Sprt marketing
According to Forbes, how much did the naming rights for the 122 teams in the four major U.S. professional sports leagues earn for those franchises in 2009?
187 million
How many events does Madison Square Garden in New York host per year?
320
Booking large acts is a complex dance between which parties?
All of the above
Stadium parking lots must be staffed with which of the following?
All of the above
The advantage of having a show in an arena is that it does which of the following?
All of the above
What does player management include?
All of the above
What is an expected expense in partnering with sponsors?
All of these
are when ballparks charge a premium for tickets that allow ticket holders to eat as much as they want during the game.
All-you-can-eat seats
Parking _____________, fill in the blank, help fans find parking and navigate their way through parking areas.
Attendants
A player who plays a position but often doesn't get into a game until the starter at that position is injured is known as a(n) _____________, fill in the blank,.
Backup
A professional sports team that earns more annual revenue than a small-market team is a _____________, fill in the blank,.
Big-market team
is the general awareness of a brand among the general population.
Brand recognition
is how a brand is perceived in the marketplace.
Brand reputation
What do we call staff members who prepare and serve food and drinks to customers attending events at a stadium?
Concession Staff
If you search Ariana Grande in Google and notice an ad in the search results that announces that she'll be performing in your area soon, you've experienced _____________, fill in the blank, advertising.
Contextual advertising
What type of advertising is it when you're served an online ad for a band after performing a search for that band?
Contextual advertising
What is the cost of an advertising campaign divided by the number of people reached?
Cost per reach
What is critical to ensure the safety of fans as well as players, coaches, and officials?
Crowd control
_____________, fill in the blank, is the number of people who want to purchase tickets.
Demand
Player _____________, fill in the blank, involves deciding which players are to be signed.
Development
Thanks to technology, it's now _____________, fill in the blank, for consumers to research events and ticket prices.
Easier
_____________, fill in the blank, is the flow of fans out of the stadium.
Egress
A product _____________, fill in the blank, involves an ad campaigns in which players from the team recommend the sponsor's products.
Endorsement
Which of these steps is considered the most important when researching and promoting an event?
Establishing your desired end result
: True or False: Technology has only benefited consumers when it comes to ticket pricing.
False
True or False: All parking revenue comes from a home team's games.
False
True or False: In stadiums, concessionaires often have to charge lower prices than what people would normally pay for food.
False
True or False: It is relatively inexpensive to target every demographic group with traditional media.
False
True or False: Media planners seek to reach the largest possible percentage of their target audience with no monetary limitations.
False
True or False: Most social media marketing experts believe that you should design a marketing campaign, then explore the social media tools available in platforms.
False
True or False: No stadium owner would ever want fans to use public transportation to get to events.
False
True or False: Nowadays, a large stadium show can often make a profit on the first 10,000 seats sold?
False
True or False: Sports teams are superior to other forms of entertainment, and do not directly compete with others, such as video games and movie theaters.
False
_____________, fill in the blank, parking costs are incurred regardless of how well an event does.
Fixed
What occurs when a player has completed his contract with his existing team and is free to sign with another team at a price that the market will bear?
Free agency
Concessions can be an overlooked part of what?
Game-day experience
Because _____________, fill in the blank, are often the first stadium members that customers come in contact with, it's important that they are positive and make a great impression.
Gate greeters
Who maintains the field during inclement weather?
Grounds crew
The question "What is the best way to get fans to their seats (and to concessions, restrooms, etc.) once they're in the stadium?" is related to which of the following?
Ingress
What is an advantage of satellite parking
It reduces the environmental impact of autos idling in pregame or postgame traffic.
True or False: When booking acts, it's important that the event makes sense financially for the stadium management and owners.
None of the above
Which of the following would NOT be considered ingress?
Once fans leave the stadium, how easy will it be for them to find their cars?
The advantage of having a(n) _____________, fill in the blank, is that you can broaden the appeal of the event and provide extra value to a fan's ticket.
Opening act
Which staff members man booths at stadium parking lots and garages to take money from fans before or after an event?
Parking Cashiers
Who is charged with making sure that fans' vehicles - and the personal belongings in them - are safe during an event?
Parking security
The _____________, fill in the blank, is the individual or company who brings acts to major stadiums.
Promoter
Throughput is defined as _____________, fill in the blank,.
Rate x Time
_____________, , lots are offsite from the stadium. Shuttle buses are often required to transport fans to and from the stadium.
