Sports Media Midterm
Writing negative stories can cost you _____
customers, pr, advertisments
Tieback
if needed, to talk about previous articles
Cost of media rights
is increasing
Old Model of Spots had _____ number of sports televised and a _____ awareness and popularity of players, coaches, teams, and the sport in gernal
limited, limted
ESPN
owns most of the major media rights to NBA, NFL, MLB, CFP, and four of the five power conference through at least 2021 - will be at least another decade before Fox can try to put a substantial dent in ESPN's head start
Broadcasting rights fees have been _______ across all sports as live events become increasingly valuable to advertisers
skyrocketing
What was Al Michael's famous call about the 1980 Olympic Hockey Team and what was special about the broadcast
"Do you believe in Miracles?!" - played on tape-delay on ABC on that Friday Evening
NFL Media Rights package
$6.5 Billion in 2014- more than nhl, mlb, nba combined
First sports broadcast on the radio
- 1921, boxing
Changes to Print Sports Reporting
-Advent of television/radio: becoming more hard-edged -Cut-backs, layoffs -transition from mass appeal to niche publications targeting specific audiences - elimination and death of longtime sports magazines -transition to online -new economic approaches (paywalls)
Print History
-Dominance from pre-1850 through 1970s (Sporting News, Sport, Sports Illustrated) -Newspapers and magazines -Each vary based on distribution time: Monthly, weekly, daily
Sports Radio
-Early dominance -challenge from TV -Growth of localism and sports talk radio -growth of satellite radio
National Sports TV
-Historical Dominance - Networks -Growth in technology and viewing options -explosion in rights fees -NFL games consistently beat other leagues in viewership numbers
Inverted Pyramid
-Most Important information or element -Summary of 5ws and H -Most important details -less important -least important -no conclusion
Superbowl Media Day
-Normally the Tuesday before Super Bowl - during the day - Considered Super Bowl Opening Night - Fans can sit in the stadium and watch; Music and Cheerleaders, Less about football and getting key quotes, more about the eccentric with props, costumes, etc.
Super Bowl 100
-Pop up stadiums, smaller stadiums less than 50,000, virtual technology involved
Agenda
-Recognize when you might have an agenda -watch for a conflict in interest -when picking your agenda, read the situation
Media Writing Distinctions
-Subject matter, purpose, audience, circumstances of the writing, hard and soft news, difference between news releases and new stories
Setting
-The setting of an interview will of often dictate the responses an interviewer receives -Deciding whether a setting is appropriate to ask certain questions can often be tricky for those in sport communication
Alternative to inverted pyramid
-Uses literary technique to emphasize the theme or news element -Incorporates the peg or tieback that explains news connection -Emphasis is on people
Search for new revenues for national sports televisions
-cable and satellite outlets -internet and live streaming -niche sports networks
Effects of the New Model
-growth of specific sports media such as Big 10 Network - Increase in subscription/pay content and audiences -Increase in interactivity between audiences, athletes and content providers -Athletes are choosing on their own terms how to utilize the media to make make major announcements -Growth of social media and online as new sports audience communities -Emergence of audience as content creators -Emergence of previously ignored audiences and events such as "X Games"
At the interview:
-need to gain trust/rapport -Pre-interview prep -Think about question order -Maintain control
News Release Structure
-suggested header -dateline -story (Lead (5ws and H), Details, Background, Sport organization tag)
Common News Release Mistakes8
1) Lack of newsworthiness 2) Lack of objectivity 3) Too many superlatives and interpretive adjectives 4) Self-Serving quotations 5)Emphasis of the obvious 6) Lack of a local tie (on out-of-town releases) 7) Unnecessary background 8) Wordy
First TV sports telecast
1939 for MLB double header, two cameras
What NFL game/season propelled the game's popularity
1958
Different Kinds of Stories
Abbreviated game story, developed game story, sidebar story
Game Advance
About the upcoming game
Media Coverage of Women
Across all media platforms coverage of women's sports is less than 5% on an average news day
Access
Can vary- have to handle some awkward situations
Billie Jean King's forced outing
Content was reactive
New Model of Sport Communication
Created by growth in tech, specifically live satellite transmission, gave consumers more choice and options (weaken network power --- Ali/Frasier on Satellite), Allowed audiences to participate in the sports media process -- talking not only to content providers, but each other, Rise of Internet, blogging, interconnected online communities, Rise of niche, specialized sports audiences
Who should receive release?
Depends on mission and audience
First TV sports telecast
Double Header Baseball Game
General Photo Rules
Emphasize close ups, Don't be afraid to experiment, try first person action, MUST tell a story
Common Organizational Elements for Any Style
Feature Opening- theme News peg or Tieback Points in logical order Conclusion- Reinforce theme
Old Model of Covering a story
Game -> Reporter -> game story, sidebar, commentary/feature
New Model of Covering a Story
Game -> Reporter, Web Version, Blog, Digital Photos, Game Stories, Video/Audio for Web -> Abbreviated, developed, sidebar, commentary/feature
Types of News Release
Game Advance, Hometown release, Feature release, News release, weekly review/preview
Future Media Rights
Google and Apple will bid on media rights
Hometown Release
Hometown hero; local release
Direct Link
Interviewing has changed dramatically in the era of the Internet, blogging and social media Used to be a private conversation, now there's 2 million people in the locker room
News Peg
Lead to the Body
Watching ___ TV is becoming unique to sports
Live
Methods of Interviews
Phone, In person, Email
Stakeholders
Players, coaches, school, conference, fans, opponents
Manti Te'o
Pro-active, immediate feedback
Old Model of Sport Communication
Sports, athletes, Organizations, Events/Games, & News -> Controlled Content and Publicity released to the Mass Media -> who distributes it to the Mass sports audience <--> audience provides delayed feedback to mass media
Interactivity
The 24/7 reporter Fans can now be part of the story
Header
The big lead
6 Lead Criteria
Timeliness, Proximity, Prominence, Impact/Consequence, Unusual/Odd, Conflict
Twitter and Facebook
Used in sport communication to release info Used by sport media to break news and build readership Used by coaches and athletes to control message
Advance
before an event or tournament
Follow
additional information about the game after the fact
Most important skill of journalists now (according to Roman)
being able to get in front of the camera
Audience
comedy, hard hitting
Key elements of journalism now
deciding who got it first (on twitter), write stories, protect sources, get in front of the camera
Local Sports TV
difficulty compared to national sports, live event production and sports within the local TV broadcast, streamlining, reducing, and eliminating local sports
News Release
exact facts
Old Model of Sport Communication aimed at ____, _____, _____ sports audiences, had somewhat limited tech, had limits on ______ and ___ options, and were dependent on _____
mass, homogeneous, passive choice, consumer advertising
Sports on TV Prior to the 1990s
regulated to late night TV
New role of the print reporter
shooting video, posting web material
Feature release
someone who has overcome something or having a really big season
Weekly review/preview
summary of all the games
Prior to 1990s, NBA finals were played on a _____-_____ basis
tape-delayed
Common Mistake of Interviewers
they talk too much
Questions to ask
what kind of answers do you want? role of emotion "How/Why" vs. "Who/what" "Yes/No" vs. open ended
Golden Moment
where someone feels they have to fill the space