Sports Media Midterm

Writing negative stories can cost you _____

customers, pr, advertisments

Tieback

if needed, to talk about previous articles

Cost of media rights

is increasing

Old Model of Spots had _____ number of sports televised and a _____ awareness and popularity of players, coaches, teams, and the sport in gernal

limited, limted

ESPN

owns most of the major media rights to NBA, NFL, MLB, CFP, and four of the five power conference through at least 2021 - will be at least another decade before Fox can try to put a substantial dent in ESPN's head start

Broadcasting rights fees have been _______ across all sports as live events become increasingly valuable to advertisers

skyrocketing

What was Al Michael's famous call about the 1980 Olympic Hockey Team and what was special about the broadcast

"Do you believe in Miracles?!" - played on tape-delay on ABC on that Friday Evening

NFL Media Rights package

$6.5 Billion in 2014- more than nhl, mlb, nba combined

First sports broadcast on the radio

- 1921, boxing

Changes to Print Sports Reporting

-Advent of television/radio: becoming more hard-edged -Cut-backs, layoffs -transition from mass appeal to niche publications targeting specific audiences - elimination and death of longtime sports magazines -transition to online -new economic approaches (paywalls)

Print History

-Dominance from pre-1850 through 1970s (Sporting News, Sport, Sports Illustrated) -Newspapers and magazines -Each vary based on distribution time: Monthly, weekly, daily

Sports Radio

-Early dominance -challenge from TV -Growth of localism and sports talk radio -growth of satellite radio

National Sports TV

-Historical Dominance - Networks -Growth in technology and viewing options -explosion in rights fees -NFL games consistently beat other leagues in viewership numbers

Inverted Pyramid

-Most Important information or element -Summary of 5ws and H -Most important details -less important -least important -no conclusion

Superbowl Media Day

-Normally the Tuesday before Super Bowl - during the day - Considered Super Bowl Opening Night - Fans can sit in the stadium and watch; Music and Cheerleaders, Less about football and getting key quotes, more about the eccentric with props, costumes, etc.

Super Bowl 100

-Pop up stadiums, smaller stadiums less than 50,000, virtual technology involved

Agenda

-Recognize when you might have an agenda -watch for a conflict in interest -when picking your agenda, read the situation

Media Writing Distinctions

-Subject matter, purpose, audience, circumstances of the writing, hard and soft news, difference between news releases and new stories

Setting

-The setting of an interview will of often dictate the responses an interviewer receives -Deciding whether a setting is appropriate to ask certain questions can often be tricky for those in sport communication

Alternative to inverted pyramid

-Uses literary technique to emphasize the theme or news element -Incorporates the peg or tieback that explains news connection -Emphasis is on people

Search for new revenues for national sports televisions

-cable and satellite outlets -internet and live streaming -niche sports networks

Effects of the New Model

-growth of specific sports media such as Big 10 Network - Increase in subscription/pay content and audiences -Increase in interactivity between audiences, athletes and content providers -Athletes are choosing on their own terms how to utilize the media to make make major announcements -Growth of social media and online as new sports audience communities -Emergence of audience as content creators -Emergence of previously ignored audiences and events such as "X Games"

At the interview:

-need to gain trust/rapport -Pre-interview prep -Think about question order -Maintain control

News Release Structure

-suggested header -dateline -story (Lead (5ws and H), Details, Background, Sport organization tag)

Common News Release Mistakes8

1) Lack of newsworthiness 2) Lack of objectivity 3) Too many superlatives and interpretive adjectives 4) Self-Serving quotations 5)Emphasis of the obvious 6) Lack of a local tie (on out-of-town releases) 7) Unnecessary background 8) Wordy

First TV sports telecast

1939 for MLB double header, two cameras

What NFL game/season propelled the game's popularity

1958

Different Kinds of Stories

Abbreviated game story, developed game story, sidebar story

Game Advance

About the upcoming game

Media Coverage of Women

Across all media platforms coverage of women's sports is less than 5% on an average news day

Access

Can vary- have to handle some awkward situations

Billie Jean King's forced outing

Content was reactive

New Model of Sport Communication

Created by growth in tech, specifically live satellite transmission, gave consumers more choice and options (weaken network power --- Ali/Frasier on Satellite), Allowed audiences to participate in the sports media process -- talking not only to content providers, but each other, Rise of Internet, blogging, interconnected online communities, Rise of niche, specialized sports audiences

Who should receive release?

Depends on mission and audience

First TV sports telecast

Double Header Baseball Game

General Photo Rules

Emphasize close ups, Don't be afraid to experiment, try first person action, MUST tell a story

Common Organizational Elements for Any Style

Feature Opening- theme News peg or Tieback Points in logical order Conclusion- Reinforce theme

Old Model of Covering a story

Game -> Reporter -> game story, sidebar, commentary/feature

New Model of Covering a Story

Game -> Reporter, Web Version, Blog, Digital Photos, Game Stories, Video/Audio for Web -> Abbreviated, developed, sidebar, commentary/feature

Types of News Release

Game Advance, Hometown release, Feature release, News release, weekly review/preview

Future Media Rights

Google and Apple will bid on media rights

Hometown Release

Hometown hero; local release

Direct Link

Interviewing has changed dramatically in the era of the Internet, blogging and social media Used to be a private conversation, now there's 2 million people in the locker room

News Peg

Lead to the Body

Watching ___ TV is becoming unique to sports

Live

Methods of Interviews

Phone, In person, Email

Stakeholders

Players, coaches, school, conference, fans, opponents

Manti Te'o

Pro-active, immediate feedback

Old Model of Sport Communication

Sports, athletes, Organizations, Events/Games, & News -> Controlled Content and Publicity released to the Mass Media -> who distributes it to the Mass sports audience <--> audience provides delayed feedback to mass media

Interactivity

The 24/7 reporter Fans can now be part of the story

Header

The big lead

6 Lead Criteria

Timeliness, Proximity, Prominence, Impact/Consequence, Unusual/Odd, Conflict

Twitter and Facebook

Used in sport communication to release info Used by sport media to break news and build readership Used by coaches and athletes to control message

Advance

before an event or tournament

Follow

additional information about the game after the fact

Most important skill of journalists now (according to Roman)

being able to get in front of the camera

Audience

comedy, hard hitting

Key elements of journalism now

deciding who got it first (on twitter), write stories, protect sources, get in front of the camera

Local Sports TV

difficulty compared to national sports, live event production and sports within the local TV broadcast, streamlining, reducing, and eliminating local sports

News Release

exact facts

Old Model of Sport Communication aimed at ____, _____, _____ sports audiences, had somewhat limited tech, had limits on ______ and ___ options, and were dependent on _____

mass, homogeneous, passive choice, consumer advertising

Sports on TV Prior to the 1990s

regulated to late night TV

New role of the print reporter

shooting video, posting web material

Feature release

someone who has overcome something or having a really big season

Weekly review/preview

summary of all the games

Prior to 1990s, NBA finals were played on a _____-_____ basis

tape-delayed

Common Mistake of Interviewers

they talk too much

Questions to ask

what kind of answers do you want? role of emotion "How/Why" vs. "Who/what" "Yes/No" vs. open ended

Golden Moment

where someone feels they have to fill the space