Selling Genuine Nissan Accesories
XTRONIC CVT in US :
03 Murano
First lithium ion battery EV
1997 : prairie joy
Showroom accessory displays
3 dimensional display board highlighting most popular accessories at our dealership
Pike car
4 limited edition cars Nissan offered in Japan in the late 80's & 90's; intended to represent spearhead of new approach: adapting design and marketing strategies from other industries
Percentage of sales made to customers purchasing pre-installed accessories ?
60%-70%
Accessories/Related products being sold by other retailers ?
86%
Fog lights
Adds style & increased visibility in foggy conditions ; integrated into front bumper, operate using fog light switch on dash panel; low, wide projection
Remote engine start
Allow vehicle to run for 10 mins with normal use, up to 20 mins w/extended time feature; press start button to activate; apply brakes & press ignition switch when ready to drive
ABS
Anti-lock Braking System
External ground lightening
Brightens area beneath and around vehicle; illuminated when fob is pressed or doors opened; fades in and out w/dome light
LIGHTING
Combine elevated style w/functionality; illuminated kick plates, interior accent lighting, exterior ground lighting, fog lights, illuminated ash cup & illuminated grille emblem.
CVT
Continuously variable transmission (1992)
WARRANTY : genuine Nissan accessories
Covered by new vehicle limited warranty; covered by balance of the 3 year/36000 mile warranty OR 12 month/12000 mile warranty, WHICHEVER IS GREATER
TESTED : genuine Nissan accessories
Designed specifically for Nissan & undergo extensive testing
PROTECTION
Designed to help maintain appearance of vehicle despite driving conditions ; floor mats, splash guards, trunk/cargo area protectors, hood protectors, bed liners, still plates and impact sensors
DOHC
Double overhead cam (1969)
EV
Electric vehicle (1947 : Japan)
STYLING
Enhancement of appearance of vehicle; body side moldings, spoilers, chrome side mirror covers, license plate frames, valve stem caps, alloy wheels, exterior chrome accents, front chin aero deflectors & graphic kits
UTILITY
Expand vehicles capacity and functionality; trunk/cargo area organizers, frameless rear view mirror w/universal remote, rear USB charger ports, remote engine starter systems, roof rail crossbars, bed extenders, toolboxes, trunk kits, running boards & towing accessories.
What are 4 basic types of trailer hitches.
Fixed-ball Mount, receiver, bed-mount & weight-distributing
Titan box
For tools/storage built into truck bed liner; easily removable & lockable.
Dealer-installed
Gives customers opportunity to customize vehicle they purchased from dealer inventory. Can increase customer satisfaction bc they can see the "before & after" *SELLING TIP* : revenue generated from accessory sell can be split between the sales, parts & service departments, so there's more opportunities to make more money.
Point of purchase (POP) materials
Help promote accessory sales; posters, pamphlet etc
Nissan parts & accessories online
Help support internet sales of general Nissan replacement parts, accessories & merchandise to consumers & independent repair facilities.
AFFORDABLE : genuine Nissan accessories
Included in vehicle financing; making them affordable; available for only a few extra $/month: typically gives customers lower interest rate
Key events in Nissan History
Japans 1st mass production plant ;
Electronics tailgate lock actuator
Lock w/auto door locks; fob control
Dealer accessories catalog
Most comprehensive listing of all available accessories for every Nissan model
Retractable rear cargo cover
Mounts and operates easily; keeps items from view
Point out all installed accessories during what ?
New vehicle/ service walk around presentation
NIM
Nissan Intelligent Mobility: our brand differentiator
Impact sensor
No direct driver interaction; quick chirp of horn for small impact; full alarm for attempted wheel theft/break in detected; audible alert on startup if impact detected while driver was away.
CONVENIENT: genuine Nissan accessories
One stop convenience; meeting a range of customer interests; extensive inventory & ability to display and demonstrate accessories
Spotlight accessories sheets
Present top accessory features by model as well as comprehensive list of all available accessories.
SEMA
Specialty Equipment Market Association
Accessories available on vehicle
Spotlight accessories sheet for specific availability
Nissan Intelligent Mobility
Transforms our cars into a more responsive partner by redefining how they're driven, powered and integrated into society
Factory installed
Vehicle equipment that is installed by the manufacturer *SELLING TIP* : look for opportunity to recommend upgrades accessories from those that have been factory installed w/additional dealer-installed accessories that complement those already on vehicle.