Social Media Marketing Fall Semester Final Exam Review

Mobile apps are a great tool to engage with customers on the go. What is one of the major benefits of a mobile app over a website?

Apps allow you to send push notifications

Local directories are a great tool for getting noticed locally online. What would be the first step in using a directory?

Create a listing

What's the biggest challenge for most businesses when going online?

Developing a plan

Using social media for business purposes can be very different to running personal profiles. If you are looking to attract people to your social network, what tone of voice should you consider?

Engaging and inviting

Which of the following would be described as a good business goal to set for your social media campaigns?

Increase audience engagement

What is the most important thing to consider when optimising a search engine marketing campaign?

Increasing the relevance of the keywords, ads, and landing page

When looking to advertise your business to mobile users, social media advertising can be really effective because...

It allows you to target people based on their likes and interests

When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?

It can identify how your offering is different in comparison to your competitors

Which of the following is a core benefit that content marketing can bring to a business's online presence?

It can improve sales by directing more traffic to your website

Mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn't what?

Optimised for different devices

When looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly?

Paid advertising

Why is it important to reach customers on their mobiles when advertising locally?

People use their phones while they are on the go

How would you classify the content distribution channel that uses influencer and outreach marketing to increase a brand's reach?

Published

How can you attract social media users to share your video content online?

Tag them in posts

When designing content as part of your content marketing strategy, what does the "think" stage represent in the "see, think do, care" framework?

The consideration phase, when customers start to research potential products to buy

When it comes to mobile, how would you define usability?

The visitor's experience on your site

When looking to advertise a new business online, what is one of the major benefits of display ads?

They can come in many different formats

When it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you?

Use online analytics tools to measure engagement

When designing mobile advertising campaigns, what is a best practice to identify which keyowrds to target?

Use the Google Keyword research tool or Bing Keyword research tool

What type of tool can be used to monitor and evaluate your social media audience's actions on your website?

Website analytic tools

When looking to promote your products and services locally, whatt are the benefits of using search engine ads?

You can get target ads to a specific geographic area

Why is social media a great tool for your business to build trust and engagement with your audience?

You can share honest reviews about your product or service

What are the benefits of using social media when looking to advertise your business locally?

You can target ads to a specific local audience

Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?

Your audience's interests

There are lots of social media platforms out there, but what is a benefit of using smaller, more niche social media platforms for your business?

Your content will be put in front of specific audiences