Social Media Marketing Module 2 Exam
How long did it take the game Pokémon Go to reach 50 million people? 19 days 1 year 35 days 2 years
19 days
Which of the following is not one of the nine skills every social media manager must have? Strategic focus A degree in social media marketing Sales and customer service Good writing skills
A degree in social media marketing
What is a great way to become an active participant on LinkedIn and Twitter? All of the above Use visuals Post regular status updates Find and join LinkedIn groups Invite people to connect
All of the above
What is a personal vision? A picture of your true self in the future. It is who you want to be, what you want to do, how you want to feel, and with whom you want to associate yourself. All of these options. It helps you see into the future, as it is the framework for the process of creating your life. It includes all the important elements of your life and career.
All of these options.
What is user-generated content (UGC)? Any content created by a business for consumer use. Any digital content that is produced and shared by end users of an online service or website. Content that is available for all social media users to use. Any social media content available to the public online.
Any digital content that is produced and shared by end users of an online service or website.
Which are social media engagements? Comments Only Likes Only Clicks Only Likes + Comments + Shares + Clicks Likes + Comments
Likes + Comments + Shares + Clicks
Which of the following is not a benefit of social media advertising? Limited audience targeting Improved search engine rankings Greater reach Brand awareness
Limited audience targeting
Which of the following is not a benefit of social media marketing? Negative feedback Increased traffic Brand loyalty Increased exposure / brand awareness
Negative feedback
What is social media reach? Number of countries who have seen any activity from your social media account. Number of people who have seen any activity from your social media account. Number of people that follow a social media account. Number of people within a target market who have seen any activity from your social media account.
Number of people who have seen any activity from your social media account.
In a company SWOT analysis, which of the following are EXTERNAL? Weaknesses Strengths Opportunities Threats
Opportunities Threats
Which of the following are external, and help you foresee what you may be facing in the industry? Strengths and weaknesses Strengths and threats Weaknesses and opportunities Opportunities and threats
Opportunities and threats
What is the first step in a social media advertising strategy? Select platforms Select goals Select the budget Select the target market
Select goals
Which of the following should you NOT do on social media? Tag or post pictures and videos of people without their permission Spell check Treat people how you would want to be treated Build a reputation for honesty Be respectful and nice
Tag or post pictures and videos of people without their permission
What is social media listening? The process of monitoring consumers' spending habits. The process of monitoring the most popular followers. The process of monitoring the internet to determine what is being said about a particular brand, topic, or industry. The process of monitoring popular television shows.
The process of monitoring the internet to determine what is being said about a particular brand, topic, or industry.
What is earned media? What the public shares digitally and verbally about a brand. Advertisements. A marketing activity that is paid for. All of the channels a company owns.
What the public shares digitally and verbally about a brand.
A customer persona is _____. a representation of a customer's target market based on data collected on employees of the company. a representation of a company's target market based on data collected from existing and target customers. a representation of customer's target market based on data collected from existing customers only. a customer's personality.
a representation of a company's target market based on data collected from existing and target customers
The strongest Twitter bios usually contain _____. hashtags emojis industry targeted keywords links none of the above
industry targeted keywords
The "SMART framework" must be: smart, marketable, attainable, relevant, and time-based specific, measurable, attainable, relevant, and time-based specific, marketable, accessible, relevant, and time-based smart, measurable, available, relevant, and time-based
specific, measurable, attainable, relevant, and time-based
A social media content strategy is _____. a collection of the resources needed to create social media content. the planning, development, and management of social media content. how often and on what platforms social media content should be published. a schedule of all social media posts.
the planning, development, and management of social media content
Tuning is the continuous process fine tuning every post before it gets published. True False
False
If you are a student, how should you describe yourself in your LinkedIn headline? None of the above. As a student. How you want to be found by a potential employer. As a hard worker. With the internship or current job that you have.
How you want to be found by a potential employer.
What are values? A picture of your true self in the future. What intrigues and motivates you in determining how you want to spend your time. Core principles that give meaning to your life. The role you will play in making your vision happen.
Core principles that give meaning to your life
What is a way to plan, organize, and schedule all social media activities? Create a blog. Create a social media calendar. Set up an Instagram account. Create a list of hashtags.
Create a social media calendar.
Cost per thousand (CPM) measures how much it costs to reach 1,000 people. Which marketing channel has the most expensive CPM? Social media advertising Television Direct mail Radio
Direct mail
What was the 2015 Oxford Dictionary Word of the Year? Social media Emoji Face with Tears of Joy Emoji Facebook
Face with Tears of Joy Emoji
Which social media network is the most used for social media advertising? YouTube Instagram LinkedIn Facebook
What are personal brand attributes? None of the above. The words you would use to define your personality, or the value that you offer. What you most enjoy doing—in your personal life and work life. What makes you get out of bed at 6 a.m. on a Saturday morning. Projections of what you want to accomplish in life.
The words you would use to define your personality, or the value that you offer.
A social media distribution strategy determines the network and frequency of posts and content types that will be published on each network. True False
True
A social media marketing strategy outlines the strategies and tactics for how a company will incorporate social media into its business. True False
True
Consumers now regard social media as a more trustworthy source of information over traditional marketing communications. True False
True
You are 7 times more likely to be found on LinkedIn with a profile picture. True False
True
Which of the following is not an advantage of social media? Free to use Increases brand loyalty Unrealistic customer expectations Identify and reach target audience
Unrealistic customer expectations
What are passions? Specific objectives that you would like to achieve. What intrigues and motivates you in determining how you want to spend your time. All of the above. An action plan of what you want to accomplish in life. Core principles that give meaning to your life.
What intrigues and motivates you in determining how you want to spend your time.
