" as a manner of best practice Ensuring that you've reviewed your ad policies to confirm that you're compliant and won't be subject to any disapprovals

Making sure you've set the right targets for your business goals, using data-driven attribution models, and ensuring budgets are able to capture increased conversions Utilizing responsive search ads and including all relevant assets, while also ensuring that all headlines and website landing pages reflect whichever queries you've chosen to target in your campaigns Arranging your ad groups under common themes like "types of products or services" as a manner of best practice

What are two types of value-based Smart Bidding strategies? Select two. Select 2 Correct Responses Maximize conversion value Maximize conversion value with target ROAS Manual CPC Target impression share

Maximize conversion value Maximize conversion value with target ROAS

You have been tasked with promoting a newly launched product. You want to drive as many sales of this product as possible within your current daily campaign budget. Which Smart Bidding strategy should be used to meet your objective? Maximize conversions Maximize impression share Target CPA Target ROAS

Maximize conversions

If your goal was to drive as many sales of a newly launched product as possible within your current daily campaign budget, which Smart Bidding strategy should you use to reach that goal? Maximize conversions could help reach the goal. Maximize impression share could help reach the goal. Target ROAS could help reach the goal. Target CPA could help reach the goal.

Maximize conversions could help reach the goal.

If you have a set campaign budget for spending to maximize lead acquisitions, but you're not concerned with cost-per-action or ROI targets, which Smart Bidding strategy would align with your goals? Enhanced CPC would align with your goals. Maximize conversion value would align with your goals. Target impression share would align with your goals. Maximize conversions would align with your goals.

Maximize conversions would align with your goals.

You manage multiple Google Ads accounts for a marketing agency. What are two ways for you to review and implement recommendations for the accounts you oversee? Choose two. Select 2 Correct Responses Go to the Recommendations page to evaluate your clients' campaign performance against similar campaigns. Navigate to the Recommendations page for your Google Ads Manager Account. Email your clients requesting a summary of Recommendations for their accounts. Visit the Recommendations page for one of your client's Google Ads accounts.

Navigate to the Recommendations page for your Google Ads Manager Account. Visit the Recommendations page for one of your client's Google Ads accounts.

What's one way for marketers to save time while improving their optimization score? Opt in to apply recommendations automatically as they get surfaced. Opt in to applying your assets at the campaign level. Select "Apply all" in your negative keyword targeting. Select "View all" for recommendations in a given category.

Opt in to apply recommendations automatically as they get surfaced.

Patrizio is looking for a way to quickly identify available opportunities to improve the performance of his Search campaign. Which resource could he use to achieve his goal? Search terms report Auction insights Optimization score Locations report

Optimization score

3 benefits to Performance Max campaigns

Performance Max campaigns look beyond... With Performance Max... Performance Max uses assets...

What are two advantages Performance Planner offers you? Choose two. Select 2 Correct Responses Performance Planner will help you identify funds from other operational budgets to allocate to marketing. Performance Planner forecasting is powered by billions of Google searches conducted each week. Performance Planner leverages machine learning for forecasting. Performance Planner integrates with other budgeting software, such as QuickBooks.

Performance Planner forecasting is powered by billions of Google searches conducted each week. Performance Planner leverages machine learning for forecasting.

A leading supply chain company is working on their annual winter promotion. Their marketing manager intends to use Performance Planner to grow ROI so that they can decide what to focus on for the winter promotion. How might Performance Planner be able to help with this goal? Performance Planner forecasts opportunities to help make the most of seasonal demand. Performance Planner uses sales figures to provide a historical conversion total for each location. Performance Planner shares insight into optimization strategies for each campaign based on competitive insights. Performance Planner uses competitor bids and budgets to decide the best possible budget for a specific location.

Performance Planner forecasts opportunities to help make the most of seasonal demand.

Nikolay is using the bid strategy report to evaluate performance of his Google Search campaign on Target CPA. He wants to understand how his campaign's performance has fluctuated over time with regard to his actual CPA over the past six months. Where can he find this information in the report? Performance history Top signals Auction insights Bid strategy status

Performance history

You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product brand, Wonder Boots. What strategy should be used to attract more traffic while keeping it limited to queries that include the product brand, Wonder Boots? Exact match with brand restriction Keyword targeting with brand restriction Broad match with brand restriction Phrase match with brand restriction

Phrase match with brand restriction

If your goal was to attract more traffic via Google Ads, but only for searches solely for a newly launched product brand, which strategy would let you do that? Keyword targeting with brand restriction would let you accomplish this goal. Phrase match with brand restriction would let you accomplish this goal. Exact match with brand restriction would let you accomplish this goal. Broad match with brand restriction would let you accomplish this goal.

