Search Test - MARK 4650 UGA

Affinity audience

A golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google maps. Which type of search audience solution would best reach this individual?

Broad

Barbara's boss has asked her to use Google ads to reach as many as possible for terms around the services their business offers. Which keywords match type would help Barbara reach the most search queries that potential clients are using?

an investment of $9,600 to generate 1,600 conversions with a CPA of $6

Ben is currently managing a campaign that has a total investment of $7000, generates 1400 conversions, and has a CPA (cost per acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he's willing to increase his CPA and campaign investment.

Her business will have a competitive presence with similar businesses during searches.

Bernadette's in charge of marketing a new product in a highly competitive segment. She's planning to launch a Google Search campaign as part of her overall strategy. What value can be recognized by launching a google search campaign?

by providing users with relevant information up front

Silly sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They're interested in trying ad extensions to see if they can increase the number of qualified leads they receive. in what way can ad extensions assist companies such as silly sayings in generating more qualified leads?

<15 headlines

Someone has been tasked with increasing the relevance of her company's ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance. How many headlines can this person include in a single responsive search ad?

1. forecasting is powered by billions of google searches 2. leverages machine learning for forecasting

Google ad's performance planner helps rebecca accomplish the task of planning her company's online advertising budget on a monthly basis. What are two advantages of performance planning?

content and formatting

Google ads reviews saved text ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?

With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms

John's company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company's website. What are two ways that responsive search ads could help John's company reach more potential customers?

ad scheduling

John's plumbing prides itself on excellent customer service, especially during after hours service calls. they want to connect with people who need emergency plumbing services in the middle of the night. which criteria should john's plumbing configure to meet his goal?

Her business can have a presence at the exact moment someone is searching for the kinds of products she offers, Her business can show up on search results when businesses similar to hers are showing up

Linda recognizes that a google search campaign could bring significant value to her ecommerce business. Which 2 solutions can linda achieve via a google search campaign?

Her business will have a competitive presence with similar businesses during searches

Lisa sells kitchen furniture through her website. While her sales are stable, she's concerned that they're not keeping pace with those of other online furniture stores.

Exact match type

Michelle recentle launched a new product called wonder boots. The brand has already become well-known in her industry. She wants to attract more traffic via google ads but only for searches that are solely for her product name. Which keyword match type should Michelle use to attract traffic strictly for searches for the wonder boots product name?

because given the dynamic nature of google's auctions, the appropriate bid can often be a moving target that's challenging to reach at scale when using manual bidding

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

Default bid amount, Keyword list

Your client, Vince Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website.

You can set your own budget and change it at any time

Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with.

1. a green boat paddle 2. travel on a paddle ship

a water sports company specializes in custom made water crafts and accessories. their marketing manager decides to use the broad match keyword, "boat". the manager then adds "paddle" as a broad match modifier. Which two searches may prompt the marketing manager's ad?

auction time bidding

algorithmically helps set the appropriate bid for each and every auction

machine learning

alleviates the strain on marketing resources by automating more manual tasks

call extensions

allowing mobile users to directly call a business

the campaign score has 60% headroom to improve

an advertising executive takes over a google search ads campaign. on his google ads recommendations page he notes that the campaign's optimization score is a 40%. what does this score indicate?

highlight key information and unique selling points of a business

asam is learning about google ads search. he wants to know why a marketer might use callout extensions. for which activity are callout extensions beneficial?

the ads will appear if search terms contain at least all three of the keywords or variations of those terms

bob decides to use broad match modifier in his search ads campaign with the keywords 'television', 'accessible', and 'voice'. which benefit does broad match modifier give bob's search ads campaign?

key aspects of his campaigns, including statistics, settings and industry trends

brains manages his company's google search ad campaign. he regularly reviews the optimization score to make sure the campaign is as effective as possible. what is brian's optimization score based upon?

structured snippet extensions

describing features of a specific product or range of products or services offered by the business before users click on the ad

sitelink extensions

directing users to specific pages of a website

1. include 3 to 5 ads, and at least three extensions in each ad group 2. optimize the campaign ad rotation for clicks or conversion actions

francis wants to increas his google ads skills and optimize results for his clients. What two best practices should he adopt?

