Social media Marketing hub spot

What did Simon Sinek recommend you do to get people to buy in to your products or ideas?

Explain to the customer why they need what you're selling

True or False? Responding to your audience directly can negatively impact your reputation.

False

True or False? You should develop your social media budget before you create your social media plan.

False

True or false? Buyer personas are primarily used for developing marketing campaigns.

False

True or false? Influencer marketing and user-generated content will help you bypass some social media platform rules to help you reach your audience.

False

True or false? Social selling is not an inbound way to conduct business.

False

True or false? When starting out, make sure you are engaging with customers on every single social media channel

False

True or false? Working with journalists and media personalities is just like working with other influencers.

False

True or false? 42% of B2B marketers believe they've proved that social media has an impact on their business.

False only 13%

What does "content curation" mean?

Gathering content that's relevant to a particular topic or area of interest and then sharing it with your audience with proper citations

Which of the below statements about social listening is true?

It gives you the opportunity to measure the performance of your social media.

Fill in the blank: _____ ads are designed to collect information like name and email address.

Lead

The following are all ways that social media monitoring can benefit your business, except:

Measuring the performance of your latest email marketing campaign

Why would you want to identify who your brand superfans are and reward them?

People are more likely to purchase a product if a friend or someone they admire mentions it in social media.

What is an employee advocacy program?

A social media program for all employees to take advantage of

What is a vanity metric?

A surface-level metric that doesn't correlate with your business success

What's a reason why working with influencers and encouraging user-generated content is important?

All of the Above General Data Protection Rules (GDPR) on privacy limit brand exposure People trust recommendations from individuals over brands Changing algorithms on the social platforms

What should you do if your competitor experiences a big, public blunder?

Be empathetic and helpful towards your competitor's customers.

Language like ____________ can help improve your clickthrough and conversion rates on social media because language makes the call-to-action seem more time sensitive, which can encourage instant action

"Today Only" or "Ends at Midnight"

When monitoring your competitors, take note of their wins, losses, reputation, differentiations, marketing tactics, relationships, alliances, and even their brand voice. These characteristics, and how they change over time, can be used to inform your______.

All of these things Content strategy Product roadmap Service offering

Social media listening can help

All parts of your organization do their job better

Which of the following steps is NOT one you need to think about when planning how to structure your social team?

Gather industry data to support your goal.

Your team is creating a social campaign for an upcoming product launch. Someone designs a great image for this social campaign that does a fantastic job of showcasing the product. How can your team optimize this image for the campaign?

Create multiple versions of the same image that comply with each social channel's ideal image dimensions

Let's say you conduct an audit of your existing social media content and find that on Twitter, posts with statistics get by far the most likes and retweets. What's the BEST way for you to use this knowledge to inform your future social content plan?

Plan to experiment with publishing more statistics to Twitter and perhaps investing time in doing more original research you can pull stats from and publish to Twitter and other channels.

Why is employee advocacy important to consider as a key area for organizations and brands?

Employees embody company culture and values, so are more trusted than official spokespeople.x

Which of the following social media advertising best practices will help you create social media ads designed to drive high engagement?

Experimenting with different types of ad content, like videos or GIFs.

True or false? People want to talk to people, not brands.

True

To be a part of the social conversation, you don't necessarily have to be the subject of it.

True: Use social media to join the conversation about the things you and your customers care about.

What's one reason why brands may fear encouraging user-generated content?

UGC comes directly from users, and content creation is out of the brand's control.

A social media audit will provide you value in all of the following areas EXCEPT:

You can negotiate rates with a social advertising vendor.

There are certain actions that need to be taken into consideration for a social media crisis. What's an action you should avoid?

Sending out promotional sponsored posts and tweets during a crisis

Why is social media an important part of inbound marketing?

Social media is a one-to-one medium you can use to market in a direct, human way.

In social media content, "tone" refers to:

The moods and attitudes of specific content pieces, which can change depending on the channel, the situation, and the audience

Why are animated .gifs useful on social media?

They can help you demonstrate complex concepts quickly

Why should you start planning the structure of your team by looking at business goals?

To help you determine what channels and content you'll need and the staffing to make it happen.

Why is developing community guidelines or "house rules" important?

To let your community know how you'll interact and keep civility within your channels

How are voice and tone related?

Tone is a subset of voice.

True or False? One in four consumers lose interest in a company if it doesn't use video on its social media channels.

True

True or false? Companies delivering customer service see an annual financial gain of 7.5%.

True

True or false? Competitor benchmarking is one leading indicator of revenue success.

True

True or false? Engaging with a customer one-to-one can help a business amplify their reach.

True

True or false? Follower count is often considered to be a vanity metric

True

True or false? It's possible to pay some influencers with a gift card.

True

The most important thing to keep in mind when measuring social ROI is:

Using the same metric that you use for other channels

Why should you include content curation in your social strategy?

all of the above Content curation on social saves time and money, it helps you build connections in your industry (which can expand your reach), and it helps you post a larger variety of content so your feeds are more diverse

Which of these tactics will help you foster more general social engagement?

all of the above being funny asking for reviews tagging starting a facebook group Use emojis

Before you post anything on social media, you should have a clear understanding of your _______.

buyer persona

Inbound is all about being ________-centric, not competitor-centric.

customer

True or false? Recruiters aren't going to be interested in your social media efforts, so there's no need to track metrics related to hiring in social media.

false

When you dig deeper into the development of your buyer persona, what type of information do you want to consider?

psychographics will provide you with valuable data that can differentiate your marketing from your competitors — and that's how you convert leads into customers and keep delighting your customers with your marketing.

Fill in the blank: In the _________ stage, a social media manager needs to be able to react quickly, compassionately, and with authority. They also have to integrate social media messages to the appropriate medium and audience.

response

Which KPI will executives be more responsive to?

return on investment (ROI)

Fill in the blank: A lookalike audience is made up of people who ______________.

share the characteristics of your existing audience

True or false? A crisis plan focuses on what to do when a crisis happens on social media.

true