Phrase match with brand restriction would let you accomplish this goal.

A retailer wants to create responsive search ads to promote their online business. What should they do to enhance the ads' performance? Use one description to reinforce their message and attain a consistent brand message Avoid recycling content from successful expanded text ads in order to create fresh ad content. Write more similar headlines for consistency, and drive a uniform message to users. Provide at least five unique headlines using popular keywords relating to their business.

Provide at least five unique headlines using popular keywords relating to their business.

A customized furniture company sells sofas and lounge chairs. They're looking to expand their reach. What's one example of how AI-powered Search Ads can help them achieve their goals? Phrase match can use Google AI to show ads for queries that include the advertiser-provided company keywords. With Smart Bidding data, which is provided to help the company set the best bid for potential queries. With broad match, the company no longer needs to add keywords for their campaign. Responsive search ads can use company headlines and descriptions to build an ad relevant to each specific query.

Responsive search ads can use company headlines and descriptions to build an ad relevant to each specific query.

With the introduction of a new clothing line in a store, the store's marketing manager wants to promote online purchases of this new line. What campaign goal should the marketing manager select to achieve this goal? Brand awareness and reach Sales Leads Website traffic

Sales

How does AI-powered Search help maximize performance in every auction? A broad match strategy uses Google AI, enabling marketers to select signals used to match their ads with queries. Search uses Google AI to match ads with queries, as well as tailor bids and create relevant ads for each query. AI-powered Search Ads serve ads across all Google channels, expanding campaigns' reach. With Google AI, marketers are equipped with data to enhance their search campaigns manually.

Search uses Google AI to match ads with queries, as well as tailor bids and create relevant ads for each query.

Theresa is using the Bid Strategy Report to check on the performance of her Google Search campaign on Target CPA. She'd like to understand how her campaign's actual CPA performance has changed over time. Where can she discover this information in the report? She can find it in performance history. She can find it in bid strategy status. She can find it in auction insights. She can find it in top signals.

She can find it in performance history.

Theresa is using the id Strategy Report to check on the performance of her Google Search campaign on Target CPA. She'd like to understand how her campaign's actual CPA performance has changed over time. Where can she discover this information in the report? She can find it in bid strategy status. She can find it in top signals. She can find it in auction insights. She can find it in performance history.

She can find it in performance history.

Beatriz is setting up a Google Search campaign using a conversion-based Smart Bidding strategy. To meet her value-based objectives, she's decided to go with Target ROAS. What best practice can she follow to set her initial ROAS target? She should provide a Target ROAS that's exactly 10x the highest keyword cost in the campaign. She should check the campaign's historical conversion value per cost metric in Google Ads and use that as a guide. She should provide the system with the conversion cost that she's hoping to pay in her campaign. She should use an average of what she estimates all of her competitors are paying for conversions.

She should check the campaign's historical conversion value per cost metric in Google Ads and use that as a guide.

Olga is using Performance Planner to identify seasonal trends and plan effectively for her travel agency. What best practice should Olga follow when using Performance Planner? She should only use the data from her campaign's last month to build plans in the tool and then align her campaigns to those forecasts. She should use the tool only when it becomes necessary to predict the costs of running specific campaigns and their keyword groups. She should investigate what her competitors are doing by using the Reach Report so she's aware of what's happening in the auction. She should create month-by-month plans in the tool, regularly view the updated forecasts, and check them for changes on a weekly basis.

She should create month-by-month plans in the tool, regularly view the updated forecasts, and check them for changes on a weekly basis.

To identify seasonal trends and make plans for his travel agency, Jeff uses Performance Planner. What guideline should he observe when using Performance Planner? Jeff ought to only use the data from his campaign's last month to build plans in the tool and then align his campaigns to those forecasts. She should develop month-by-month plans in Performance Planner, regularly view the updated forecasts, and check them for changes every week. Jeff should research what his competitors are doing by using the Reach Report. Then he'll be aware of what's happening in the ad auction. Jeff ought to use the tool when it's required to estimate the costs of running specific campaigns and their keyword groups.

She should develop month-by-month plans in Performance Planner, regularly view the updated forecasts, and check them for changes every week.

