Second Exam for Intro to Sport Management
What act was passed in 1990 to help people with disabilities?
Americans with Disabilities Act
Define what a sponsorship is and give an example of one in sports.
An agreement between a sport organization and where the corporations pays a fee. Formula 1 teams like Mercedes-AMG Petronas F1 Team have sponsors like Petronas and INEOS.
A generic document that uses standard language and a fill-in-the-blank format to outline expectations between parties is called a ____________.
boilerplate
Which of the following is not part of branding?
brand interest
Is the process of using a name, design, symbol, logo, or any combination of these elements to help differentiate a sport product from the competition
branding
Name at least 2 things you need to address with regard to facility scheduling.
1. need to have policies in place for the reservation process (who on your staff will do the scheduling, how far in advance should be made, etc.) 2. Need to have priorities in place based on the mission of your organization and your philosophy 3. Try to schedule as many events as possible within the boundaries of what your resources will allow 4. Need to decide if you need a software scheduling program.
How much was spent to build SoFi stadium in Los Angeles?
5 billion
When a sport organization develops a pricing strategy and analyzes the costs involved in producing the product, it is taking into account which factor?
Company
The only type of emergency that sport facility and event managers need to prepare for are weather emergencies such as tornadoes and earthquakes
False
When addressing the sale of alcohol at a sports facility you should always sell every type of alcohol for a very low price so that more people are drinking; this means that the crowd will be noisy, and it will enhance the fan experience for all
False
When scheduling events for a facility, a manager should never say "no" to an event; you should always say "yes" when an organization is interested in renting or using your facility so you can make more money
False
Which of the following was one of the things we discussed with regard to the building of SoFi stadium
Having to building the facility 100 feet into the ground to avoid the traffic patterns of LAX airport, building the facility so that it can withstand earthquakes due to it being located adjacent to two fault lines, building the facility to represent the Southern California lifestyle
Which element of the marketing mix is the most visible and flexible?
Price
With regard to facility management, what does RFP stand for?
Request for proposals
What does SWOT stand for?
Strengths, Weakness, Opportunities, Threats
Effective signage is a component of crowd control.
True
It is very important to train facility and event staff on how to deal with crowd control and emergency or evacuation procedures to ensure the safety of all those who are using the building
True
The trend for sports facilities at the collegiate level is to renovate old facilities, not build new
True
Name at least 3 types of emergencies a facility needs to prepare for
Weather, Fire, Medical
Which of the following is not part of developing a pricing strategy?
class equity
When a sport organization develops a pricing strategy and analyzes laws pertaining to government regulations and the economic situation, it is taking into account which factor?
climate
Before beginning any type of marketing campaign, it is important to:
conduct market research
Name at least 3 policies you may choose to implement regarding alcohol
designated driver, limiting amount, and cutting off time to get alcohol
Players, owners, and team management are __________ factors that affect the market climate.
internal
According to the textbook, what type of facility would a softball complex be classified as?
single purpose
Which of the following is true with regard to market segmentation?
it includes the categorizing, of consumers using demographics and psychographics, it's a process where marketers take a diverse population and separate them into similar groups, it is the process of grouping and selecting the right consumers for your product
One of the most important roles in sport marketing is carrying out the ... of an organization
mission
What type of sports facility has become the most popular to build at this point in time?
multipurpose
What type of sports facility is being built most often at this point in time?
multipurpose facilities
Subcontracting management services to an independent contractor is called
outsourcing
The Hillsborough stadium disaster was due to which of the following issues?
overcrowding in the stadium room only sections
Because sport is __________, marketers often sell items such as T-shirts that serve as lasting reminders of the overall sport experience.
perishable
Which of the following is not one of the four P's of the marketing mix?
planning
Moving from public to private management is called .........
privatization
The process of communicating a desired image and educating and informing a target audience describes which of the following "P's" of the marketing mix?
promotion
A consumer's attitudes, interests, and lifestyles are referred to as
psychographics
During our discussion of the building of the Qubein Arena, which of the following was the first step in the process?
research phase
What type of seating assures spectators a specific seat, in a specific row, in a specific section at the event?
reserved seating
When staging the event, managers should use which of the following tools to help with the event planning process?
run sheets, floor plans, and floor diagrams
Giveaways, coupons, and free samples are examples of
sales promotions
Which of the following is not a unique aspect of sport marketing?
sport is tangible
What does the "S" stand for in a SWOT analysis?
strengths
What does the "T" stand for in a SWOT analysis?
threats
What is the purpose of a SWOT analysis?
to assess and project the market climate and conditions
A document that details all the requirements for an event is called a
work order
