Social Media Marketing Campaigns: Implementation

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39 percent

how much more engagement a Facebook post gets when a photo is attached

Pinterest

platform that can be used as a visual book which helps users search and save photos, short videos, and creative ideas

YouTube

best platform to share tutorials explaining how a product works

Snapchat

only allows 10 seconds for a user to view a photo

Call-to-action hashtag

Coca-Cola's #ShareACoke campaign is an example of this type of hashtag

Real time marketing

KitKat's tweet "We don't bend, we break" is an example of this social media marketing strategy

Posting a new product on Pinterest

NOT an example of utilizing real time marketing

Brand hashtag

Nike's #JustDoIt campaign is an example of this type of hashtag

Chat hashtag

The hashtag #Agchat, which discusses agricultural topics, is an example of this type of hashtag

60 percent

how much more likely a Twitter follower will recommend a business than a Facebook "liker"

81 percent

percent of Pinterest users that are women

30 percent

percentage of Twitter users that are under 50 years old

87 percent

percentage of Twitter users that say what they saw on Twitter influenced their movie choice in the cinema

LinkedIn

platform that is the world's largest professional social network

Instagram

reached 100 million users twice as fast as Facebook did

Real time marketing

term that defines delivering the right message to the target audience during crucial moments

Cross platform promotion

term that defines reaching a target audience at various times across several social media channels

Pinterest

the best platform to share an image of a product

LinkedIn

the best platform to share insights of industry trends

Content-related hashtags

type of hashtags that are tagged words which relate to a posts content and serve as a way of optimizing content for searching


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