Terese is setting up a Google Search campaign with the goal of driving traffic to her store. She wants to set it up so the ads show only when her store is actually open. What should she do when setting up her campaign? She should set her ad schedule to only show ads when the store is open. She should set a code snippet on her website to inform Google Ads of his business hours of operation. She should create a Google My Business listing and sync it with her Google Ads campaign. She should submit a form to Google that outlines her store's hours of operation.

She should set her ad schedule to only show ads when the store is open.

Sarai wants to use a Google Search campaign to advertise her business online. She knows that she must determine where to advertise and how much to spend. What's another essential element that Sarai will need to include to reach relevant audiences with her Search campaign? She'll need to choose key competitors. She'll have to determine what videos to use in her Search ad. She'll need to choose keywords to serve ads on relevant audience searches. She'll want to include his business hours.

She'll need to choose keywords to serve ads on relevant audience searches.

What are three, key elements of an AI-powered Search campaign? Choose three. Select 3 Correct Responses Expanded text ads Smart bidding Marketing objectives Broad match Responsive search ads

Smart bidding Broad match Responsive search ads

When visibility is the campaign goal, which bidding strategy should an advertiser choose? Maximize clicks Maximize conversions Target impression share Enhanced cost-per-click (ECPC)

Target impression share

A bicycle shop in Berlin wants to improve ad relevance for their campaigns. What's a good way for this business to improve their ad relevance? Highlight the shop's most popular bicycle models to help their business stand out. Test a new call-to-action, inviting customers to submit their orders through messages. Make it easy for users to find the shop's Berlin address on the website landing page. Target the right region and language by using German and focusing on the Berlin metro area.

Target the right region and language by using German and focusing on the Berlin metro area.

Which of these three things are key components of a campaign's structure? Choose three. Select 3 Correct Responses Targeting is a key component. Bid strategies are a key component. Ad formats are a key component. Billing information is a key component. Ad policy is a key component.

Targeting is a key component. Bid strategies are a key component. Ad formats are a key component.

You're setting up assets for a Google Search campaign. You create several sitelink assets at the account level and then create more sitelinks for the campaign and a particular ad group. Which sitelink assets will serve with ads? The sitelink assets served will always change depending on the user's query. The ad group sitelinks will serve because the higher-level assets will be overridden by the lower-level assets. The campaign sitelinks, because campaigns will serve by default due to the fact they include a collection of ad groups and The account sitelinks, because the lower-level assets will be overridden by the higher-level assets.

The ad group sitelinks will serve because the higher-level assets will be overridden by the lower-level assets.

An advertiser is setting up assets for their Google Search campaign. They create several sitelink assets at the account level and then create more sitelinks for their campaign as well as for a particular ad group. Which sitelink assets will serve with ads? The sitelink assets served will always change since they're based on the user's query. The campaign sitelinks, since campaigns include a collection of ad groups and will serve by default. The ad group sitelinks, since the lower-level assets will override the higher-level assets. The account sitelinks, since the higher-level assets will override the lower-level assets.

The ad group sitelinks, since the lower-level assets will override the higher-level assets.

If a retailer wanted to create responsive search ads in conjunction with a sales promotion coming up in the spring, which responsive search ads best practice should they keep in mind? The repetition of the same or similar phrases across the ad The technique of directing the final URL to the company's "About" page so that customers can learn more about the company The approach of writing a minimal amount of headlines so you can test which ones perform best The use of top-performing headlines and descriptions from relevant expanded text ads

The use of top-performing headlines and descriptions from relevant expanded text ads

A marketer is setting up a Google Search campaign using a conversion-based Smart Bidding strategy. To meet their value-based objectives, they've chosen to use Target ROAS. What method can they follow to select their initial ROAS target? They can use an average of what they estimate their competition is paying for conversions. They can provide a Target ROAS that's set to 10x the highest keyword cost in their campaign. They can investigate the campaign's historical conversion value per cost metric in Google Ads, and then they can use that as a guide. They can offer the system the conversion cost that they wish to pay in their campaign.

They can investigate the campaign's historical conversion value per cost metric in Google Ads, and then they can use that as a guide.

If a marketer wants to save time and improve their optimization score, what's a recommended way for them to do so? They can select "Apply all' in their negative keyword targeting. They can opt in to apply their assets at the campaign level. They can select "View all" for recommendations in a given category. They can opt in to apply recommendations automatically as they get surfaced.