Satellite
___________, , allow for season ticket holders to get discounts on concessions.
Season pass discounts
The "Center for Problem-Oriented Policing" focuses on providing solutions to:
Spectator violence
What is NOT part of market research?
Spending money on billboards
are organizations, firms, or individuals that give teams money in exchange for naming rights and advertising rights on stadium signage.
Sponsors
What revenue stream can run into the billions of dollars for some professional sports teams?
TV broadcast rights
What is the practice of partying in the stadium parking lot before an event?
Tailgating
Which of the following is the best definition of the profit margin for a concession stand?
The cost of the item (including labor, etc.) subtracted from the price charged
Which of the following is not part of the process of passion transference?
The fan does not see the relevance of the brand advertisement.
Dynamic pricing means what about ticket prices?
They are not fixed
Those who sell tickets to the general public, often at the stadium itself are known as:
Ticket Sellers
What is the main product a stadium sells?
Tickets
What do we call exchanging players with another team?
Trade
The term _____________, fill in the blank, media refers to broadcast TV, cable TV, radio, and newspapers.
Traditional
True or False: According to an industry expert, the key in sports sponsorships is to transfer fan passion to the brand.
True
True or False: As players age, they generally experience a decline in performance, making their prospects of signing a lucrative free agent contract less likely.
True
True or False: By maximizing the use of their venue, stadium owners create more revenue from parking and concessions.
True
True or False: Dynamic pricing typically benefits consumers.
True
True or False: Local prisoners have been known to clear away snow before a football game.
True
True or False: Media planners define one or more target segments that are likely to purchase their product.
True
True or False: Social media is about conversations and communication, not the hard sell.
True
True or False: Stadium shows are expensive and difficult to produce.
True
True or False: The American with Disabilities Act (ADA) requires Braille signs and flashing lights for fire alarms and emergency notification
True
True or False: When booking acts, it's important that the event makes sense financially for the stadium management and owners.
True
Which type of traditional media can potentially reach a larger audience than print media, but is more expensive than newspapers and magazines and can be complicated to produce?
Tv/cable
_____________, fill in the blank,, a variation of all-you-can-eat-seats, are when a food or drink item is included in the admission price.
Two-for-one tickets
_____________, fill in the blank, are responsible for ensuring the integrity of stadium seats.
Ushers
The _____________, fill in the blank, of an item is the amount the concession owner paid for the item plus the cost of paying concession stand workers to prepare and serve it.
Value
_____________, fill in the blank, parking costs that change from month to month or year to year.
Variable
Which stadium features a number of parking garages that are usually less than half full on game day and may need to be torn down so that the land can be reused for hotels or other purposes?
Yankee Stadium
What do we call the companies that stadium owners use to manage their ticket sales?
agencies
If you wanted to convey a complex message via traditional media, which type of media would you NOT want to use?
billboards
What vehicles are often required to shuttle fans to and from satellite parking lots?
buses
What is the owner or operator of a concession stand called?
concessionaire
How do stadium owners work with third parties to manage stadium parking?
contract
What document between the stadium management and the promoter stipulates the price the promoter will pay for use of the venue, legal liabilities on both sides, and so on?
contract
What term refers to the basic characteristics of a population segment, such as gender, age, and income?
demographics
What refers to the flow of fans out of a stadium?
egress
The question "What roads lead to the stadium?" is related to which of the following?
ingress
What is NOT a reason for branding on stadiums?
intellectual curiosity
If John's Pretzel Stand runs out of salt, that means they don't have enough what?
inventory
Major-market teams have what kind of revenue base?
large
What is the term for the cost of providing an additional number of seats, such as seats on floor during a concert?
marginal cost
What term describes a marketing push that includes television, radio, billboards, email, and online advertising?
marketing campaign
What is the key factor driving the negotiation of naming rights?
perceived value
What is the point at which a player stops playing at the professional level?
retirement
Ultimately, what does stadium management want to maximize?
revenue
What is the maximum amount a team can spend on player salaries in a given season?
salary cap
Social networks allow people to come together based on which attributes?
shared interests
Facebook, Twitter, and YouTube are all examples of which group?
social media
Ticket prices are subject to which law?
supply and demand
If a fan is passionate enough to come and spend money to watch the team, what do they likely see in that team?
value
What do we call a marketing campaign that starts small and grows by being shared through hundreds and even thousands of individuals' social networks?
viral marketing