27

go look at question 27/50

relevance, control and results

google ads was designed to help businesses achieve online success. to accomplish this, google ads was built on three core principles

callout extensions

highlighting value-adding attributes of the business, products, or services to users

someone who is in the mindset to buy

in-market audiences allow the opportunity to specifically identify what kind of user?

depth of signals used/cross analysis

intregrates a large variety of signals and considers new ones to evaluate user intent

create a helpful, relevant landing page

jerry's managing a google search campaign and would like to improve the position in which his ads appear. He's increased his bids, but his ad still isn't showing at the top of search results. What else might be do to improve his ad rank?

his ads won't be shown to users searching for the uncarried

jimmy sells televeisions on his website. he notices he's getting traffic from searches for a brand he doesn't carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy's advertising campaign?

extends her reach to additional sites

laverne created her first google search campaign for her yoga school. she selects the google search network and by default, google search partners. what benefit will she gain by appearing on google search partners?

recommendations are tailors to the specific account

leo is in charge of advertising for the clothing lines of a large manufacturer. he uses his google ads recommendations page to help him evaluate his search ads campaigns. which feature makes the optimization recommendation valuable for leo?

the campaign type chosen will determine where her ads appear and the format of the ads

lola is in the process of selecting a campaign type to suit her business objectives. why is it important that she consider business objectives before choosing her campaign type?

at least one of his keywords

mario owns a store that sells skateboard equipment. mario understands that people are most likely to notice his headline text in a text ad. What should mario include in his headline?

shopping

marisol manages the online advertising campaigns for a chain of toy stores with both physical and online presence. which google ads campaign should marisol use to show images of their products, advertise their company's online and local inventories of toys, and boost traffic to their website and local toy stores?

Maximize clicks

marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. which bidding strategy has the potential to meet marta's needs?

displayed ads are relevant to a potential customer's google search

someone wants to use a google search ads campaign to capture the attention of customers searching for camping equipment online. what's a key benefit of a well managed google search ads campaign?

time saved

tailors bids to each user's unique context, using relevant singals present at auction time

keyword lists can be automatically created based on website offerings

trina sells dolls and accessories, and doesn't have much time to update her search campaigns with her ever changing inventory. How can dynamic search ads help trina?

seller ratings extension

what ad extension is only available as a full automated ad extension?

Headline, URL, description

what are the three components of a text ad on the google search network that mary will need to know?

validation and simulation

what are two ways that performance planner can help reveal the possibilities across your google ads campaign?

ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or products

what does layering an affinity audience with a broad keyword targeting campaign help you do?

auctions fluctuate all the time

what is one of the reasons why an advertiser should consider using performance planner on a monthly basis?

they can help send the right message to the right customer with the right bid

what is the main benefit of using search audience solutions?

1000 users

what is the minimum numbers of users a remarketing list must have before being used with a remarketing list for search ads campaign

providing the right users with the right information at the right time

what's a key objective in delivering ad extensions?

as he types in his url, headline, and description, a preview of the mobile and desktop versions of his ads will appear

when creating an ad, how does greg know what it will look like to his potential customers?

to reach people who have already engaged with your website in the past

when should you use remarketing lists for search ads?

reach the right user with the right message at the right time

which of the following goals can you achieve for your marketing campaign by using automated bidding?

email address and mailing address

which user data can be uploaded when creating a customer match strategy?

youtube

with similar audiences, which google product is included when finding new people with similar profiles?

landing pages from standard ad grousp

yan ants to attract customers specifically searching on google for time-b-gone, his company's unique office support product. his marketing consultant suggests using dynamic search ads, and knows yan will need to start with a simple approach. for vendors like yan, what's the simplest method for using dynamic search ads?

adding more specifics to the ad

you are working to improve the quality score of a google search ad by increasing your eCTR. your goal is to have more users click on the ad and ultimately visit your website. what might increase the number of clicks your ad receive?

1. selecting distinct geographic areas 2. selecting only relevant languages in campaign setup

you want to increase the relevance of a google search ad so its more meaningful to potential customers and provides value added information to their searches. What are two actions that might improve the relevance of your ad?

raising the bid amount

you're trying to improve an ad's perceived quality so it performs better during an ad auction. what change would have the least positive impact to ad's quality?

google ads give you control over your budget

you've been tasked with marketing a new line of plumbing services, but you have a set budget you can't exceed. why is google ads a viable option?

1. default bid amount 2. keyword list

your client wants to increase downloads of their popular recipe printouts. you suggest they creat ead groups based on the cooking categories that appear on their website. what will they need to create in their first google search ad group?

Page feeds

Which dynamic search ads option allows an advertiser to group web pages under custom labels?

Target impressions share

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn't have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?

Budgets and Bids

Using the performance planner on a monthly basis allows you to optimize which two aspects of an account?

Making the right bids when certain groups of people are searching for your product or services, Reaching different audience segments with unique messaging that is highly relevant to them

What are two main benefits of using Search Audience solutions?

Campaign level Target CPA

What can the performance planner recommend?

set a specific target CPA (cost per acquisition)

What is a valid recommendation that the performance planner can provide?

headline component

What search network text ad component provides up to three fields of 30 characters each?

short, specific snippets of text that highlight value-adding attributes

What's an accurate description of callout extensions?

Gives users specific information about what you're offering, before they visit your website

What's the primary benefits of using structured snippet extensions in your ads?