They can opt in to apply recommendations automatically as they get surfaced.

Your marketing colleague wants to revisit a dismissed recommendation. What would you recommend they do? They can wait until the dismissed recommendation resurfaces. They can select the Dismissed filter and choose Un-dismiss. They can search Google Help Center to see how to revisit dismissed recommendations. They can apply similar recommendations to the one that was dismissed.

They can select the Dismissed filter and choose Un-dismiss.

If someone wants to analyze conversion data for a broad match campaign, which method would you recommend they use to implement and test broad match? They can use One-Click Experiment Apply, after the implementation of broad match keywords, which automatically creates an experiment that follows best practices. They can use the keyword match type feature in Google Ads to see how their broad match keywords are being matched. They can use the Keyword Planner to determine new keywords that are relevant to their business and target audience. They can use conversion tracking in Google Ads to track how many conversions are being generated by their broad match keywords.

They can use One-Click Experiment Apply, after the implementation of broad match keywords, which automatically creates an experiment that follows best practices.

If someone is managing Google Ads accounts for multiple clients, what are two ways they can review and implement recommendations for the accounts they oversee? Choose two. Select 2 Correct Responses They can visit the Recommendations page for one of their client's Google Ads accounts. They can email their clients to ask for a summary of Recommendations for their accounts. They can navigate to the Recommendations page for their Google Ads Manager Account. They can evaluate their clients' campaign performance against similar campaigns using the Recommendations page.

They can visit the Recommendations page for one of their client's Google Ads accounts. They can navigate to the Recommendations page for their Google Ads Manager Account.

A company that installs swimming pools is about to launch a campaign geared toward prospective government customers that typically reach out by email. Which of these campaign objectives will meet their needs? They should use website traffic as an objective. They should use brand awareness and reach as an objective. They should use Leads as an objective. They should use product or brand consideration as an objective.

They should use Leads as an objective.

Scott is considering using Dynamic Search Ads as part of his Search advertising strategy. What is a key benefit of using Dynamic Search Ads? They show a relevant and dynamically generated headline. They provide granular control of the keywords used in online ads. They have a lower cost-per-acquisition than keyword-targeted campaigns. They appear on the first page of search results, if not at the very top.

They show a relevant and dynamically generated headline.

A vintage clothing retailer sells men's jackets and ties. They're looking to expand their reach. What's one way that AI-powered Search Ads can help them reach this goal? Through phrase match that relies on Google AI to display ads for queries that include keywords provided by the retailer Through broad match, by which the company will no longer be required to add keywords for their campaign Through responsive search ads that can use the retailer's headlines and descriptions to build an ad relevant to each specific query Through Smart Bidding data that is offered in order to help the retailer set the best bid for potential queries

Through responsive search ads that can use the retailer's headlines and descriptions to build an ad relevant to each specific query

Erica chooses to use a Maximize clicks bid strategy in her Google Search campaign. But she also wants control over what she's paying per interaction. What step should Erica take when setting up this bid strategy? She ought to set her daily budget based on estimated cost-per-click. She should use the Performance Planner to assess seasonal trends and identify what the daily best bids will be. She should make sure the Google Ads system asks for authorization before it decides to bid. To control what she's willing to pay per interaction, she needs to provide the system with a maximum cost-per-click limit.

To control what she's willing to pay per interaction, she needs to provide the system with a maximum cost-per-click limit.

Which bidding strategy should someone consider using for a visibility campaign goal? Use Maximize conversions for a visibility campaign. Use Enhanced cost-per-click (ECPC) for a visibility campaign. Use Maximize clicks for a visibility campaign. Use Target impression share for a visibility campaign.

Use Target impression share for a visibility campaign.

After implementing Smart Bidding and broad match, what are three recommended campaign best practices to follow? Choose three. Select 3 Correct Responses Use responsive search ads, including all relevant assets. Make sure headlines and website landing pages reflect the queries being targeted in your campaigns. Use cross-device reporting to ensure you're able to identify a user across different environments including web and mobile apps. Ensure you've set the right targets for your business goals. Use data-driven attribution models and ensure budgets are able to capture increased conversions. Be sure to review your ad policies to confirm that your ads are compliant and to prevent any disapprovals. Organize your ad groups by a common theme. For example: Types of products or services.

