Second Exam for Intro to Sport Management

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What act was passed in 1990 to help people with disabilities?

Americans with Disabilities Act

Define what a sponsorship is and give an example of one in sports.

An agreement between a sport organization and where the corporations pays a fee. Formula 1 teams like Mercedes-AMG Petronas F1 Team have sponsors like Petronas and INEOS.

A generic document that uses standard language and a fill-in-the-blank format to outline expectations between parties is called a ____________.

boilerplate

Which of the following is not part of branding?

brand interest

Is the process of using a name, design, symbol, logo, or any combination of these elements to help differentiate a sport product from the competition

branding

Name at least 2 things you need to address with regard to facility scheduling.

1. need to have policies in place for the reservation process (who on your staff will do the scheduling, how far in advance should be made, etc.) 2. Need to have priorities in place based on the mission of your organization and your philosophy 3. Try to schedule as many events as possible within the boundaries of what your resources will allow 4. Need to decide if you need a software scheduling program.

How much was spent to build SoFi stadium in Los Angeles?

5 billion

When a sport organization develops a pricing strategy and analyzes the costs involved in producing the product, it is taking into account which factor?

Company

The only type of emergency that sport facility and event managers need to prepare for are weather emergencies such as tornadoes and earthquakes

False

When addressing the sale of alcohol at a sports facility you should always sell every type of alcohol for a very low price so that more people are drinking; this means that the crowd will be noisy, and it will enhance the fan experience for all

False

When scheduling events for a facility, a manager should never say "no" to an event; you should always say "yes" when an organization is interested in renting or using your facility so you can make more money

False

Which of the following was one of the things we discussed with regard to the building of SoFi stadium

Having to building the facility 100 feet into the ground to avoid the traffic patterns of LAX airport, building the facility so that it can withstand earthquakes due to it being located adjacent to two fault lines, building the facility to represent the Southern California lifestyle

Which element of the marketing mix is the most visible and flexible?

Price

With regard to facility management, what does RFP stand for?

Request for proposals

What does SWOT stand for?

Strengths, Weakness, Opportunities, Threats

Effective signage is a component of crowd control.

True

It is very important to train facility and event staff on how to deal with crowd control and emergency or evacuation procedures to ensure the safety of all those who are using the building

True

The trend for sports facilities at the collegiate level is to renovate old facilities, not build new

True

Name at least 3 types of emergencies a facility needs to prepare for

Weather, Fire, Medical

Which of the following is not part of developing a pricing strategy?

class equity

When a sport organization develops a pricing strategy and analyzes laws pertaining to government regulations and the economic situation, it is taking into account which factor?

climate

Before beginning any type of marketing campaign, it is important to:

conduct market research

Name at least 3 policies you may choose to implement regarding alcohol

designated driver, limiting amount, and cutting off time to get alcohol

Players, owners, and team management are __________ factors that affect the market climate.

internal

According to the textbook, what type of facility would a softball complex be classified as?

single purpose

Which of the following is true with regard to market segmentation?

it includes the categorizing, of consumers using demographics and psychographics, it's a process where marketers take a diverse population and separate them into similar groups, it is the process of grouping and selecting the right consumers for your product

One of the most important roles in sport marketing is carrying out the ... of an organization

mission

What type of sports facility has become the most popular to build at this point in time?

multipurpose

What type of sports facility is being built most often at this point in time?

multipurpose facilities

Subcontracting management services to an independent contractor is called

outsourcing

The Hillsborough stadium disaster was due to which of the following issues?

overcrowding in the stadium room only sections

Because sport is __________, marketers often sell items such as T-shirts that serve as lasting reminders of the overall sport experience.

perishable

Which of the following is not one of the four P's of the marketing mix?

planning

Moving from public to private management is called .........

privatization

The process of communicating a desired image and educating and informing a target audience describes which of the following "P's" of the marketing mix?

promotion

A consumer's attitudes, interests, and lifestyles are referred to as

psychographics

During our discussion of the building of the Qubein Arena, which of the following was the first step in the process?

research phase

What type of seating assures spectators a specific seat, in a specific row, in a specific section at the event?

reserved seating

When staging the event, managers should use which of the following tools to help with the event planning process?

run sheets, floor plans, and floor diagrams

Giveaways, coupons, and free samples are examples of

sales promotions

Which of the following is not a unique aspect of sport marketing?

sport is tangible

What does the "S" stand for in a SWOT analysis?

strengths

What does the "T" stand for in a SWOT analysis?

threats

What is the purpose of a SWOT analysis?

to assess and project the market climate and conditions

A document that details all the requirements for an event is called a

work order


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