Social Psychology Chapters 5-7 Review
Androgynous
From andro (man) + gyn (woman)- thus mixing both masculine and feminine characteristics.
Attractiveness
Having qualities that appeal to an audience and can persuade them because of their appearance.
Gender role
A set of behavior expectations (norms) for males and females.
Obedience
Acting in accord with a direct order or command.
Channel of communication
Refers to the way the message is delivered.
Sex
Reproductive functions
Norms
Standards for accepted and expected behavior. Norms prescribe "proper" behavior. (In a different sense of the word, norms also describe what most others do- what is normal.)
Personal Space
The buffer zone we like to maintain around our bodies. Its size depends on our familiarity with whoever is near us.
Central rout to persuasion
The central route relies on solid arguments based on relevant facts and figures that get people to think about the issues.
Culture
The enduring behaviors, ideas, attitudes, and traditions shared by a large group of people transmitted from one generation to the next.
Natural Selection
The evolutionary process by which heritable traits that best enable organism to survive and repoduce in particular environments are passed to ensuing.
Cohesiveness
A "we feeling"; the extent to which members of a group are bound together, such as by attraction for one another.
Conformity
A change in behavior or belief as the result of real or imagined group pressure.
Sleeper effect
A delayed impact of message that occurs when an initially discounted message becomes effective as we remember the reason for discounting it.
Propaganda
A form of persuasion that we usually define as Bad
Education
A form of persuasion wecall good.
Reactance
A motive to protect or restore one's sense of freedom. It arises when someone threatens our freedom of action. ------When social pressure threatens one's sense of freedom, they often rebel.
Interaction
A relationship in which the effect of one factor (such as biology) depends on another factor (such as environment)
Cedibility
Believability. Percieved as both trustworthy and an expert.
Acceptance
Confomity that involves both acting and believing in accord with social pressure.
Normative influence
Conformity based on a person's desire to fulfill others' expectations, often to gain acceptance.
Informational influence
Conformity occuring when people accept evidence about reality provided by other people.
Compliance
Conformity that involves publicly acting in accord with an implied or explicit request while privately disagreeing.
Gender
In psychology, the characteristics, whether biological or socially influenced, by which people define male and female.
Recency effect
Information presented last sometimes has the most influence.
Primacy effect
Other things being equal information presented first usually has the most influence.
what are the "Big Five" personality demensions?
People being more or less stable, outgoing, open, agreeable, and conscientious.
Peripheral route to persuasion
The peripheral route provides cues that stimulate acceptance of the argument without much thinking.
Persuasion
The process by which a message induces change in belieds, attitudes, or behaviors.
Evolutionary Psychology
The study of the evolution of cognition and behavior using principles of natural selection.
empathy
The vicarious experience of another's feelings; putting oneself in another's shoes.
Asserting Uniqueness
We do not feel comfortable being too different from a group, but we do not want to appear to be the same as everyone else. We act in ways that preserve who we are and show our individuality.
When is confomity at it's highest?
When the group has three or more people and is unanimous, cohesive, and high status. It is also when the response is public and made without prior commitment.
inoculation
stimulating one to develop counterarguments that will then be available if and when a strong attack comes.