Use responsive search ads, including all relevant assets. Make sure headlines and website landing pages reflect the queries being targeted in your campaigns. Ensure you've set the right targets for your business goals. Use data-driven attribution models and ensure budgets are able to capture increased conversions. Organize your ad groups by a common theme. For example: Types of products or services.

Denise is seeking a way to rapidly identify available opportunities that improve the performance of her Search campaign. Which of these resources could help her achieve her goal? Using the Locations Report Using auction insights Using the search terms Report Using optimization score

Using optimization score

Which responsive search ads best practice should a company keep in mind if they're looking to create responsive search ads for an upcoming seasonal promotion? Repeating the same or similar phrases across the ad Directing the final URL to the company's "About" page so that the customers can find out more about the organization Writing the minimum amount of headlines required to test which are the best-performing Using the best-performing headlines and descriptions from their relevant expanded text ads

Using the best-performing headlines and descriptions from their relevant expanded text ads

How does value-based bidding work? Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest target impression share possible, by bidding for conversions that drive business objectives. Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest click-through rate possible, by bidding for conversions that drive business objectives. Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest conversion value possible, by bidding for conversions that drive business objectives. Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest impressions possible, by bidding for conversions that drive business objectives.

Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest conversion value possible, by bidding for conversions that drive business objectives.

You're on a marketing team that wants to implement a value-based Smart Bidding strategy. Which two options could you choose from? Select two. Select 2 Correct Responses You can choose Target impression share. You can choose Maximize conversion value. You can choose Manual CPC. You can choose Maximize conversion value with target ROAS.

You can choose Maximize conversion value. You can choose Maximize conversion value with target ROAS.

You've noticed that one of your ads isn't performing as well as you'd like. Which action can you take to help improve the ad's expected clickthrough rate? You can optimize your website for mobile devices. You can experiment with various calls to action. You can add negative keywords to enhance targeting. You can send traffic to the correct landing page.

You can experiment with various calls to action.

In broad match campaigns, to help analyze conversion data, which method can you use to successfully implement and test broad match? You can use conversion tracking in Google Ads to track the number of conversions that are generated by your broad match keywords. You can use the Keyword Planner to find new keywords that are relevant to your business and your target audience. You can use One-Click Experiment Apply, after implementing broad match keywords, which creates an experiment automatically, following all best practices. You can use the keyword match types feature in Google Ads to see how your broad match keywords are being matched.

You can use One-Click Experiment Apply, after implementing broad match keywords, which creates an experiment automatically, following all best practices.

When it comes to managing multiple Google Ads accounts for a marketing agency, which two ways could you review and implement recommendations for those accounts? Choose two. Select 2 Correct Responses You could use the Recommendations page to evaluate your clients' campaign performance vs. similar campaigns. You could visit the Recommendations page for each client's Google Ads accounts. You could navigate to the Recommendations page for your Google Ads Manager Account. You could contact your clients to obtain a summary of Recommendations for their accounts.

You could visit the Recommendations page for each client's Google Ads accounts. You could navigate to the Recommendations page for your Google Ads Manager Account.

Which two items are needed when you're developing a manually created asset? Choose two. Select 2 Correct Responses You need a sitelink. You need a description. You need a headline. You need business information.

You need a description. You need a headline.

If you're a marketer who wants to reu would select the Dismissed filter, then select Un-dismvisit a dismissed recommendation, which action would you take? You would look for recommendations that are similar to the dismissed item. You would search Google Help Center for tips on dismissed recommendations. You would select the Dismissed filter, then select Un-dismiss. You would wait until the dismissed recommendation resurfaces.

You would select the Dismissed filter, then select Un-dismiss.

Which Smart Bidding strategy would you use if you had a set campaign budget to spend on maximizing your lead acquisitions - without focusing on cost-per-action or ROI targets? You would use Maximize conversion value. You would use Maximize conversions. You would use Enhanced CPC. You would use Target impression share.

You would use Maximize conversions.

What's one advantage of using Smart Bidding with broad match? Your landing pages determine which auctions to compete in so that you only end up competing in the right auctions, at the right bid, for the right user. Your ad group name determines which auctions to compete in so that you only end up competing in the right auctions, at the right bid, for the right user. Your budget determines which auctions to compete in, ensuring that you're only competing in the right auctions, at the right bid, for the right user. Your access to contextual signals at auction time helps you only compete in the right auctions, at the right bid, for the right user.

Your access to contextual signals at auction time helps you only compete in the right auctions, at the right bid, for the right user.