Selling Genuine Nissan Accesories

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XTRONIC CVT in US :

03 Murano

First lithium ion battery EV

1997 : prairie joy

Showroom accessory displays

3 dimensional display board highlighting most popular accessories at our dealership

Pike car

4 limited edition cars Nissan offered in Japan in the late 80's & 90's; intended to represent spearhead of new approach: adapting design and marketing strategies from other industries

Percentage of sales made to customers purchasing pre-installed accessories ?

60%-70%

Accessories/Related products being sold by other retailers ?

86%

Fog lights

Adds style & increased visibility in foggy conditions ; integrated into front bumper, operate using fog light switch on dash panel; low, wide projection

Remote engine start

Allow vehicle to run for 10 mins with normal use, up to 20 mins w/extended time feature; press start button to activate; apply brakes & press ignition switch when ready to drive

ABS

Anti-lock Braking System

External ground lightening

Brightens area beneath and around vehicle; illuminated when fob is pressed or doors opened; fades in and out w/dome light

LIGHTING

Combine elevated style w/functionality; illuminated kick plates, interior accent lighting, exterior ground lighting, fog lights, illuminated ash cup & illuminated grille emblem.

CVT

Continuously variable transmission (1992)

WARRANTY : genuine Nissan accessories

Covered by new vehicle limited warranty; covered by balance of the 3 year/36000 mile warranty OR 12 month/12000 mile warranty, WHICHEVER IS GREATER

TESTED : genuine Nissan accessories

Designed specifically for Nissan & undergo extensive testing

PROTECTION

Designed to help maintain appearance of vehicle despite driving conditions ; floor mats, splash guards, trunk/cargo area protectors, hood protectors, bed liners, still plates and impact sensors

DOHC

Double overhead cam (1969)

EV

Electric vehicle (1947 : Japan)

STYLING

Enhancement of appearance of vehicle; body side moldings, spoilers, chrome side mirror covers, license plate frames, valve stem caps, alloy wheels, exterior chrome accents, front chin aero deflectors & graphic kits

UTILITY

Expand vehicles capacity and functionality; trunk/cargo area organizers, frameless rear view mirror w/universal remote, rear USB charger ports, remote engine starter systems, roof rail crossbars, bed extenders, toolboxes, trunk kits, running boards & towing accessories.

What are 4 basic types of trailer hitches.

Fixed-ball Mount, receiver, bed-mount & weight-distributing

Titan box

For tools/storage built into truck bed liner; easily removable & lockable.

Dealer-installed

Gives customers opportunity to customize vehicle they purchased from dealer inventory. Can increase customer satisfaction bc they can see the "before & after" *SELLING TIP* : revenue generated from accessory sell can be split between the sales, parts & service departments, so there's more opportunities to make more money.

Point of purchase (POP) materials

Help promote accessory sales; posters, pamphlet etc

Nissan parts & accessories online

Help support internet sales of general Nissan replacement parts, accessories & merchandise to consumers & independent repair facilities.

AFFORDABLE : genuine Nissan accessories

Included in vehicle financing; making them affordable; available for only a few extra $/month: typically gives customers lower interest rate

Key events in Nissan History

Japans 1st mass production plant ;

Electronics tailgate lock actuator

Lock w/auto door locks; fob control

Dealer accessories catalog

Most comprehensive listing of all available accessories for every Nissan model

Retractable rear cargo cover

Mounts and operates easily; keeps items from view

Point out all installed accessories during what ?

New vehicle/ service walk around presentation

NIM

Nissan Intelligent Mobility: our brand differentiator

Impact sensor

No direct driver interaction; quick chirp of horn for small impact; full alarm for attempted wheel theft/break in detected; audible alert on startup if impact detected while driver was away.

CONVENIENT: genuine Nissan accessories

One stop convenience; meeting a range of customer interests; extensive inventory & ability to display and demonstrate accessories

Spotlight accessories sheets

Present top accessory features by model as well as comprehensive list of all available accessories.

SEMA

Specialty Equipment Market Association

Accessories available on vehicle

Spotlight accessories sheet for specific availability

Nissan Intelligent Mobility

Transforms our cars into a more responsive partner by redefining how they're driven, powered and integrated into society

Factory installed

Vehicle equipment that is installed by the manufacturer *SELLING TIP* : look for opportunity to recommend upgrades accessories from those that have been factory installed w/additional dealer-installed accessories that complement those already on vehicle.


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