Social Media: Our Connected World Unit 6 Social Media and Marketing Part 1

What does YouTube Analytics offer to businesses marketing on the site?

A concrete way to both shape their digital strategy and track its success

Facebook Ads are

Customizable

Businesses can only advertise by placing ads before or after videos created by users; they cannot upload their own videos.

False

Companies are allowed to exceed the 140 character limit on Twitter.

False

Companies must pay a fee to have a Facebook Timeline.

False

Which feature allows companies to send tweets to customers and prospects in their local area?

Geographic targeting

Companies use Pinterest primarily for the purposes of

Increasing sales

What made social media the most transformative development in marketing thus far?

Its ability to connect customers with the company in real-time

In order to access discounts and promotions from a company's Facebook Timeline, you must first

Like the page

LinkedIn is most popular among businesses that market their products to

Other businesses

Businesses leveraging LinkedIn can establish themselves as thought leaders by

Participating in LinkedIn groups

Print media experienced a revival in 1981 as a result of what device?

Personal computer

Google AdWords was the first Pay-per-Click provider.

True

The first spam was sent by a law firm.

True

Social media marketing began in the mid

1990s